Bootstrapped Secrets

Step 1 starts with the bat-signal calling everybody to the bat-cave...

On today's episode Russell talks about how he is using Trello and a bat signal to make all of his amazing ideas come to fruition. Here are some of the awesome things you will hear in this episode.

• Find out how Russell is using a bat signal to get his ideas out to his team.
• See how Trello is going to help keep Russell's ideas organized so that every member does their part.
• And find out how you can make a similar system work for your own team.

So listen here to be let in on this awesome new system for getting Russell's ideas out of his head and turned into funnels.

Transcript - https://marketingsecrets.com/blog/batman-s-approach-to-project-management

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Late night coaching session with my son Dallin...

On today's episode Russell teaches his son Dallin, and the listeners all about the concept of supply and demand. Here are some of the cool things you will hear in this episode:

• Why Russell decided to teach Dallin about supply and demand after he saw a pair of Airpods on Amazon for $850.
• Why supply and demand of Tickle Me Elmo dolls several years ago caused some parents to take back their own kids Christmas gifts.-
• And how you can use supply and demand to boost sales for info products or supplements or anything else.

So listen here to find out how to use supply and demand to make more sales and more money.

Transcript - https://marketingsecrets.com/blog/how-tickle-me-elmo-manipulated-supply-to-increase-demand-and-how-you-can-too

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A few cool stories that will hopefully re-align what you define as what you actually earn.

On today's episode Russell talks about doing what you said you were going to do instead of trying to lie, cheat, and trick your way into money. Here are some of the other insightful things Russell talks about in this episode:

• Why Russell gave back 8 figures to Pruvit, even though he had signed a contract to have equity in the company.
• And why it's important to only take the things you have actually earned.

So listen here to find out why integrity is more important than money.

Transcript - https://marketingsecrets.com/blog/rant-take-what-you-earned-nothing-more

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Some awesome advice from Bart Miller as we were doing our late night walk.

On this episode Russell talks with Bart Miller from his inner circle about immersing himself in the things he does instead of dabbling. Here are some of the cool things to listen for in today's episode:

• Find out how Bart made a commitment to get in shape and ended up winning awards for body building in under a year.
• Hear why both Bart and Russell have been able to really commit to things instead of dabbling.
• And find out how you could possibly see Russell standing on stage at Funnel Hacking Live in a Speedo!

So listen here to see why it's so important to be an extremist when you set a goal to do something.

Transcript - https://marketingsecrets.com/blog/how-to-dominate-at-everything-you-do

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Be a fly on the wall during the ClickFunnels partner meeting and hear the #1 thing each of us learned on our journey so far.

On this episode we get to hear from the entire Clickfunnels partnership team. They all share the big takeaways they have received as they have watched the company soar to over a hundred million dollars a year in revenue. Here are some of the cool things you will hear.

• How Russell learned that having a great partnership and team was better than being on his own.
• Why Todd thinks it's important to have someone who is obsessed with the product you're selling.
• Why Dave thinks the Dream 100 is so important.
• How John prioritizes and delegates to make sure everything is done by the appropriate people.
• Why Brent thinks it's important to stay small and nimble as long as possible and why you shouldn't sweat the small stuff.
• And why Ryan believes that constraints are not a limiting factor, but what helps you focus and succeed.

So listen here to find out what the Clickfunnels partnership team members have learned that have lead the company to surpass their goal of a hundred million dollars in revenue a year.

Transcript - https://marketingsecrets.com/blog/what-we-learned-from-our-first-100-000-000-in-sales

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Interesting thoughts after my whirlwind week.

On this episode Russell talks about what it's like being an introvert in an extrovert's business. He shares how you can still be successful while being introverted, just like him. Here are some interesting things in this episode:

• Find out why Russell loves speaking in front of thousands of people, but can still be awkward one on one.
• See how Russell is able to get past his introverted tenancies to still be able to sell a room.
• And find out why you just need to start sharing your message and with consistency you will find your voice.

So listen here to find out how an introvert is making it in this extroverted business.

Transcript - https://marketingsecrets.com/blog/being-an-introvert-inside-of-an-extrovert-s-calling

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The two most important things your can do between now and the end of the year to double your business for next year.

On today's episode talks about his upcoming meeting with his partners to plan next year, and goes on to explain why he's simplifying his value ladder and his life. Here are some awesome things you will hear in this episode:

• Why it's important to have a planning meeting with your partners to decide what you want to achieve for the next year.
• What kind of things Russell is doing to simplify his value ladder and why he's doing it.
• And why Russell is turning off two programs that each do well over a million dollars each year.

So listen here to find out how you too can simplify your value ladder.

Transcript - https://marketingsecrets.com/blog/end-of-the-year-planning-meetings-and-simplifying-your-value-ladder

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This is the marketing secret I'm dusting off from the archives of one of the greatest campaigns we ever ran.

On this episode Russell talks about going old school with a technique he used to use that worked every single time. He gives all the information you need to be able to do it for your business. Here are some cool things on this episode:

• How Russell used to use this technique back in the day.
• How you can use it to build curiosity, which translates into people signing up for a membership site.
• And why Russell himself hasn't used this technique in a while, but why he's going to use it again very soon with Clickfunnels.

So listen below to find out what awesome technique Russell used in the past with massive success, that he plans on using again.

Transcript - https://marketingsecrets.com/blog/the-1-way-to-get-thousands-of-people-to-join-your-membership-site-in-less-than-15-minutes

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A conversation I had today explains the reason why most businesses end up suffocating and dying.

On today's episode Russell talks about something awesome he witnessed with his kids school. He goes on to talk about discussing marketing with another parent at school and why he considers it the lifeblood of a business. Here are some of the insightful things in this episode:

• Why marketing is the lifeblood of a company.
• How cutting back on marketing in a business is like putting pressure on the carotid artery in wrestling.
• And how to get a successful business by tripling down on your marketing.

So listen here to find out why you need to become obsessed with the marketing of your product, rather than the product itself.

Transcript - https://marketingsecrets.com/blog/it-s-not-the-thing-it-s-the-marketing-of-the-thing-that-counts

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If you structure your value ladder right, you'll never have to do a payment plan.

On this episode Russell answers a question posted on Facebook about why he doesn't do payment plans. Here are some of the awesome things he has to say in today's episode.

• The reason Russell doesn't have payment plans, and it's not only because he doesn't sell to broke people.
• Why being handed an already successful business that you didn't have to work for will usually cause it to fail.
• And how Russell justifies giving away stuff for free and what his philosophy about it is.

So listen here to find out why Russell doesn't usually give an option for payment plans.

Transcript - https://marketingsecrets.com/blog/why-i-don-t-do-payment-plans

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