January.

It's the time for resolutions and goal setting, and many gyms see an influx of new or re-committed members in these first days of the year.

But what happens when the novelty wears off? When temptation creeps in and setbacks occur?

This episode of Two-Brain Radio is all about human behavior. Chris Cooper speaks with Ty Krueger, owner of Packerland CrossFit and founder of the Behavior Change Collective, which helps families with children struggling with behavior issues.

Ty has a master's degree in applied behavior analysis, is a board-certified behavior analyst and previously served as clinical director for an autism treatment center. In this episode, he brings his expertise to the gym, sharing how owners can help clients make positive behavior changes and stick with them for the long haul.

Links:

Behavior Change Collective
Packerland CrossFit
"Founder, Farmer, Tinker, Thief"

Contact:

[email protected]
Facebook: The Behavior Change Collective
Instagram: @behavior_change_collective

Timeline:

1:00 – Finding a passion for studying human behavior.

3:29 – Joining CrossFit after gaining “sympathy weight” during his wife’s pregnancy.

4:20 – Opening Packerland CrossFit.

5:29 – What is behavior analysis?

6:36 – Bringing behavior analysis to the gym.

8:05 – It’s all about building personal relationships with clients.

9:03 – Why most resolutions fail.

10:06 – Seven layers of “why.”

11:54 – Turning “can’t-do” goals into “can-do” goals.

14:37 – How to set clients up for success.

16:07 – How to keep clients on track.

18:12 – The importance of check-ins and follow-ups—even with longstanding clients.

20:32 – Maintaining one-on-one relationships during in influx of new clients.

22:10 – The importance of treating every client as an individual.

24:15 – All about the Behavior Change Collective.

27:56 – Three things gym owners need to do to improve client behavior and retention.