What if the missing piece in your PT clinic isn't another treatment technique — it's a clearer diagnosis?

In this episode, Neil sits down with Dr. Eric Bull, PT, DSc, co-owner of Integrity Diagnostics and a physical therapist with a track record of building successful businesses in the clinical and diagnostic space. Eric brings a rare combination of clinical depth and entrepreneurial thinking, and he's here to share how diagnostic testing — particularly EMG/NCS studies — can fundamentally change how PT clinics operate, grow, and deliver outcomes.

In this conversation, Eric breaks down:

• How his journey as a PT led him to identify a massive gap in the diagnostic space
• What EMG/NCS testing actually is — and why most PTs are leaving it on the table
• How diagnostics reduce clinical guesswork and improve patient outcomes
• Whether diagnostic testing belongs in the PT's lane (spoiler: Eric has a strong take)
• What PT owners need to know before adding ancillary diagnostic services to their business model
• How insurance factors in — and what's cash-pay vs. covered
• Why Integrity Diagnostics has grown so fast, and the marketing lessons PT owners can apply to their own clinics
• How PT practices can partner directly with Integrity Diagnostics

Whether you're a clinic owner looking for new revenue streams, a clinician who wants to get to the root cause faster, or simply curious about where musculoskeletal care is headed — this episode will change how you think about diagnostics in physical therapy.

Connect with Eric Bull on LinkedIn or check out Integrity Diagnostics' website at https://integrity-dx.com/.