Baking it Down with Sugar Cookie Marketing 🍪

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It's the ONE YEAR anniversary of our beloved group - Sugar Cookie Marketing Facebook Group and we're here to recap the lessons learned on the Baking it Down podcast! From what we'd do differently to what has surprised us - it's been a wild and wonderful year of beads, heat sealers, and everything in between.

Here's what we're covering this week:

• Intro
• Marketing Minutes - Main Street Marketing
• Business of Baking - Validation Station
• The Course Recap - Hawaiian Bake-Along
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Twinterests
• Sponsors
• MailBag!

In the Marketing Minutes, Corrie recaps everything that went amazing well with last week's Main Street Marketing collab - which results in tons of additional sales and even more engagement for participants. 

In the Business of Baking, Heather quotes this: "stop putting your buts in angry people's faces." Borrowed from a book called Nonviolent Communication, this phrase has helped handle and mitigate conflict scenarios - and it's something we can all learn from. Feeling are valid even if we don't share them, and understanding that can help us move forward in marketing and in our personal lives.

We launched the SCM Course called The Cookie College. We have ten seats opening up, so feel free to preview what you'd get with your $68/mo membership at www.thecookiecollege.com/membership. We've also added a digital downloads subscription!

In Voicemails, we need to check the mail, should you join a vendor show when your competitor is already signed up, and honey badgers. 

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things past and coming up:

• Main Street Cookie Collab with Sugar Cookie Marketing
• Biscotti Bake Along with Jessica Forester
• Cake Pop Cones Bake-Along with Maradee Martin
• Coming: Lawyer Baker AMA with Tammy Browning-Smith
• Coming: Macaron Making - Swiss Method (no kid interruptions) Pt 2 with the Martins
• Coming: Last Minute Online Flash Sales with Vida Carroll

Our Podcast Sponsors are Eddie the Printer. CastIron.me, and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com.

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Back to our regularly scheduled programming - the Sugar Cookie Marketing Facebook Group Baking it Down podcast is back again - and yes, we were back again yesterday too.

Here's what we're covering this week:

• Intro
• Marketing Minutes - Popups and Presales
• Business of Baking - What I learned from Thrift Shops
• The Course Recap - Bakesy App
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Sponsors

In the Marketing Minutes, Corrie wanted to briefly cover the pros and cons of both pop-ups and pre-sales and what makes them different. A lot of people don’t know what a pre-sale is and what a pop-up is - so she's here to explain the differences between the two and help you decide which one is right for you.

In the Business of Baking, Heather worked at a thrift store and took away some valuable lessons on unvalued items (she also learned not to speed in cars).

The Cookie College - you can sign-up for the waitlist email here. Bakesy - the invoicing app - will be teaching a course on how their app works, how to use it, and best practices.

In Voicemails, we have a request to keep twinterests around (lol), continuity in social media naming, and questions about the upcoming group challenge!

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

• Fondant & Sugar Paste with Nicole DiGrazia
• Main Street Cookie Collab with Sugar Cookie Marketing
• Lawyer Baker AMA with Tammy Browning-Smith

Our Podcast Sponsors are Eddie the Printer, CastIron.me and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com.

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Corrie won't be quittin' her day job to be a single mom who works too hard, so we're back with the Sugar Cookie Marketing Facebook Group Baking it Down podcast! Born from a lively group of business bakers on Facebook, this podcast covers some marketing essentials we deemed important to bakers everywhere.

Here's what we're covering this week:

• Intro
• Marketing Minutes - Mejuri Website Analysis
• Business of Baking - Are you runnin' a charity!?
• The Course Recap
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Sponsors
• MailBag!

In the Marketing Minutes, Heather walks us through a landing page analysis of Mejuri.com - an online (and now in-store) jewelry shop that has "buy from me, you'll love it" on lock. Instead of reinventing the landing page wheel, we can learn from the people already knockin' it out of the park.

In the Business of Baking, a member asked us: is there a case in which you wouldn't refund. Often referred to as a charitable organization, our stance on "run to the refund" has gotten us a bad wrap, and we're here to tell you that - yes, there is a time and place where a refund wouldn't be on the table.

We launched the SCM Course called The Cookie College and it sold out! But no fear - you can sign-up for the waitlist email here. We'll have some seats opening up in October, so jump on in, the water's fine!

In Voicemails, we cover three texts: vibin' in the 217, how to say no to no-no cookies, and what to consider when hiring an assistant.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

• Making Stencils with Your Cricut with Liv Little Witch
• Selling Your Products in Square with Frescia Malone
• Hiring a Virtual Assistant with Amber Goulden
• Cake Pop Cones Bake-Along with Maradee Martin
• Stay Tuned: Cookie Collab Challenge is incoming! 

Our Podcast Sponsors are Eddie the Printer and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com.

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Two days late and a dollar short - but we're back! Welcome to the weekly Baking it Down Podcast from the Sugar Cookie Marketing Facebook Group!

Here's what we're covering this week:

• Intro
• Marketing Minutes - Ray Bans
• Business of Baking - Target Audience Loading...
• The Course Recap
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Sponsors
• MailBag!

In the Marketing Minutes, Heather has an addiction to Ray-Bans - but is the sunglasses she loves or the price associated with them? After running a test on herself, she determined that it's not merely the object she likes, but the price that adds the true value - just like Sugar Cookies. 

In the Business of Baking, Corrie touches on switching your target audiences. There will be a brief period where you'll stop getting orders from your old audience just before you get orders from your new audience - and you'll feel the immediate need to renege on your price increase. 

We launched the SCM Course called The Cookie College and it sold out! But no fear - you can sign-up for the waitlist email here. We'll have some seats opening up in October, so jump on in, the water's fine!

In Voicemails, we had three lovely callers asking about posting during deployment, how to keep the curb appeal up when the neighbors aren't in on the gig, and what to do to increase your portfolio if you don't have any orders. 

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

• Making Stencils with Your Cricut with Liv Little Witch
• Selling Your Products in Square with Frescia Malone
• Hiring a Virtual Assistant with Amber Goulden
• Cake Pop Cones Bake-Along with Maradee Martin
• Stay Tuned: Cookie Collab Challenge is incoming! 

Twinterests: 

• Corrie purchased a new air brush machine while at CookieCon Orlando!
• Heather found a new clock called the Time Timer - it works off of work intervals to get more done with human psychology in mind (shout out to the older sister for the gift!).

Our Podcast Sponsors are Eddie the Printer and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com.

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HEYO COOKIECON! This session was recorded Live at CookieCon Orlando 2021 - if you're new here, welcome to the Sugar Cookie Marketing Facebook Group Podcast!

Here's what we're covering this week:

• Intro
• Marketing Minutes - Investing
• Business of Baking - Communication is KEY
• The Course - Launch Date!
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Sponsors

In the Marketing Minutes, we wanted to talk about investing in yourself and your business. Oftentimes, we talk about making money - but what about spending money to make money? CookieCon, backdrops, Eddies - what can we invest in ourselves to get more out of ourselves? Spending money seems the opposite of making it, but just like the toll roads, if I make $60/hr, and taking the toll road at $30 gets me into the office an hour earlier, I'll have made $30 by spending $30. Same with your cookie business. Find where you can invest in yourself to get more money out of you and your bakery. 

In the Business of Baking, Corrie wanted to cover something that is important both in business and personal life - that's communication. Imagine reaching out to your client before they reached out to you - could you imagine how impressed they would be? Best part - you can automate a lot of it too. Using Google's email scheduler, you can have emails drip out at predetermined times - just set it and forget it!

We launched the SCM Course and it sold out! But no fear - you can sign-up for the waitlist email here. It's 250 members really dedicated to taking their baking business to the next level. We dig into everything business from websites to budgets and staging and photoshop. Wew!

In Voicemails, we actually polled the room! CRMs and "what does the membership cost" were our two questions.

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

• Selling 20,000 cookies in under a year (and how she does it) with Rachel Erpenbach
• French Macaron Bake Along with Heather Martin
• Business Collabs & Styled Shoots with Kimberly Huddleston
• Airbrushing 101 with Belinda Cooley

Twinterests: Link to Corrie's mixing bowl with a lid:

• Corrie bought some lacey thing from CookieCon (I can't remember what she said it was - I totally zoned out).
• Heather's buyin' a Dyson blow dryer.

Our Podcast Sponsors are Eddie the Printer and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com.

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We survived my flat tire and Corrie's coolant debacle to bring you this week's Sugar Cookie Marketing Facebook Group Podcast!

Here's what we're covering this week:

• Intro
• Marketing Minutes - Supply and Demand
• Business of Baking - Eliminate - Mitigate - Alleviate 
• The Course - Google Calendar
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Sponsors

In the Marketing Minutes, I (Heather) wanted to cover what the law of supply and demand is. When you have too much demand (you're booked out too long), raising your price will lower demand. Sounds bad. Is good. When we work less and make more, we can scale. And there's always someone willing to pay our prices. A good time to know when it's time to raise those prices are when you're feeling burnt out and overworked. 

In the Business of Baking, Corrie covers a lesson she learned this week on mitigating problems, alleviating order fail points, and eliminating bad clients. We talk about member Lori who reworked her entire business model to get her business to work for her - not against her. It's awesome.

We'll be launching the SCM Course in August (you can pre-register for the sign-up email here). Heather covers how you can use Google Calendars to streamline your business, stop forgetting things, and have more time for less work. And we all know that time = money.

In Voicemails, we have an email about classes in a symbiotic relationship with a bakery and how to deal with pop-up competition. 

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

Twinterests: Link to Corrie's mixing bowl with a lid:

• https://www.bedbathandbeyond.com/store/product/kitchenaid-reg-5-qt-tilt-head-mixer-glass-bowl-with-lid/5389003 

Our Podcast Sponsors are Eddie the Printer and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com.

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WHOA, guys - this isn't our best work, but I'll be darned - it's finally on time. It's the weekly Sugar Cookie Marketing Facebook Group Podcast, and it's just okay! LoL.

Here's what we're covering this week:

• Intro 
• Business of Baking - Red Bottoms 
• Marketing Minutes - SouthWorst Refunds
• The Course - Live Staging
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Sponsors
• Mailbag

In the Business of Baking, CORRIE IS THE BEST TWIN IN THE WORLD. Anyways - she texted me (Heather) this past weekend to not ask questions, get in the car, tell no one, and dress up - pretty positive she was going to murder me, but was also lookin' out for the photo the news would post of the body. ANYWAYS - what actually happened was tons better.

In the Marketing Minutes, I (Heather) recapped the story about SouthWorst bumping me from the flight I paid for a month prior and still taking my luggage and making me pay for that ticket and the rebooked flight. They did offer me 20% off the rebook though which is not ideal since at this point, I wanted nothing to do with that airline. None of this is true, but it's how you sound when you don't refund a client for your mistakes. 

We'll be launching the SCM Course in August (you can pre-register for the sign-up email here). Corrie filmed an entire set stage from concept to Eddie to staged photo to edit. It's a good'n.

In Voicemails, we talk about domain names, photoshoots (real or really professional?), and a group member absolutely nailing her move because her cookie business has her back!

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

• Intro to PicPlayPost Video Editor App with Belinda Cooley
• How to Use Trello to Organize Your Orders with Marisela Alvaro
• Business Entity Structure and Income Tax with Jay Lee
• What It’s Like Selling $3,000 worth of Product at a Pop Up with Nicole Stolfa

Our Podcast Sponsors are Eddie the Printer and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com.

And the Mailbag! We got mail finally that isn't from the IRS! Thanks tons to these awesome group members - made our day (and week, and probably month).

• Emory Gibbs from Gibb Me Cookies
• Kate Galgan Total Happiness Cookies
• Sam from Sam’s Cookie University

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Day Late (or two) and a dollar short, BUT it's the Sugar Cookie Marketing Facebook Group Podcast, and Heather has finally landed in Virginia!

Here's what we're covering this week:

• Intro 
• Marketing Minutes - Choice Paralysis
• Business of Baking - Anatomy of a Presale
• The Course - Facebook Ads
• Voicemails / Texts / Emails (571) 556-5644
• Group Stuff - Upcoming Lives and such.
• Sponsors
• Mailbag

In the Marketing Minutes, Heather recaps a post (see: book) she made in the group this past week on a psychological effect called "choice paralysis." See - when given too many choices, we make worse decisions that we're less happy with. In the world of "more is more," it's actually "less is more" when it comes to product offering. Lookin' at you, Cheesecake Factory.

In the Business of Baking, Corrie directs the anatomy of a pre-sale sell-out. From post to strategy, she's gonna tell you how she did it for Back to School Bites of Encouragement (try saying that five times fast).

We'll be launching the SCM Course in August, we'll have a Facebook Ads master who has dealt with companies spending over $250,000/MONTH in Facebook ads. Don will walk course members through creating a business manager, an ads manager, and making their first targeted ad.

In Voicemails, we talk about email list segmentation, when to pass on the discount, and photo cropping with watermarks (the key is - you crop out the watermark completely... kidding).

• Call / Text: (571) 556-5644
• Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

• FACEBOOK LIVE: Password Best Practices with Mr. Burke
  • TODAY AT 8 PM EDT
• Color Theory with Kathryn Gaines
  • TOMORROW AT 8 PM EDT
• Intro to PicPlayPost Video Editor App with Belinda Cooley
  • TUE, AUG 17 AT 8 PM EDT
• What It’s Like Selling $3,000 worth of Product at a Pop Up with Nicole Stolfa
  • MONDAY, AUGUST 23, 2021 AT 7:30 PM

Our first Podcast Sponsors are Eddie the Printer and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com.