Baking it Down with Sugar Cookie Marketing 🍪

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There's a podcast?! WHEW it's been a minute - but we're back with a new jazzy intro and the same old interruptions.

The Sugar Cookie Marketing Facebook Group podcast is here for the tail end of 2021 talkin' about goal settin' and roadblock gettin'. 

Here's what we're covering this week:

• Intro
• Marketing Minutes - We vs Me
• Business of Baking - VoIP 
• The Course Recap - Enrollment is OPEN
• Group Stuff - Upcoming Lives
• Voicemails / Texts / Emails (571) 556-5644
• Twinterests 
• Sponsors

In the Marketing Minutes, Corrie wanted to cover the concept of referring to your business on social media as "I sell cookies" vs "we sell cookies." What's the benefit to both, how can you use either in your business and what we see bigger brands doing online these days - specifically on social. Do you talk about your business as a we or a me?

In the Business of Baking, I wanted to cover (ah I guess I'm an "I") using a phone but not publishing your personal cell number for just anyone to call. The options are a few, but I wanted to talk about your VoIP options - specifically Callfire.com (which we use for this podcast) and Google Voice (which was free but now is a monthly subscription). If you want people to be able to call you and place an order, I can't recommend VoIP numbers enough!

We launched the SCM Course called The Cookie College. We cover the concepts and ideas we talk about here in the podcast - but we actually implement them with our students! Learn more or get a preview at www.thecookiecollege.com/membership.

In Voicemails - what does "pic for tax" mean, how to handle Cloud storage for photos, and pop-ups in a neighborhood with an HOA that hates people having fun. 

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Twinterest - Heather has her CharaChorder and Corrie learns what a Qwerty keyboard is.

And our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

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Hey - are you role-playing as a roadblock in the path of your own success?

The Sugar Cookie Marketing Facebook Group podcast is here for the tail end of 2021 talkin' about goal settin' and roadblock gettin'. 

Here's what we're covering this week:

• Intro
• Marketing Minutes - Frogs
• Business of Baking - Roadblocks
• The Course Recap - Enrollment is OPEN
• Group Stuff - Upcoming Lives
• Voicemails / Texts / Emails (571) 556-5644
• Twinterests 
• Sponsors

In the Marketing Minutes, Heather gives us a rundown on the book "Eat That Frog" by Brian Tracy where each morning starts with eating that frog. But which frog do you start with? The frog that supports your most effective goal for 2022. One really firm, hard-hitting goal that would make the biggest impact on your life - that's where you start. Then you work the goal backward - if I need to make $15,000 by July 2022, I need to make $2,500 over the next 6 months. What services or products can I sell to meet that weekly goal of $625?

In the Business of Baking, roadblocks. How many of us are playing construction workers building our own roadblocks until those turn into reasons why we can't succeed? Oftentimes, you just really didn't want it enough - and you let a roadblock (ahem - TikTok) get in the way of that goal. Owning your roadblocks and understanding why you didn't really want that goal can help us form better goals that work with our mindsets.

We launched the SCM Course called The Cookie College. We cover the concepts and ideas we talk about here in the podcast - but we actually implement them with our students! Learn more or get a preview at www.thecookiecollege.com/membership.

In Voicemails - how to approach a business to use their space for classes (or end up stalking their kitchens), Tammy and the podcast and the burgers, and Susan Reed.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Twinterest - Corrie used The Cookie Countess windowpane boxes for an order and they were a huge hit. I'll post about them on the SCM TikTok. 

And our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

Send us Fan Mail

The Sugar Cookie Marketing Facebook Group here - well, mostly - Corrie is still somewhat in the Facebook prison, but we're here audibly. Anyways - we're a day early and a dollar extra with the Tuesday podcast goin' up on a Monday!

Here's what we're covering this week:

• Intro
• Marketing Minutes - Meetings
• Business of Baking - Fear of Failure
• The Course Recap - Enrollment is OPEN
• Group Stuff - The Christmas Collab!
• Voicemails / Texts / Emails (571) 556-5644
• Twinterests 
• Sponsors

In the Marketing Minutes, meetings - meetings that you actually want to attend. The EOS L10 meeting framework (sounds complex - isn't) is a great way to sit down each week and determine if you're on track for your business goals this year, quarter, month, and week!

In the Business of Baking, the fear of failure shouldn't be a fear at all - failure means you're doing something - and it means you now have the data to retool it and do it even better the next time. Failure isn't an option, it's an opportunity. And the more we can fall in love with failure, the more we can accomplish. 

We launched the SCM Course called The Cookie College. We cover the concepts and ideas we talk about here in the podcast - but we actually implement them with our students! Learn more or get a preview at www.thecookiecollege.com/membership.

In Voicemails - Biscotti Babe is "retiring" and content buckets - what do you put in an empty bucket?!

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Twinterest - Heather's been working on time management and tracking with the timeular device and app - so if you're wondering where all your time goes... hint: it's TikTok.

And our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

Send us Fan Mail

The Sugar Cookie Marketing Facebook Group "pod" is back and Corrie's in the Facebook clinker - and all's right with the world. 

Here's what we're covering this week:

• Intro
• Marketing Minutes - Mission Statements
• Business of Baking - SMART
• The Course Recap - Cookie Classes
• Voicemails / Texts / Emails (571) 556-5644
• Twinterests 
• Sponsors

In the Marketing Minutes, Heather covers Mission Statements. What they are and why they're so important to your marketing messaging. If you do anything this month - try nailing down a mission statement. It'll make your brand message much more clear.

In the Business of Baking, Corrie is working on developing SMART goals while she's in Facebook lockup (gardening tools, anyone?!). Building specific, measurable, attainable, realistic, and time-bound goals can help you support your mission statement event better.

We launched the SCM Course called The Cookie College. For a $68/mo membership you can access over 40 courses about baking and marketing at www.thecookiecollege.com/membership. 

In Voicemails - we cover Facebook friend's groups, Facebook ads for Christmas sales, and a hilarious challenge to guess which twin is twin LoL. More on that soon.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Twinterest - Heather's been working on time management and tracking with the timeular device and app - so if you're wondering where all your time goes... hint: it's TikTok.

And our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

Send us Fan Mail

The Sugar Cookie Marketing Facebook Group duo is finally back (Corrie actually decided to work), but I'm off tomorrow, so you get this a day early and a dollar extra (?). It's the Baking it Down Podcast with Sugar Cookie Marketing! 

Here's what we're covering this week:

• Intro
• Marketing Minutes - A/B/C/D Testing
• Business of Baking - Mindfulness
• The Course Recap - Flodesk
• Voicemails / Texts / Emails (571) 556-5644
• Twinterests
• Sponsors

In the Marketing Minutes, Heather chit chats about Facebook's Business Creator Suite overhaul - with - get this, A/B testing for posts - yes, you heard it hear first. Facebook now allows you to use their FREE scheduler to let your post duke it out for the highest engagement in feeds - the winner takes all... of the space on your feed wall.

In the Business of Baking, Corrie covers mindfulness with her new hobby - mindful lettering. Setting aside 10 minutes a day to be truly focused on the present task, phone away - kid away - husband away, she's managed to markedly increase her ability to write calligraphy! So - do the same for your marketing - we'll call it "mindful marketing." 

We launched the SCM Course called The Cookie College. For a $68/mo membership you can access over 40 courses about baking and marketing at www.thecookiecollege.com/membership. We've got 20 seats opening this month for those of you who would like to learn more about Flodesk - an email sender I'll give you a 50% off coupon for (hey - saving you money already).

In Voicemails - how to spot your "unideal client." 

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Twinterest - Corrie got a Nuface for her birthday (not a new face - she got an electrical face contraption that zaps you into yesteryear apparently). Heather is working on minimizing visual noise starting with her office desk.

And our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

Send us Fan Mail

Send us Fan Mail

That jingle is gettin' me in the MOOD. Sugar Cookie Marketing Facebook Group Baking it Down podcast here with some knowledge and more laughing directly into your ear canal. 

Here's what we're covering this week:

• Intro
• Marketing Minutes - Toot Tooting your Own Horn
• Business of Baking - Sunk Costs and Advents
• The Course Recap - A Fav Gmail Tip
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Twinterests
• Sponsors

In the Marketing Minutes, Corrie sells us on the benefits of tooting our own horns. Hey - if we don't who will? Lettin' clients know you've "gone the extra mile" gives them a chance to appreciate you and respect the little extras we tend to give out unnoticed. So - don't be a baker's dozen, be a dozen plus one.

In the Business of Baking, I wanted to give ya'll dating advice (kidding but also not kidding). When is it the better business decision to walk away from an investment versus pushing through to the end? When we take past cost and emotion out of it, we can begin to correctly see when the sunk cost fallacy alters our perspective. 

We launched the SCM Course called The Cookie College. For a $68/mo membership you can access over 40 courses about baking and marketing at www.thecookiecollege.com/membership. My favorite tip from the course on Gmail I just taught is using your email signature to work for you more than just your name and contact info!

In Voicemails, we talk about social media giveaways - spam or a good idea? We also cover that Heather is Heather's favorite, and how to find free photography tips in the group (search "photography tip")

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things past and coming up:

• Past: Caramel Making with Mary Garcia
• Past: How to Use Metallics with Samantha Baughman
• Past: Bake Along: Making Dulce de Leche with Michele Handal-Werner
• Coming: Writing on Cookies with Tina Bricking
• Coming: Everything Isomalt with Brooke Taylor
• Coming: Understanding Website Analytics 101 with Mara Buckle

Our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

Send us Fan Mail

First - the chair fiasco. Please listen. My bum hiney depends on it. Sugar Cookie Marketing Facebook Group Baking it Down podcast is back to spread some holiday cheer (chair) with some holiday jingle.

Here's what we're covering this week:

• Intro
• Marketing Minutes - Replying with the End in Mind
• Business of Baking - Investing in your Busines
• The Course Recap - Upcoming Courses
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Twinterests
• Sponsors

In the Marketing Minutes, Heather replies with the end result in mind. "What do I want from this interaction?" Then reply in a way that gets you to that result. Leave ego and hurt feelings to the side, because you're a business person now making decisions that benefit you long term at the cost of the short term emotions.

In the Business of Baking, we wanted to talk investments. Will an Eddie give you your weekends back? Will a Bosch mixer free up a Sunday to take more orders? Will a class on florals allow you to charge more for wedding sets? Here's our approach to investing back into the biz.

We launched the SCM Course called The Cookie College. We have ten seats opening up, so feel free to preview what you'd get with your $68/mo membership at www.thecookiecollege.com/membership. I have a course coming up on Gmail tips and tricks that is MY FAVORITE course thus far.

In Voicemails, we talk about my jealousy for AMG G-Wagons.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things past and coming up:

• Past: Bake Along: Creme Brûlée & Lemon Curd with James Martin
• Past: Time and Organization using Asana with Alondra Mercado
• Past: Bakery Cleaning & Organization with Bev Hansen
• Coming: Creating Cookie Designs in Procreate
• Coming: Graphic Design / Print Marketing with Sabrina Mead
• Coming: Bake Along: Making Dulce de Leche with Michele

Our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

Send us Fan Mail

We're recording the Sugar Cookie Marketing Facebook Group Baking it Down podcast from jail because my speeding ticket didn't go as planned. KIDDING. 

Here's what we're covering this week:

• Intro
• Marketing Minutes - Groups vs Pages and Why
• Business of Baking - Training your Clients
• The Course Recap - November Digital Downloads
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Twinterests
• Sponsors

In the Marketing Minutes, Corrie answers the question again - should I have a page or a group? There are benefits to both - as long as you can be present on them. Our take - have a page for sure. Have a group if you have the time to create meaningful engagement. 

In the Business of Baking, Heather road off into the sunset on horses only to learn how horses and clients are more alike than we think. Train your horse that bad habits get them what they want? Welcome to having a dangerous horse. The same can be said for difficult clients who get what they want time and time again. Give incentives to the actions you want to encourage, don't give attention to the actions you want to dissuade.

We launched the SCM Course called The Cookie College. We have ten seats opening up, so feel free to preview what you'd get with your $68/mo membership at www.thecookiecollege.com/membership. Tomorrow we drop the November Digital Downloads - theme is thanksfulness!

In Voicemails, we cover the benefits of Pinterest marketing as well as what to do before you jump in on engagement-focused collabs.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things past and coming up:

• Bake Along: Creme Brûlée & Lemon Curd with James Martin
• Time and Organization using Asana with Alondra Mercado
• Bakery Cleaning & Organization with Bev Hansen

Our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

Send us Fan Mail

Hey, it's the Sugar Cookie Marketing Facebook Group Baking it Down podcast! If you're new here (hey mom), welcome! 

Here's what we're covering this week:

• Intro
• Marketing Minutes - Main Street Marketing
• Business of Baking - Validation Station
• The Course Recap - Hawaiian Bake-Along
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Twinterests
• Sponsors
• MailBag!

In the Marketing Minutes, Heather recaps poor Raj the Lawyer's communication and how, being on the receiving end of communication, the follow-up is the key to earning your client's trust. Sending an email 2 weeks before their order is due confirming order detail, pickup dates, and everything else? *chef's kiss*

In the Business of Baking, Corrie recaps our recent DIY Kit pick-up shenanigans and what worked so that we had a 100% (knocks on wood) pick-up rate within the allotted time frame. The key? You guessed it - communication. 

We launched the SCM Course called The Cookie College. We have ten seats opening up, so feel free to preview what you'd get with your $68/mo membership at www.thecookiecollege.com/membership. This week Corrie delved in deeper to those DIY kits we talked about earlier. The College covers everything we do - including our drip campaign emails members are free to s-t-e-a-l.

In Voicemails, we covered how you'd handle delivery charges and what you could do to market yourself to a business form (never forgetting Sarah Marshall).

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things past and coming up:

• Lawyer Baker AMA with Tammy Browning-Smith
•  Macaron Making - Swiss Method (no kid interruptions) Pt 2 with the Martins
• Coming: Last Minute Online Flash Sales with Vida Carroll
• Coming: Bake Along: Creme Brûlée & Lemon Curd with James Martin
• Coming: Time and Organization using Asana with Alondra Mercado
• Coming: Bakery Cleaning & Organization with Bev Hansen

Our Podcast Sponsors are:

• Eddie the Printer - https://www.primera.com/edible-ink-printer.html
• CastIron.me - https://www.castiron.me/
• BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com

And lastly - the MAILBAG which was awesome. Caitlin Armstrong sent us a Christmas ornament honoring Corrie's never-ending stint in Facebook jail, and Heather sent us Bucee's Nuggets!