Welcome back to the Building Your Brand podcast for 2025! We're kicking off the year with an inspiring conversation with Sophie Cliff, author of "The Hustle Cure: A New Approach to Burnout and Productivity for Women". We dive deep into hustle culture, toxic productivity, and the importance of defining success on your own terms.

About Sophie Cliff: Website | Instagram

About The Hustle Cure: Website |

Episode Highlights:

• 00:04:49 - Sophie's new book, "The Hustle Cure," and its focus on women's unique productivity challenges and opportunities.
• 00:10:08 - The societal pressure to be busy and the "arrival fallacy" that keeps us chasing the next achievement.
• 00:19:19 - Distinguishing between authentic goals and those driven by ego or societal expectations.
• 00:25:17 - The importance of recognizing different seasons of life and adjusting productivity goals accordingly.
• 00:34:11 - The "Rest and Recharge Model" and the different types of rest we need to feel truly rejuvenated.
• 00:41:04 - Embracing individual differences in productivity styles and rejecting one-size-fits-all solutions.
• 00:51:46 - The power of self-compassion and accepting our own unique ways of working.

Key Takeaways:

• Busyness has become a status symbol, leading to an unhealthy addiction to productivity.
• True success should be defined by our own values and priorities, not external pressures.
• Rest and self-care are essential, but they can look different for everyone.
• We need to be more mindful of the messages we consume about productivity and success.
• Self-compassion and acceptance are key to breaking free from the shame and blame cycle.

This episode was written and recorded by Liz Mosley and produced by Lucy Lucraft

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