Stepping into a bold and powerful brand voice doesn’t mean veering off from who you are and what makes you, you. It’s about amplifying your energy, your personality, and your power. It’s about attracting the right people to you and making the impact you want to make by being your fullest self and capitalizing on that --through your copy.

 

In today’s episode, I am talking to the vivacious Mackenzie B. Fleming, a badass copywriter and brand storyteller helping coaches nail their brand voice so they can stand out from the crowd and build an empire. Today, she’s giving us all the insight on why your brand voice is so important, mistakes you might be making in your copy, and ways you can infuse your personality into your copy so that you attract the right clients every time. 

 

In this episode, we cover:

• Why you need to nail your brand voice [6:37]
• How to amplify your brand voice [7:39]
• Mistakes entrepreneurs make in their web copy [13:52]
• Why your brand voice will evolve [20:44]
• How to write copy that performs [27:53]

 

Connect with Mackenzie:

• Website: https://mackenziebfleming.com/
• Instagram: https://www.instagram.com/mackenziebfleming/ 
• Brand Voice Workshop: https://mackenziebfleming.com/brand-voice-workshop
• Copy On The Rocks Workbook: https://mackenziebfleming.com/website-writing-freebie