Baking it Down with Sugar Cookie Marketing 🍪

By Heather and Corrie MiracleBusiness Entrepreneurship Arts Marketing Food

Favorites
35
Followers
Typical duration
88 min
per episode

Based on Podcast App listening data

Baking it Down with Sugar Cookie Marketing 🍪 episodes

March 23, 2022 54. Baking it Down - Refund FUN
Send us Fan Mail
1 hr 1 min
March 15, 202253. Baking it Down - Cookie Class Conflict and SWOT Teams
Send us Fan Mail
It's finally Tuesday and we're operating ON SCHEDULE for the weekly Sugar Cookie Marketing Facebook Group podcast! We talked a little longer in this episode - but for good reason - lots of content to cover!

Here's what we're covering this week:
Intro
Marketing Minutes - Cookie Class Personalities
Business of Baking - SWOT Analysis
The Course Recap - Facebook Live Audits
Voicemails - How to keep the "C" in CRM from standing for "Creepy"
Group Stuff - Upcoming Lives
Twinterests - Dunkaroos
Sponsors
Mailbag
In the Marketing Minutes, Corrie covers personality conflicts in a cookie class. It's hard enough to stand in front of 10 strangers to tell them how to decorate with RI, but add in a loud, overpowering voice, and it's monumental. So - how do we handle it? Here are some tips (and then more tips, and then more tips).

In the Business of Baking, SWOT analysis is a great way to get in front of problems before they become problems. Strengths, weaknesses, opportunities, and threats - analyze these and you'll stay ahead of your problems (and the competition). SWOT analysis templates can be found for free online!
Course Recap: THREE FREE March promo - Corrie's let me go March Madness with www.thecookiecollege.com/membership yearly membership plans. While you've always been able to buy the year upfront and get two months free, we'll be adding an additional free month for March. So - purchase the year, expect a $68 refund as soon as ya join! We've had over 15 College members upgrade their membership - so we must be doin' somethin' right.

Voicemails - How to keep the "C" in CRM from standing for "Creepy." Thanks, Ginger for a Cookie College shoutout, and Toth (toe-eth) for admonishing Corrie to start checkin' the Mailbag for promises of brownies.

Group Stuff:
How to Turn a No into a Yes with Gina Marie Burke
And our Podcast Sponsors are:
Eddie the Printer - https://www.primera.com/edible-ink-printer.html
CastIron.me NO FEES MARCH - https://www.castiron.me/
BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com
1 hr 24 min
March 10, 2022 52. Baking it Down - Facebook Audits and Second Prices
Send us Fan Mail
59 min
March 01, 202251. Baking it Down - Popcorn Positivity
Send us Fan Mail
Welcome to Archer's intro for the Sugar Cookie Marketing Facebook Group podcast! We're runnin' on a skeleton crew (aka Corrie needs to ditch), so welcome to a slightly abridged version of "The Pod."

Here's what we're covering this week:
Intro
Marketing Minutes - Popcorn Tints
Business of Baking - Positive Shelly Boundaries
The Course Recap
Group Stuff - Upcoming Lives
Sponsors
In the Marketing Minutes, Corrie is ridin' illegally not in a fishbowl like the rest of us legal commuters. So - why did she buy the mid-grade tint? Popcorn pricing would be the reason. We chit-chat about the benefits of popcorn pricing and where the buzzword came from - the crazy pricing from popcorn buckets at theaters (hello FAKE butter).

In the Business of Baking, the power of positivity will shrink or grow your business - and when you get to the point that you disdain your clients, you're already in pre-close-up-shop territory. Our clients are our business's lifeblood and we need to treat them like that - no matter how many times Shelly reschedules.
THREE FREE March promo - Corrie's let me go March Madness with www.thecookiecollege.com/membership yearly membership plans. While you've always been able to buy the year upfront and get two months free, we'll be adding an additional free month for March. So - purchase the year, expect a $68 refund as soon as ya join!
And our Podcast Sponsors are:
Eddie the Printer - https://www.primera.com/edible-ink-printer.html
CastIron.me NO FEES MARCH - https://www.castiron.me/
BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com
50 min
February 22, 202250. Baking it Down - Watering Instagram and Diane
Send us Fan Mail
The Sugar Cookie Marketing Facebook Group podcast has reached its 50th episode! Which means... the same thing as usual - weird noises from Corrie.

Here's what we're covering this week:
Intro
Marketing Minutes - Water Water, Everywhere
Business of Baking - Targeted Targets
The Course Recap - Copy 101
Group Stuff - Upcoming Lives
Voicemails / Texts / Emails (571) 556-5644
Twinterests
Sponsors
In the Marketing Minutes, Corrie's been watering the SCM Instagram (have you followed us yet? No?? well, we can't have that now... https://www.instagram.com/sugarcookiemarketing_/) and "where you water it, it will grow." Wanna grow on the grams? You're going to need a strategy that works while you put in the work.

In the Business of Baking, Diane with Balance of Nature teaches us a lesson on matching our messaging with our targets. When you're message is broad, your shotgun approach to marketing doesn't directly resonate with any single target audience meaning everyone can kinda just shrug and walk on. But when your hyper-targeted messaging reaches the target audience - sweet money music begins to play softly in the background.
If you'd like to learn more about The Cookie College, tune into the Facebook Live this Thursday on writing cra- wait, great copy. It'll be at 6PM EST. Or read more about the college at www.thecookiecollege.com/membership.

In Voicemails - we have three awesome texts from three awesome people (one from Illinoissssss) covering weddin' attire, promotion schedules, and boundaries!
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com

In Twinterest:
Corrie: snagged a new car this weekend! It's newish and blueish.
Heather: Is dedicated to her war on stress and is taking a stress test kit. More later.
And our Podcast Sponsors are:
Eddie the Printer - https://www.primera.com/edible-ink-printer.html
CastIron.me - https://www.castiron.me/
BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com
1 hr 6 min
February 15, 202249. Baking it Down - Jane and Pre-Planning
Send us Fan Mail
Take two - we sounded lame in the first version of this podcast, so we filmed it twice - as nice.
The Sugar Cookie Marketing Facebook Group podcast is back for a post-Valentine's Day breakdown!

Here's what we're covering this week:
Intro
Marketing Minutes - Call me Colonoscopy
Business of Baking - Pre-Planning Easter
The Course Recap - Enrollment is OPEN
Group Stuff - Upcoming Lives
Voicemails / Texts / Emails (571) 556-5644
Twinterests
Sponsors
In the Marketing Minutes, Corrie - or should we say - Jane - recounts the harrowing experience she had with Columbus clouds and a colonoscopy appointment thus drawing further attention to the need to make each customer feel like a million bucks.

In the Business of Baking, I wanted to break down what pre-planning a holiday looks like for bakers. Gettin' ahead of the marketing curve gives you more elbow room for promotion, discounts, and lack of stress - a win win win really. Start from the holiday date and work back 6 weeks. That's your promotional schedule. Prior to that, is your pre-planning: cutters, cookie countess, and cute beads.
For course coverage, we dropped a course last week on copy and Corrie's givin' away St. Patty's Day and Mardi Gras DIY kit photos to college students. If you'd like to pick up what she's puttin' down, check it out at www.thecookiecollege.com/membership.

In Voicemails - we need ya'll to call in! Otherwise, you're going to hear Heather answer weird questions about squatters.
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com

In Twinterest:
Corrie: a make-shift glaze when ya Bakety-Bakes runs out and you're waiting for a new fix.
Heather: Burton Step-On bindings for when you don't wanna wet butt on the mountain.
And our Podcast Sponsors are:
Eddie the Printer - https://www.primera.com/edible-ink-printer.html
CastIron.me - https://www.castiron.me/
BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com
48 min
February 07, 2022 48. Baking it Down - Margin Eaters and Dry January
Send us Fan Mail
1 hr 4 min
February 01, 2022 47. Baking it Down - User Experience and Organization
Send us Fan Mail
1 hr 4 min
January 25, 202246. Baking it Down - Facebook Times and #PodcastGiveaway
Send us Fan Mail
Corrie forgot to pick up her kid so enjoy this extremely intense episode of the Sugar Cookie Marketing Facebook Group podcast. Warning: elephant noises.

Here's what we're covering this week:
Intro
Marketing Minutes - Facebook Posting - When and Why
Business of Baking - Podcast Giveaway (finally)
The Course Recap - Facebook Planner App
Group Stuff - Upcoming Lives
Voicemails / Texts / Emails (571) 556-5644
Twinterests - Stratia Liquid Gold and Michaels Chocolates
Sponsors
In the Marketing Minutes, Corrie yells at us for the reasons why we post at certain times vs other times. There's a theory behind it and it's important to know why it makes sense to post at various times - plus, why that then makes more sense.

In the Business of Baking, Corrie FINALLY announces the #podcastgiveaway winners and their biggest takeaways from the 2021 podcast year. For those who won - congrats! Email corrie[at]sugarcookiemarketing[dot]com with your email - and, if you're out of the US, let her know and she'll give ya the monies instead.
We launched the SCM Course called The Cookie College. I'm hosting a bi-monthly series teaching you a class we teach in the cookie college and answering all of your questions about the college as well. This week: Facebook's Planner. Check out "The College" here: www.thecookiecollege.com/membership.

In Voicemails - we talk about "what to post when you post the same things," how to reach out to a past client, and what to do when you've got more than enough work to do.
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com

In Twinterest - I purchased that Stratia Liquid Gold stuff because Kim Fink told me to and Corrie bought something from Michaels, but I kinda checked out while she was talking.
And our Podcast Sponsors are:
Eddie the Printer - https://www.primera.com/edible-ink-printer.html
CastIron.me - https://www.castiron.me/
BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com
1 hr 3 min
January 18, 202245. Baking it Down - Effective Universal Billboards
Send us Fan Mail
Listen as Corrie doesn't listen to me talking about small business ethics in this Week's Sugar Cookie Marketing Facebook Group podcast!

Here's what we're covering this week:
Intro
Marketing Minutes - Effective Frequency
Business of Baking - Billboard Principle
The Course Recap - Facebook Business Planner
Group Stuff - Upcoming Lives
Voicemails / Texts / Emails (571) 556-5644
Twinterests - Texture Spray and Miro
Sponsors
Mailbag
In the Marketing Minutes, I wanted to talk about the "effective frequency" principle - the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful - it details how often an ad needs to be seen before someone takes action. So often, we love being consumers of products who follow this principle while at the same time, falling short on effectively repetitively marketing our cookies to our clients wondering "why isn't anyone buying from me?!" Hint: you haven't reached them enough.

In the Business of Baking, we covered two business ethics principles: If everyone could see what happened in this situation, would I be okay with everyone I know, love, and trust seeing that? Would I be proud of the action that I took? That's called the Billboard Principle. Another awesome ethics concept is universalism - "What if everyone did what I want to do in this situation? What kind of world would it be?" So next time you tell a client they'll need to pass a lie detector test in order to qualify for a refund, think "would I like to live in a world with no refunds?" Food for thought.
We launched the SCM Course called The Cookie College. I'm hosting a bi-monthly series teaching you a class we teach in the cookie college and answering all of your questions about the college as well. Check out "The College" here: www.thecookiecollege.com/membership.

In Voicemails - we talk "domains, workspace, and hosting," and get a pretty cool quote on horn tootin'
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com

In Twinterest - I'm all about Miro.com and Corrie is into Kristen Ness hair texture spray (you can snag it at Target but be ye warned - a little goes a loooong way).
And our Podcast Sponsors are:
Eddie the Printer - https://www.primera.com/edible-ink-printer.html
CastIron.me - https://www.castiron.me/
BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com
1 hr 4 min

About Baking it Down with Sugar Cookie Marketing 🍪

From the publisher's feed

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).

🍪 We're here to help…

you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)

🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.

🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).

💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!

🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).

👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.

📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.

🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.

Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.

Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!