Bootstrapped Secrets

After spending time with 100 entrepreneurs inside the Inner Circle over the last two weeks, this was my biggest take-away.

On this episode Russell talks about why there comes a point where money doesn't matter, as long as you're trying to grow your business for the right reasons. Here are some of the awesome things you will hear in today's episode:

• Why Russell stayed up until 3:00 am to buy whatever he wanted on eBay, but only managed to spend $650.
• Why when you scale your business just to make more money, it's for the wrong reason.
• And why when you finally start asking the right questions, the money will start to flow.

So listen here to find out why money doesn't buy happiness, but finding new ways to serve your customers will.

Transcript - https://marketingsecrets.com/blog/when-you-shift-to-this-question-everything-will-change

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Super cool thing I learned from Dan Sullivan at Genius K (The 100K Group) last night...

On this episode Russell talks about some things he learned at his 100k group. He explains the difference between the who and the how, and why he might start keeping a journal. Here are some of the interesting things you will hear in today's episode:

• What Dan Sullivan taught him about finding the who instead of figuring out the how.
• Why he is going to apply that to his own projects that he has been procrastinating on.
• And how Ethan Willis convinced him to start keeping a journal of how God touches his life.

So listen here to find out what kind of things Russell is learning in the 100k group.

Transcript - https://marketingsecrets.com/blog/the-who-not-the-how

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Last night as I was recording my new podcast, I realized why most of us get scared when we're about to publish something we really, really care about.

On this episode Russell explains why he suddenly has empathy for people who struggle to publish their message. Here are some of the interesting things he talks about in this episode:

• Why he re-recorded another podcast he's doing a few times, and was still afraid to push publish.
• Why in the decade he's been publishing podcasts, webinars, videos, etc... he has always preached to just do, but for the first time he actually has empathy for those who have a hard time doing that.
• And why he is still publishing that podcast, even though he is second guessing things he said, and why you should follow in his footsteps and publish too.

So listen here to find out why it took Russell more than a decade to feel empathy for people who struggle to publish their message.

Transcript - https://marketingsecrets.com/blog/what-to-do-when-you-re-scared-to-death-of-clicking-publish

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What's up everybody? This is Russell Brunson, I want to welcome you guys to a very special episode of the Marketing Secrets podcast. This is an episode that will not be on YouTube or anything. It's only going to be here in audio format for those who are listening in, and I'm excited for you guys to hear it.

Some of the back story, as you guys know, I am always excited about all this marketing stuff, I talk about it all the time, I get the chance to speak all over the world, but I say 99.9% of people who ask me to speak, just because of time, energy and money and all that kind of stuff, it's just not possible to do.

But recently, my father in law asked me if I would come speak at an event that he was putting on, and it was in Burley Idaho, which is a little small town about 2 ½ hours south of Boise, and obviously I can't, I can't justify it from a business standpoint, but for my father in law, that'd be awesome. Obviously, it would give me time to hang out with my wife. So my wife and I jumped in a car on Wednesday and we drove 2 ½ hours to Burley, I spoke at this event, and then 2 ½ hours back.

So it was a really fun time for us to spend together without any kids, and then had a chance to speak down there, and it was cool. But to preface it, it was a completely different audience than I've ever spoken to, ever. It was for the most part, government officials from all around Idaho. Those who are involved in economic development, how to grow the economies. So there were people from all over Idaho who came to this thing, there was probably 70 or so people.

As you guys know, I'm used to speaking to entrepreneurs who are trying to change the world, and here is like government officials who are, also have good intentions as well and trying to do some awesome stuff. But they're definitely an older demographic, they're not running their own companies, it was just different.

Anyway, I was really struggling, what should I teach on? What should my presentation be about? I didn't really know, and it took me a while to kind of figure out. Finally I realized that what I wanted to share with this audience was basically the stuff you guys are very familiar with, which is the Expert Secrets thing. I want to talk about building a mass movement, about influence and persuasion, storytelling and how they can use that in their own spirit of influence. How them, as government officials can build a movement to help people change. And then also how they can use it for their family. With your family, how do you create a movement with your family? How do you create a movement in different places?

SO it's not just a mass movement of your customers, like we talk a lot about in Expert Secrets, but also the internal movements inside your companies, and then your family, inside of governments, whatever spirits of influence you have.

So that's kind of what this presentation is, and I hooked up my iPhone and clicked record. So I kind of recorded, the audio I don't have any idea of how good or how bad it will be. But that's what it is.

So there's the context, when you hear the presentation, it was definitely a different audience, the energy level is way different. So if I sound weird , that's why. I was trying like crazy to get this older group of government officials to get as excited as I am about business, about economic growth and development. I also tried to show those guys they're crazy because they don't understand the right ways to run a political campaign and I kind of teased them about that, and a bunch of other fun stuff.

Hopefully it will help you guys if you're listening in on this. For those that know Expert Secrets, a lot of stuff will be kind of a review for you, but you'll have a chance to see it through a different lens, how this would work inside your family, how this works inside of a business and a bunch of other things like that. So hopefully it helps. I hope you guys love it. With that said, let's queue the intro music and let's start at the event there in Burley, Idaho.

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Despite three years of me sharing every secret, they did all the things that I already explained were wrong.

On this episode Russell talks about a competing software company that didn't follow the blueprint that Russell has already laid out and why that is so mind blowing for him. Here are some of the fun things you will hear in today's episode:

• Why Russell is reaping the benefits of a competing software company that is no longer willing to learn.
• Why it's so frustrating when friends of Russell want his help but refuse to read his books as a blueprint.
• And why you should never expect Russell to keep a secret.

So listen here to find out how if you pay attention you can easily follow the blueprint Russell has made and be successful with your business.

Transcript - https://marketingsecrets.com/blog/why-didn-t-they-funnel-hack-me-ha-ha-ha

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Something interesting I realized this weekend about how to reactivate people, get them to commit, and finally give them their big ah-ha.

On this episode Russell talks about planning a new 10x Secrets product, when he suddenly questioned why he continues to launch new products. He explains his motivation behind why he continues to do what he does. Here are some awesome things you will hear in this episode:

• Why getting so excited about a new idea made Russell suddenly question why he continues to put out new content.
• How spending money on training helps people re-commit to what they are trying to do.
• And why he loves reading which of his products gave people the aha that made them re-commit.

So listen here to find out why it's important for Russell to continue to put out content that will hopefully inspire different people.

Transcript - https://marketingsecrets.com/blog/why-i-throw-out-so-many-hooks

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How to create the right hook that'll make it so that selling becomes almost super easy.

On this episode Russell gives a condensed version of a training he did for Two Comma Club X, where he teaches about the hook, story and offer. Here are some of the things you will hear on today's episode:

• Why it's so important to have a hook that grabs people's attention.
• What he used as the hook for his recently launched Book of Mormon Challenge Podcast.
• A few other examples of hooks people used to sell their own products, and why they were so effective.

So listen here to get a quick idea of what you need to know about having a great hook and story to be able to really sell what you're offering.

Transcript - https://marketingsecrets.com/blog/the-hook-the-story-and-the-offer

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If you think that this stuff doesn't work for eCommerce, network marketing, local businesses, non profits, and your business... think again. Let me show you how this process works for all businesses.

On today's episode Russell talks about why and how you can use Expert Secrets to 10x or 100x ANY business. Here's some of the awesomeness you will hear in this episode:

• Why you need to stop thinking, "This won't work for my business." and start thinking, "How can I make this work for my business?" instead.
• Hear Russell come up with some offers on the fly on something as ordinary as a coffee mug.
• And find out why it took Russell launching Clickfunnels six times before it finally blew up.

So listen here to find out why you can use Expert Secrets to grow and scale any business.

Transcript - https://marketingsecrets.com/blog/russell-s-rant-how-can-this-work-for-my-business

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Today's topic was "how to change the world"!

On this episode Russell recaps the fourth and final day of Funnel Hacking Live. Here are some of the awesome things that happened on day four:

• Brian Bowman speaks about acting with a sense of urgency.
• What happened that caused Russell to realize that next year there will have to be security at the event.
• How Myron was able to close even more people into Two Comma Club X
• And how Garret White and Tony Robins rounded out the day.

So listen here to find out all the awesome details that happened during the final day of Funnel Hacking Live 2018.

Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-4-of-4

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Today we laid out the path and the process to become a member of the two comma club.

On today's episode Russell recaps day 3 of Funnel Hacking Live, which had a theme of the Two Comma Club. Here are some of the awesome things that happened day 3:

• Find out how many people received Two Comma Club awards, and the new Two Comma Club X awards.
• Find out what kind of coaching program Two Comma Club X is, how much it costs, and what the goal of it is.
• And find out how Russell chooses who speaks at Funnel Hacking Live every year.

So listen here to hear a quick recap of all the awesome stuff that happened on day 3 of Funnel Hacking Live.

Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-3-of-4

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