In this episode of the Well-Oiled Operations™ podcast, Stacy introduces a unique approach to boosting your off-season revenue by overcoming the challenges faced by seasonal businesses. Stacy is joined by Jen Cox of Fresh Start Landscaping, who explains how she generated $24,632 in a typically slow month by implementing Stacy's reactivation playbook.

Jen breaks down her journey of trying out new promotions three to four months ahead of the usual season for her landscaping services. By crafting targeted email campaigns, she not only overcame the slow season slump but also secured substantial prepaid work for the coming months. Jen's strategy demonstrates the effectiveness of redesigning marketing efforts and the transformative impact it can have on a business. 

 

Also in this episode: 

• Shift your marketing efforts to start earlier than your traditional busy season to capture advanced bookings and secure prepaid work.

• Use your current customer list to generate repeat business and increased engagement, rather than sourcing new leads exclusively.

• Create urgency and value by offering limited-time discounts or additional services to those who sign up early.

• Sending regular, varied emails can maintain customer interest and drive action, even if some responses are negative.

 

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