Bootstrapped Secrets

Day 2 at Funnel Hacking Live focused on how you're just one funnel away...

On today's episode Russell recaps day number two of Funnel Hacking Live, which contained amazing things about funnels like:

• Several different kinds of funnels such as, Free Plus Shipping Funnels, Documentary Funnels, Webinar Funnels, Relationships Funnels, etc.
• Russell goes into a little detail about his Funnel Audibles presentation, as well as a few other people's presentations.
• And Find out how much money Clickfunnels was able to donate to World Teacher Aide from all live funnels.

So listen here to find out about all the stuff you may have missed during day two of Funnel Hacking Live.

Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-2-of-4

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My own personal biggest take-aways from the first day of Funnel Hacking Live.

On today's episode Russell talks about the events and speakers from the first day of 2018 Funnel Hacking Live. Here are some of the coolest parts of day one:

• Seeing all the Two Comma Club winners, as well as the all the people who made 8 figures and their awesome awards.
• Finding out what Operation Underground Railroad is and how much money they were able to raise on their behalf.
• Being able to watch the documentary film about OUR, to inspire people to help.

So listen to this episode to be able to relive what happened the first day of Funnel Hacking Live, or be filled with regret if you missed it.

Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-1-of-4

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What to do when your baby flops.

On today's episode Russell talks about what one of his presentations for Funnel Hacking Live and why he is giving it. Here are a few of the awesome things to listen for in this episode:

• What was the inspiration behind Funnel Audibles.
• Why it's so important to split test your funnels to go from good funnels to great funnels.
• And what you can expect to hear during the Funnel Audibles presentation at Funnel Hacking Live.

So listen here to find out what Funnel Audibles is, and why it's going to be a great presentation.

Transcript - https://marketingsecrets.com/blog/funnel-audibles

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Do your homework, funnel hack everything, and Russell's new motivation.

On this episode Russell talks about listening to a podcast and finding out what company he now wants to compete against. Here are some of the awesome things you will hear on today's episode:

• Find out what company Russell discovered that he now gets to compete against.
• Find out what part of the company Russell wants to hack, because it's not actually funnels.
• And find out all the ways that you should be hacking other businesses so that you know the ins and out of the market you are in.

So listen here to hear what company Russell wants to compete with next, and how he will funnel hack them.

Transcript - https://marketingsecrets.com/blog/funnel-hack-everything-not-just-their-funnel

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Behind the scenes of what I'm currently doing to simplify and sexify my messages.

On this episode Russell talks about how much time he spends simplifying his presentations so that even his kids could understand his concepts. Here are some of the other things to listen for in this episode:

• Why it's so important to cut out the techno babble and complex concepts from your message.
• Why you need to make your message sexy or intriguing to the audience.
• And why its important for your audience that you spend an enormous amount of time learning a concept and then simplifying it for them.

So listen here to find out why Russell thinks its so important to simplify and sexify your message.

Transcript - https://marketingsecrets.com/blog/simplifying-and-sexifying-your-message

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How We Create Presentations That Are SUPER Sexy, That Get Attention And Make It Simple To Teach

On this episode Russell talks about all the work that goes into putting his presentations together for Funnel Hacking Live. Here are some of the awesome things you will hear in today's episode:

• Why Russell spends so much time on the headline and the framework of a presentation.
• Why it is so important to make sure the headline is sexy.
• And why if he has a framework put together, Russell can do a 90 minute presentation without even having slides.

So listen here to find out the process Russell goes through to create a headline and framework for a presentation.

Transcript - https://marketingsecrets.com/blog/hook-headline-framework

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The marketing strategy I would use if I was going to try to literally take over the world... or my city.

On this episode Russell rants about politicians in his area that use boring signs on the side of the road to campaign. He discusses in detail the ways he would market himself if he were to run for political office. Here are some of the awesome things you will here in this episode:

• Find out why Russell believes politicians are the worst marketers ever.
• Hear how Russell would plan to gain a larger audience and in turn more votes.
• And find out why if you're a politician you should take a copy of Expert Secrets, rip off the cover and use it to run your campaign marketing.

So listen here to find out why if Russell cared about politics and ran for political office, he would win.

Transcript - https://marketingsecrets.com/blog/if-i-was-running-for-president-or-any-political-office

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A breakdown behind the scenes of everything that went into the 3 million dollars in 90 minutes from Grant Cardone's 10X event.

On this episode Russell goes through a play by play of Grant Cardone's 10x event and how he was able to make 3 million dollars in just 90 minutes. He also answers 12 questions people have been asking since the event. Here are some of the awesome things you will hear on today's episode:

• What kinds of things Russell and his team did to prepare for the event so they would have the ability to sell to such a large crowd.
• How this offer differed from the offer he presented at last years 10x event.
• What Russell did to get in state before presenting onstage in front of almost 9,000 people.
• And find out the answers to the 12 questions everyone has been asking since the event took place.

So listen here to hear the amazing tale of how Russell was able to make $3 million dollars in just 90 minutes.

Transcript - https://marketingsecrets.com/blog/how-i-made-3-million-dollars-in-90-minutes

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A quick glimpse behind the scene of what's happening here on our biggest, most crazy, funnel to date.

On today's episode Russell talks about the new Project Mother Funnel that should be rolling out in the next 30-60 days. Here are some of the awesome things you will learn about it in this episode:

• What Project Mother Funnel is and what it's designed to do.
• How it will help decrease churn rate by weeding out the customers Russell doesn't want.
• And how it will help new customers stick.

So listen here to find out what you can expect when Project Mother Funnel is finally live.

Transcript - https://marketingsecrets.com/blog/project-mother-funnel

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The quickest way to get your team to help you win.

On this episode Russell talks about how to get over the initial pain when you start something new and create desire. Here are some of the awesome things to listen for on today's episode:

• Find out why starting a new business is similar to starting a new sport, because it doesn't get fun until you have a win.
• Hear the fun story of Russell's first win in wrestling, and how that is what made him decide that he was a wrestler.
• And find out why you need to start will small wins in order to work your way up to the big ones.

So listen here to find out why you need to be able to have a win, in order to create desire, in whatever it is you are doing.

Transcript - https://marketingsecrets.com/blog/how-to-get-yourself-and-others-past-the-initial-pain-so-you-can-get-to-desire-fast

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