Baking it Down with Sugar Cookie Marketing 🍪

By Heather and Corrie MiracleBusiness Entrepreneurship Arts Marketing Food

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Baking it Down with Sugar Cookie Marketing 🍪 episodes

March 24, 20215. Baking it Down - Cookie Contracts with Heather
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Heyo, my people! It's twin 1, aka "your favorite," aka "The Original" and I'm flyin' this podcast plane solo so buckle up, because it's going to be a rough ride! I'm Heather Miracle with the Sugar Cookie Marketing Group, and I'm here to give ya some learnin'. In the group, we cover everything marketing-related as it pertains to baking - and mostly baking sugar cookies, but we allow the "mac folks" to grace us with their presence.

Here's what we're covering this week:
Intro
Marketing Minutes - Google My Business(es)
The Business of Baking - Cookie Contracts!
Voicemails / Texts / Emails (571) 556-5644)
Group Stuff - Upcoming Lives and such.
Twinterests - things I'm into that I think you should know about.

In The Marketing Minute, I wanted to talk about a social media profile most people don’t have that all side hustlers and big boys should have - it’s a Google My Business profile, and - before you turn down that volume - I’m going to give you 3 reasons why you need this, and I’m going to tell you how to make one.
So what is Google My Business? Often shortened to “GMBs” in the marketing world, this is essentially Google Maps crossed with social media. Creating a Google My Business means you can collect reviews across Google, you can post events that are attached to your store name when someone Googles your business, and you can connect your website, phone number, and more all in one really convenient place.
Create your GMB: https://business.google.com/

In The Business of Baking, I read through an awesome post we had goin' in the group - "Let's Crowd Source a Cookie Contract!" Now - is the one-size-fits-all answer to customer expectations? Not a chance. But will it help? Absolutely. Pick it apart, steal the bits you want, and go and set those client expectations.
Let's Crowd Source a Cookie Contract!

Next, in Voicemails, I read a bunch of texts.
Call / Text: (571) 556-5644
Email: hello@sugarcookiemarketing[dot]com
Profit Labor Cost Sheet

Finally - Group stuff. We had an awesome live with Sara Hughes this week covering everything Farmer's Markets (link below), and we have two upcoming lives next month (and working on a few more - you know who you are) also linked below.
Everything You Need to Know to Get Started with Farmer’s Markets with Sara Hughes
How to Nail Mother’s Day Presales with Gina Marie Burke (from Prep to Pricing)
Everything You Ever Wanted to Know about Teaching Sugar Cookie Decorating Classes with Corrie Miracle

And lastly - whatever I find interesting (twinteresting - come on people, that's a perfect pun). I'm digging minimalism. I found a podcast called "The Minimalist Podcast" and they recommend a concept called the "90-90 Rule."
The Minimalist Website
The Minimalist Podcast on Spotify
Netflix: Minimalism
Netflix: Less is Now
35 min
March 17, 20214. Baking it Down - Ideal Clients
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Hey guys! Heather and Corrie Miracle back with the Sugar Cookie Marketing "Baking it Down" Marketing podcast - can you believe we're already 4 episodes into this!? We hail from the Sugar Cookie Marketing group on Facebook - join us here!

Here's what we're covering this week:
Intro
Marketing 10 Minutes - changed to 5 because Corrie is extra this week.
The Business of Baking - Ideal Clients
Voicemails / Texts / Emails (571) 556-5644)
Group Stuff (I know, catchy title)
Twinterests - random things we wanted to tell you.
In the Marketing Minutes - I asked Corrie what FIVE essentials she'd recommend when it comes to product photography - those five things you should have, or you should be saving for (stimi checks whaaaa). Here's what they are:
Backdrop
Props
Natural Light Source
Camera Gear
Editing App
Links:
Backdrops (use code "SUGARCOOKIE" for 20% at AECore)
Lightroom app (get that college discount code off ya kiddos)
As far as what those are specifically - listen to the podcast to find out that we apparently all need a prop fridge (kidding... or am I?).

In the Business of Baking, we wanted to cover Client Avatars which happens to coincide with what the Sugar Cookie Bookies are covering in "Start with Why." Laura graciously made us an ICA worksheet - ICA = Ideal Client Avatar.

This helps you narrow down who you're talking to in your marketing messaging. For example, for our sugar cookie decorating classes, we are talking to this person:
Female
Teen kids / recent empty nester
Between 35-54 years of age
Works / Recently retired
Loves being out of the house
Finally, in our voicemails / emails / texts portion, we answer these questions:
Which twin is better? (kidding)
Can you talk about marketing budgets?
What should I do when I boost a Facebook post?
How do you decide and stick to a logo and bakery name?
Awesome questions - I love them all. You can text or leave a voicemail too and if we have time, we'll definitely answer it (571) 556-5644. I promise, NO ONE will answer it.

Then - group stuff. This podcast was uploaded on 03/17/21, so all these timestamps are relative to that date. Here's what we got:
Farmer’s Markets with Sara Hughes is Friday, March 19th at 12:30PM EST.
3x3x3 Challenge - 12 Days in. 18 days left.
Why is the group closing to new members?
That last one sounds totally clickbait, but I promise, it's not!

And then in our last segment - Twinterests. Anything random we liked this week enough to pass onto you guys.
Asana - a FREE project management software Heather is totally digging.
Canon EF 100mm 2.8 - A Canon macro lens Corrie is considering for product photography.
33 min
March 09, 20213. Baking it Down - Boundary Burnout
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Hey guys! Heather and Corrie Miracle back with the Sugar Cookie Marketing "Baking it Down" Marketing podcast. This week, we wanted to add a little more structure to our baby-podcast-in-the-making, so here's the breakdown (or bakedown?). Have no clue what the "group" is? No sweat - join us here!
Intro
Marketing 10 Minutes
The Business of Baking
Voicemails (571) 556-5644)
Group Stuff (I know, catchy title)
Next Week
Corrie wanted to cover an economic term called "Common Law of Business Balance" which means that the low price of a good indicates that the producer may have compromised quality, that is, "you get what you pay for". When buying a straightener, she felt the need to, um, buy something more expensive rather than save some money (false economy) that'll land her back in the dreaded "hair straightener aisle."

Heather switches gears with her new kick on business boundaries - training your clients to create a business you enjoy rather than one you dread. Business is hard, not miserable. To keep one from giving way to the other, you have to have rigid, enforced boundaries that protect your time and your client's expectations. App link below!
Want to leave a "Baking it Down" voicemail? Call in! We'd love to hear ya! Promise no one will answer - it's just a voicemail box. The number is (571) 556-5644.

Finally - group stuff. Join us on March 11th, 2021 at 7PM Eastern for "Word of Mouth Weezie" where she will be telling us how to win at porch pickups without having a large social media following. It should be awesome. She'll be live in the Sugar Cookie Marketing Group.

Also - the 3x3x3 Instagram Challenge (I think we found this on TikTok). Leave three comments on accounts that follow you, leave three comments on accounts you follow, and leave three comments on accounts you don't follow nor follow you. How to find them? Listen to the episode!
Links:
Quiet with Gmail (Google Play Store)
Corrie's Group Intro Facebook Messenger
Sam's Cookie University
32 min
March 04, 2021 2. Baking it Down - Facebook Page?
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Hey! Welcome to the first (full) podcast from Sugar Cookie Marketing where we "bake" it all down for you (Corrie's name idea, not Heather's).

This episode is all about Facebook Groups vs Facebook Pages. Are you utilizing the right one? Are you breaking any cardinal sins by not being on both? If you do decide to do both, what are you supposed to name them anyway? "I already have a page, an Instagram, a TikTok, an email, a website, a Twitter, a LinkedIn, a [insert any random word here], and now you're telling me to make a group!?" Possibly...

We help clear the air (on air) on which platform you should be using to reach more customers and make that dough.
27 min
March 04, 2021 1. Baking it Down - Intro to the Intro
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Hey - Corrie and Heather here with your intro to the intro (basically - just learning how to set this all up - the fact that the light even turned on via the mic was a miracle in and of itself - and you know, we happen to be experts on miracles). Basically - we wanted to introduce ourselves (and our dual audio chalkboard voices) and let you know what this podcast plans to be about. Feedback? We wanna hear it. Post up in the comments in our Facebook group to let us know just how annoyingly fast Corrie talks.
3 min

About Baking it Down with Sugar Cookie Marketing 🍪

From the publisher's feed

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).

🍪 We're here to help…

you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)

🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.

🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).

💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!

🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).

👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.

📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.

🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.

Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.

Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!