Baking it Down with Sugar Cookie Marketing 🍪

By Heather and Corrie MiracleBusiness Entrepreneurship Arts Marketing Food

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Baking it Down with Sugar Cookie Marketing 🍪 episodes

August 03, 202124. Baking it Down - Marketing Eggs and Reputation Management
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The Sugar Cookie Marketing Facebook Group Podcast is back and better than ever! Kidding - it's exactly the same + Gregiracle.

Here's what we're covering this week:
Intro
Marketing Minutes - F-R-E-E that spells MONEY
Business of Baking - Sticky Pricing
The Course
Voicemails / Texts / Emails (571) 556-5644
Group Stuff - Upcoming Lives and such.
Sponsors
Mailbag
In the Marketing Minutes, Heather talks about diversification in marketing strategies which is just a fancy way of sayin' "don't put all of your marketing eggs in one basket, yo." From Facebook pages to websites - the more places you can reach your clients, the more times you can reach them.
In the Business of Baking, Corrie mentioned a past reputation management client we had - a pizza place turned international internet scandal when his good-deed-gone-bad backfired majorly.

We'll be launching the SCM Course in August, andwe'll have a series on SEO - that internet buzzword we're all scared of not truly knowing what it means. Search engine optimization is neat though and understanding the fundamentals can help us help our bottom line.

In Voicemails, overhead in baking, Instagram strategies, and a love letter on kindness in the cookie world.
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com
In Group Stuff, we have a few fun things coming up:
From Home Bakery to Brick and Mortar with Greg “There’s a Podcast” Franklin - Wednesday 08/04 @ 6:30PM
Optimizing Square Invoicing + Square Appointments + Square Workflow with Jessica Wolf - Sunday @ 6:30PM
Color Theory with Kathryn Gaines - Monday 08/09 @ 7:30PM
Our first Podcast Sponsors are Eddie the Printer-Whose-Price-is-about-to-Rise and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com/
1 hr 5 min
July 27, 202123. Baking it Down - F-R-E-E and Sticky Pricing
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This Sugar Cookie Marketing Facebook Group Podcast featured Casper himself while Corrie babysits adults (kidding - it was a rough 'sode).

Here's what we're covering this week:
Intro
Marketing Minutes - F-R-E-E that spells MONEY
Business of Baking - Sticky Pricing
The Course
Voicemails / Texts / Emails (571) 556-5644
Group Stuff - Upcoming Lives and such.
Sponsors
Mailbag
In the Marketing Minutes, Heather covers why our brains LOVE the four-letter word of budgeting - FREE. Nothing is free - but why do we get a brain signal that FREE is life and life is FREE (hint: it's not).
In the Business of Baking, Corrie recounts two sales this week in which sticking to her price stuck her left on read - but she wouldn't change a thing for some extra change.

We'll be launching the SCM Course in August, but until then - a quick breakdown (bakedown?) of what the course will cover - this week: Google Calendar tips Heather LOVES.

In Voicemails, we cover texts about expensive cars, fancy Macs, and Instagram dead weight.
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com
In Group Stuff, we have a few fun things coming up:
Baking Business Efficiency and Organization from Calendars to Prep with Gina Marie Burke - Thursday 7/28 @ 8PM
FACEBOOK LIVE: From Money Hungry Monster to a Cash Cow with Nicolette Lindsey - Saturday 7/31 @ 8PM
From Home Bakery to Brick and Mortar with Greg “There’s a Podcast” Franklin - Wednesday 08/04 @ 6:30PM
Our first Podcast Sponsors are Eddie the Printer-Whose-Price-is-about-to-Rise and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com/
1 hr 12 min
July 20, 202122. Baking it Down - Sales and Imposter Syndrome
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The Sugar Cookie Marketing Facebook Group's QVC Channel is back again sellin' you on some LIVES lol.

Here's what we're covering this week:
Intro
Marketing Minutes - Analysis of a Sale (or two)
Business of Baking - Imposter Syndrome
Voicemails / Texts / Emails (571) 556-5644
Group Stuff - Upcoming Lives and such.
Sponsors
In the Marketing Minutes, Corrie wanted to analyze two sales she made (and didn't make) this week. What happened, why it happened, and what we can learn from it.
In the Business of Baking, Heather chats about feelin' like a fraud - which is a pretty common occurrence and something you can thoughtfully circumvent and overcome... imposter syndrome and how to handle it!

In Voicemails, simple websites that are simple to update, when to hire it out, and strategic giving.
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com
In Group Stuff, we have a few fun things coming up:
Designing Custom Tags, Cookie Cards, and Printables in Canva and Microsoft Word with Kate Landacre
Virtual Macaron Bake-Along with the Martins
CookieCon Question & Answer with Brenda from DoughEZ
Then ‘n Now Cookie Collab with Sugar Cookie Marketing
Our first Podcast Sponsor is the famed Eddie, Edible Printer you can purchase from Primera. The price on this bad boy is going up to mirror the increase in production costs on August 1, 2021.
And welcome to our new Podcast Sponsor - Bakety Bakes in Idaho!
Facebook: https://www.facebook.com/baketybakeidaho/
Website: https://baketybakeidaho.com/
Instagram: https://www.instagram.com/baketybake/
1 hr 7 min
July 13, 202121. Baking it Down - TikTok and Reels and the Halo Effect
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The Sugar Cookie Marketing Facebook Group's Podcast is back for Season TWO - yes you read that right. It felt like it was time to roll over to a new season. Why? No reason at all.

Here's what we're covering this week:
Intro
Marketing Minutes - TikTok and Reels (oh no)
Business of Baking - The Halo Effect
Voicemails / Texts / Emails (571) 556-5644
Group Stuff - Upcoming Lives and such.
Sponsor(s)
In the Marketing Minutes, we introduce a new group challenge starting Thursday. Instagram has announced that Instagram Reels will be the new "thing" when it comes to reach on the once-photography-based platform because of the market share it's hemorrhaging to TikTok. As good marketers, we'll be creating content for BOTH platforms - 30 videos in 30 days. Plus - we'll tell you how we recommend you use the TikTok trends to reach your target audience.
Event Link: https://www.facebook.com/events/424075905317812
Our TikTok: https://vm.tiktok.com/ZMdVvhSvV/
Our Instagram: https://www.instagram.com/sugarcookiemarketing_/
In the Business of Baking, Heather talks about the "halo effect" - a brain mind game we can help but fall for. It's the reason tall people are seen as successful, attractive waitstaff is paid more, and the reason we think the lady with the color-matched Range Rover is probably a good mom.

In Voicemails, we cover a SIX minute-long pocket dial & what to do when you're relocated.
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com
In Group Stuff, we have a few fun things coming up:
Sellin’ in a Small Town Farmer’s Market Tell-All with Natalie Hest
FACEBOOK LIVE: Basics to Better Photography with Lydia Eldridge
Virtual Macaron Bake-Along with the Martins
Then ‘n Now Cookie Collab with Sugar Cookie Marketing
And hello to our Podcast Sponsor is the famed Eddie, Edible Printer you can purchase from Primera. The price on this bad boy is going up to mirror the increase in production costs - so if you're on the fence, now would be the time to buy.
And welcome to our new Podcast Sponsor - Bakety Bakes in Idaho!
Facebook: https://www.facebook.com/baketybakeidaho/
Website: https://baketybakeidaho.com/
Instagram: https://www.instagram.com/baketybake/
56 min
July 07, 202120. Baking it Down - Personal Branding and 5 Psychology Tactics
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DON'T TELL ME HOW TO LIVE MY FACEBOOK LIFE and more with Sugar Cookie Marketing Facebook Group's Podcast!

Here's what we're covering this week:
Intro
Marketing Minutes - Personal Branding
Business of Baking - 5 Psycho Tips lol
Voicemails / Texts / Emails (571) 556-5644
Group Stuff - Upcoming Lives and such.
Twinterests
Sponsor
Mail Bag!
In the Marketing Minutes, Heather talks about personal branding on Facebook. *gasps* The do's and do not's of your personal profile that can help or hinder your online sales.

In the Business of Baking, Corrie wanted to cover 5 psychology tactics we humans can't help but fall for time and time again that gets us reaching into our wallets and handing over our money.

In Voicemails, we talk about Instagram's big changes and how you can make the change from part-time baker to full-time money maker.
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com
In Group Stuff, we have a few fun things coming up:
Cookie Subscription Boxes aka Cookie Clubs with Amy Alderman Russell
Sellin’ in a Small Town Farmer’s Market Tell-All with Natalie Hest
FACEBOOK LIVE: Basics to Better Photography with Lydia Eldridge
Virtual Macaron Bake-Along with the Martins
Then ‘n Now Cookie Collab with Sugar Cookie Marketing
In Twinterests, Corrie talks about some crackle technique she's been exploring and Heather recounts her last horrid relationship ending in the world's most cringe tattoo. It's sssscary.

Our Podcast Sponsor is the famed Eddie, Edible Printer you can purchase from Primera. We tackled ink bleed by desaturating the colors to lighter versions. We'll post pics of the purple cow set we've got due this week (pray for us). Also stay tuned to our new Podcast sponsor!

Finally - the Mail Bag! SEND US PHOTOS OF YOUR FAMILY. Wait - that sounds creepy.
Address: 15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191
1 hr 25 min
June 30, 202119. Baking it Down - Instagram Workflow and Photography Do's
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Hey - late or fashionably late? Either way - we made Tuesday with your weekly dose of Sugar Cookie Marketing Facebook Group's Podcast! This week - let's talk about maximizing Instagram reach, best practices when it comes to photos, and upcoming events!

Here's what we're covering this week:
Intro
Marketing Minutes - Instagram Workflow
Business of Baking - Photography Do's
Voicemails / Texts / Emails (571) 556-5644
Group Stuff - Upcoming Lives and such.
Twinterests
Sponsor
Mail Bag!
In the Marketing Minutes, Corrie wanted to talk about maximizing workflow on the 'Grams to increase engagement. Hey - marketing is maximizing reach, and there's a lot of tips and tricks to do it on Instagram.

In the Business of Baking, Corrie (chatty Cathy today, isn't she) wanted to talk about the "Dos and Do Nots" of photography spending some extra time on prop mistakes we find ourselves making.

In Voicemails, what to see in the fall? Teaching people to become your competition - good or bad (sounds bad, but is good). Also - a one year old NOT choose Heather as their favorite twin (a twin travesty).
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com
In Group Stuff, we have a few fun things coming up:
Logo Collab is June 30th - check out the bakers with the hashtag #SugarCookieMarketingCollab
In Twinterests, Corrie got a Bowdubruh (Bow-Dabra lol) after watching Frescia's Live on packaging and Heather promised she'd do a live on bed leveling the Ender 3Pro WHICH SHE DID.

Our Podcast Sponsor is the famed Eddie, Edible Printer you can purchase from Primera. We tackled ink bleed by desaturating the colors to lighter versions. We'll post pics of the purple cow set we've got due this week (pray for us).

Finally - the Mail Bag! SEND US PHOTOS OF YOUR FAMILY. Wait - that sounds creepy.
Address: 15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191
1 hr 29 min
June 22, 202118. Baking it Down - No Repertoire and Push Button Starts
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Hey - Sickly Corrie and Heather here with this week's Baking it Down Podcast a la Sugar Cookie Marketing Facebook Group! In this podcast, we talk about best business practices, client communication, & random things Corrie does that annoy Heather.

Here's what we're covering this week:
Intro
Marketing Minutes - "No Repertoire"
Business of Baking - Educating the Client with a Push Button Start
Voicemails / Texts / Emails (571) 556-5644)
Group Stuff - Upcoming Lives and such.
Twinterests
Sponsor
Mail Bag!
In the Marketing Minutes, Heather covers a portion of the book she's been reading: Essentialism: The Disciplined Pursuit of Less. The book focuses on optimizing your life by saying no to a lot of things that detract and distract leaving you to do what you're truly best at. As such, the book requires a lot of "no's" and gives us eight great ways to let someone down nice 'n easy.

In the Business of Baking, Corrie recounts how she turned off a client who was turning on a vehicle the wrong way. The client wasn't educated, but by not taking the time to educate them, Corrie made them feel polarized which lost her the sale. So - spend the extra few minutes educating clients, but hey - most of us don't have a clue over here in "I want it, I got it" land. Bezos has truly ruined us.

In Voicemails, we have someone who is graduating up to "business owner with employees" which is also a tough switch-a-roo. We also have someone battling with "rush fees" - what to call them, how to handle them. After that, how do you market to businesses? Discounts? And finally - what have we learned from the group. Hint: Corrie has learned nothing.
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com
In Group Stuff, we have a few fun things coming up:
Logo Collab Signup Link: https://forms.gle/UADaHgsNBafYh1CB8
Facebook Live: Packing a Punch with Packaging: https://www.facebook.com/events/232659298262475/
Facebook Live: Selling in Small Town Farmer's Markets: https://www.facebook.com/events/316702373285783/
Upcoming Live: Cookie Subscriptions with Amy (working on this event link)
In Twinterests, Corrie goes through three Amazon Prime Day deals she loved, and Heather is becoming Bob Ross with Art with Flo - a Procreate Youtube channel with free drawing lessons.

Our Podcast Sponsor is the famed Eddie, Edible Printer you can purchase from Primera. We tackled ink bleed by desaturating the colors to lighter versions. We'll post pics of the purple cow set we've got due this week (pray for us).

Finally - the Mail Bag! We actually got mail in our mailbag today. Debbie Chrisnell of Debbie’s Cookie Creations LLC sent us the cuuuutest heat sealer platform that was 3D printed and I am obsessed. I gotta take a picture of it this week and post it to the group. Definitely going to use it this week because tonight I gotta do 4 dozen cookies for thursday.
Address: 15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191
54 min
June 15, 202117. Baking it Down - Disney Return and Recap
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The Disney magic has done a bippity boppity boop on our wallet, and the Sugar Cookie Marketing Group twins are back in the office on Episode 17 to talk about sale psychology at the Magic Kingdom.

Here's what we're covering this week:
Intro
Disney - How They Get You to Spend Even More While Smiling
Voicemails / Texts / Emails (571) 556-5644)
Group Stuff - Upcoming Lives and such.
Twinterests - things I'm into that I think you should know about.
Sponsor!

It's no surprise that going to Disney takes some magic and some money, but how does Mickey Mouse trick us into spending more than we ever thought fathomable in the name of "when in Disney!" This week, Corrie and Heather cover some of the top Disney psychology tactics designed to get you to spend more money while spending longer in line.

Next, in Voicemails, we cover our favorite playlists (hint: don't cross Corrie), why is there such a long line to get into the group, and how to correctly fire a difficult client.
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com

Group Stuff. We have some cool lives coming up, a logo cookie collab and the first ever Sugar Cookie Marketing In-Peron Meet-up!
Packing a Punch with Packaging with Frescia Malone
June 22 @ 7:00 PM
https://www.facebook.com/events/232659298262475/
Natalie Hest is covering Farmers Markets!
July 15th @ 7:00 PM
Event link coming soon.
Late Lunch, Learn, and Link Up with Sugar Cookie Marketing
August 26th @ 2:00 PM
https://www.facebook.com/events/1458102824532392
Logo Cookie Collab
June 30 @ 12:00 PM
https://www.facebook.com/events/3005733013086776/

Podcast Mail Bag - We have mail! I just gotta go pick it up tomorrow.
15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191

And almost lastly - whatever I find interesting (twinteresting):
Corrie: CookieCon Pins and Tees
Heather: Sticker Mule! Order through my line for $10.

Finally our Podcast Sponsor.
Eddie the Edible Printer!
1 hr 3 min
June 08, 2021 16. Baking it Down - Packaging and Price Anchors
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55 min
June 01, 202115. Baking it Down - Sales Talks and Reframing
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Heyo! It's the Sugar Cookie Marketing Group twins on episode 15 of a seemingly never-ending season 1 of the Baking it Down Podcast. If you're new here, welcome - we're a group of bakers here to buff up that bottom line.

Here's what we're covering this week:
Intro
Marketing Minutes - Open-Ended Questions vs Closed Questions
The Business of Baking - Reframing
Voicemails / Texts / Emails (571) 556-5644)
Group Stuff - Upcoming Lives and such.
Twinterests - things I'm into that I think you should know about.
Sponsor - Eddie the Edible Printer

In The Marketing Minutes, Corrie talks about leading the online conversation with clients consolidating as many "steps" in your funnel into a single message. This leads the conversation, gets you answers faster, and keeping potential leads from falling out of your funnel.

In The Business of Baking, Heather talks about reframing. We look at our lives through a unique perspective of our past experiences - however, that can lead to business no-no's like being defensive or coming across as harsh or callused. Learn to REFRAME!

Next, in Voicemails, we have four voicemails this week - how do you announce a short break without giving out all the details? Do you pay yourself hourly or salary?
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com

Group Stuff. Want to do a Facebook live in the group? Sign up! Just message the Sugar Cookie Marketing page to
Nailing Commercial Orders with the Eddie Printer
https://www.facebook.com/events/2340072719461918
Graphic Design for Cookiers - from Logos to Promo Materials with Vanessa Arocha
https://www.facebook.com/events/160540532657763/

Podcast Mail Bag - Totally forgot about this AGAIN! Why am I the way I am?
15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191

And almost lastly - whatever I find interesting (twinteresting):
Corrie: Dehydrator Liners!
Heather: The Secret To-Do List.

Finally Sponsors.
Eddie the Edible Printer!
1 hr 2 min

About Baking it Down with Sugar Cookie Marketing 🍪

From the publisher's feed

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).

🍪 We're here to help…

you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)

🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.

🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).

💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!

🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).

👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.

📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.

🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.

Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.

Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!