Bootstrapped Secrets

Bootstrapped Secrets

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    71 min

    per episode

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Bootstrapped Secrets episodes

  • All I Ever Wanted Was To Be A Millionaire… And Then…

    Powerful message from Ryan Moran that I needed to hear today.

    On today's episode Russell plays an inspiring video from Brian Moran which calls on the viewer to be grateful for what they have in the moment instead of in hind sight. Here are some of the inspirational things you will hear in this video.

    • Find out what happened to make Russell's evening a difficult one.
    • Why Brian Moran's video was just what he needed to remember to be grateful.
    • And why it's in our nature to look for problems instead of being happy, and how we can change that for ourselves.

    So listen here to find out why it's important to appreciate the life you have now, instead of waiting until later.

    Transcript - https://marketingsecrets.com/blog/all-i-ever-wanted-was-to-be-a-millionaire-and-then

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    10 min
  • Keep Publishing, Even When No One’s Listening

    Two presentations that I gave, where I thought that no one was listening, that literally changed a few people's world.

    On today's episode Russell talks about being able to make a difference even when he thought something seemed like a waste of time. Here are some awesome things to listen for on this episode:

    • Why Alex Hormozi heard Russell's message, but didn't do anything about if for a year.
    • How well Alex has been able to do with his business despite having tiny goals.
    • And why speaking to only 15 people at Affiliate Summit actually turned out to be a good thing.

    So listen here to find out why it's important to keep putting your message out there, even if you think no one is listening.

    Transcript - https://marketingsecrets.com/blog/keep-publishing-even-when-no-one-s-listening

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    13 min
  • The 3 Second Shock That Allows You To Deliver Your Message

    Behind the scenes of some cool things that we're doing to get people to stop and actually watch our ads.

    On this episode Russell talks about a new ad technique where you try to get someone's attention within three seconds. Here are some of the awesome things you will hear on today's episode:

    • Find out what kind of ads Russell is experimenting with to grab people's attention quickly.
    • Discover why you need to be quicker in grabbing people's attention in these days than they did in the 80's.
    • And find out how Russell's jeep became high centered and why he lit a copy of Expert Secrets on fire!

    So listen here to see why Russell blew up his Gold Prospector with a potato gun and lit his book on fire.

    Transcript - https://marketingsecrets.com/blog/the-3-second-shock-that-allows-you-to-deliver-your-message

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    10 min
  • The Hand That You Don't See, That's Guiding You On Your Journey

    This is not your traditional marketing episode, but hopefully it helps you to understand your role in the plan.

    On this podcast Preacher Russell talks about the journey that leads you to where God (or whatever you believe in) wants you to be. Here are some of the insightful things in this episode:

    • Find out why Russell feels that the struggles from his past have made it possible for his present.
    • Hear why Russell believes his journey is so important for what God ultimately has in store for him.
    • And find out why when he looks back on the most difficult and painful time in his life, he is grateful for the journey.

    Listen below to see why your journey is so important for where you end up.

    Transcript - https://marketingsecrets.com/blog/the-hand-that-you-don-t-see-that-s-guiding-you-on-your-journey

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    18 min
  • How To Find Your "BIG IDEA"

    Some thoughts I had after staring at a blinking cursor for three hours.

    On today's episode Russell talks about how to find your big idea or hook. Here are some of the awesome things to listen for in this episode:

    • Why it's hard for Russell to teach how to find the big idea.
    • Why you need to find the opposite of a pattern in order to find your big hook.
    • And why you should buy your Funnel Hacking Live tickets now if you haven't already.

    So listen here to find out how you can figure out your next big idea.

    Transcript - https://marketingsecrets.com/blog/how-to-find-your-big-idea

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    13 min
  • Returning And Reporting Back On Week One Of Our New Agency

    A quick recap of what we learned rolling out our first funnel inside our new mini agency.

    On this episode Russell talks about how the first week went with his new advertising agency that is dedicated to only Clickfunnels. Here are some of the cool things to listen for in today's episode:

    • How changing the Expert Secrets book funnel was able to bring the average cart value up by $8
    • How Russell's team was able to virtually be in the same room to communicate, even though everyone on the team is remote instead of being located in Boise.
    • And find out what the next step is in the funnel.

    So listen here to find out how the first week went for Russell's new Clickfunnels-dedicated advertising agency.

    Transcript - https://marketingsecrets.com/blog/returning-and-reporting-back-on-week-one-of-our-new-agency

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    9 min
  • How Front End Funnels Affect Churn On Your Back End Funnels

    During the simplification of our value ladder, we discovered some really cool stuff.

    On this episode Russell talks about how his company has spent the last few weeks focusing on the value ladder and what they changed. Here are some awesome things you will hear in this episode:

    • Find out what some of the analytics and churn rate are for some of Russell's current front end offers.
    • Find out where you should start on the value ladder if you are a beginner.
    • And Find out why you need to go to Funnel Hacking Live to get the real scoop on all of this stuff.

    So listen here to find out how your front end funnels can affect churn on the back end.

    Transcript - https://marketingsecrets.com/blog/how-front-end-funnels-affect-churn-on-your-back-end-funnels

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    11 min
  • With Great Power Comes Great Responsibility

    Don't forget your responsibility to your customers, it should keep you up at night...

    On today's episode Russell talks about the responsibility you have to your customers to make sure that what you are selling them is high quality. Here are a few insightful things in this episode:

    • Why thinking about your customers should keep you up at night.
    • And why it's so important to make sure what you are selling is high quality.

    Listen here to find out why with great power comes great responsibility.

    Transcript - https://marketingsecrets.com/blog/with-great-power-comes-great-responsibility

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    7 min
  • Is A Funnel Even Right For My Business?

    Here are five things to do to make sure that a funnel will even work for what it is you're trying to sell.

    On this episode Russell talks about putting the right people on your team to be able to best market your product or service. Here are some awesome things you will hear in this episode:

    • Find out why you should have your entire team take the disc profile test to find out where they best fit in.
    • And Why it's important to have the right people in the right positions for your business.

    So listen here to find out why it's so important to use the disc profile system to put team members in the right position for your business to grow and be successful.

    Transcript - https://marketingsecrets.com/blog/is-a-funnel-even-right-for-my-business

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    15 min
  • How To Fortify Against Your Weaknesses AND An Exciting Announcement!

    As you grow, your weaknesses will start to show, here is how to strengthen those holes as they are exposed.

    On today's episode Russell talks about setting a goal last year to pay off his house, and why it was so important to him. He also talks about fortifying his business to make sure it can't be destroyed by something stupid. Here are some of the cool things to look for in this episode:

    • Find out why paying off his house was such a big goal for Russell for years.
    • Hear some of the things that have kept him from reaching that goal in the past.
    • And find out why it is so important to find the holes in your business and strengthen the weaknesses to protect yourself from those looking to destroy you.

    So listen here to see how you can bump up your security at home and at your business.

    Transcript - https://marketingsecrets.com/blog/how-to-fortify-against-your-weaknesses-and-an-exciting-announcement

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    11 min

About Bootstrapped Secrets

From the publisher's feed

Welcome to Bootstrap Secrets — the next evolution of the show that started as Marketing In Your Car and grew to nearly 1,400 episodes documenting the journey of bootstrapping ClickFunnels from zero to a billion dollars in sales, without a dime of outside funding.

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