Look for Austin on Youtube and Instagram! @austinjochum  @jochumstrength  Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcastEleiko.com/coachemup for 10% off!Code “coachemup” for 20% at Legends.comCode “coachemup15” for 15% at Squatwedgiez.comWelcome to another exciting episode of the Coach 'Em Up Podcast with your hosts Tim Riley and Zack Zillner! In this episode, we delve into fascinating conversations with Austin Jochum about the dynamic world of content creation, training philosophies, and the natural evolution of his coaching journey. We kick-off with Tim's praise for Austin's venture into long-form content, discussing how this shift from short-form content champions authenticity and deep audience engagement. They explore the pitfalls of short-form content that often stymies creativity due to its repetitive formats and the resultant burnout among creators.Austin shares insights on how he navigates content creation, stressing the importance of starting without overthinking. He likens this to his foray into Olympic weightlifting, highlighting the invaluable learning derived from action and self-reflection. This philosophy, he notes, is applicable beyond content creation—extending into realms of sports and personal growth.Addressing the contentious marketing tactics in the fitness domain, Austin takes a strong stance against the deluge of quick-fix solutions that mislead, underscoring a need for reliability and honesty in coaching. The show critiques reliance on calculators for training predictions instead of focusing on individual athlete experiences and needs.The podcast also champions the integration of play and game-based scenarios in training. Austin passionately discusses how such methods better equip athletes for sports-specific problem-solving than rigid drills do. Through anecdotes from his athletes' preferences for games over traditional drills, Austin and the hosts advocate for a balance that fosters creativity alongside discipline.Austin recounts his personal coaching journey—a narrative steeped in evolution and the courage to defy established norms. His willingness to test different coaching modalities provides a blueprint for young coaches to embrace diverse influences for holistic professional growth.Let's continue learning and growing together! Don't forget to Like, Comment, and Subscribe for more insightful episodes!