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In this episode of Building Your Brand, we talk to designer Andy Brown about his journey in diversifying his income through creative projects. We delve into his innovative product, Swatchos, a deck of color cards that was successfully funded through Kickstarter. We also discuss Andy's experience as a graphic designer and product creator, the process of launching a Kickstarter campaign, and the challenges and strategies of selling products.

Throughout the conversation, Andy shares insights on balancing different streams of income, the importance of solving personal challenges through creative solutions, and the practicalities of running an e-commerce business.

Episode Highlights:

01:39 The Birth of Swatchos and Print Handbooks

05:35 Kickstarter Journey and Challenges

17:28 Balancing Product Sales and Design Work

27:52 Growing the Brand: Challenges and Insights

30:14 The Art of Selling: Strategies and Experiences

32:48 Marketing Channels: What Works and What Doesn't

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

About Andy: Instagram | Website

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!