Lots of people will tell you that niching down is the easiest way to reach your target audience and grow a following relatively quickly.

Well, you know I'm not the biggest fan of that advice and neither is my guest, renowned illustrator Kyle Webster who has achieved incredible things by purposely being a generalist. 

We talk about how being a generalist benefits your business and why you should embrace rejection as an opportunity, and not a closed door. 

If you're frustrated trying to find your perfect niche this is the perfect episode for you.

Referenced in the episode: 

• Sign up for Kyle's newsletter The Accidental Expert
• Kyle's website
• Instagram

Thanks to today's sponsor Penfold.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!