Bootstrapped Secrets

How to set your moral and your legal boundaries and then break the rules in the middle.

On today's episode Russell talks about being a rule breaker while still being able to keep himself out of jail and out of hell. Here are some of the fun things he shares in today's episode:

• Why Russell considers himself to be a rule breaker even though he follows a strict moral compass, as well as a legal one.
• How some entrepreneurs can go too far with rule breaking if they don't have a moral compass to begin with.
• And how Russell can justify the rules he does break without going against his own morals as well as the confines of the legal system.

So listen here to find out what kind of rules Russell believes are meant to be broken, and what kind aren't.

Transcript - https://marketingsecrets.com/blog/keeping-yourself-out-of-jail-and-out-of-hell

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I did some rare Q&A for a group talking about business and how it relates to God that I thought was unique and I wanted to share with you.

On today's episode Russell talks to the Duck Dynasty audience about faith and business. Here are some of the questions he answers in this Q&A:

• How Russell prioritizes his with with his faith?
• Did he ever lose faith when business wasn't performing well?
• And does he feel he faces more temptation with higher levels of success?

So find out the answers to these and many more questions on this special faith based episode of Marketing Secrets.

Transcript - https://marketingsecrets.com/blog/q-a-do-god-and-business-go-together

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The interesting truth behind what happens when you shift from being a generalist to a specialist.

On this episode Russell talks about how he struggled to grow his business until he was able to specialize on a particular piece of it. He also gives examples of other people he knows who have been able to do the same thing. Here are some of the other awesome things to look forward to in this episode:

• Find out why being a "jack of all trades" isn't good for growing your business.
• Why being the funnel guy has helped Russell become even more successful.
• Find out how you can become a specialist in a tiny piece of your market and why that will 10x your business.

So listen here to see why it's good to be a specialist.

Transcript - https://marketingsecrets.com/blog/10x-your-income-when-you-become-a-specialist

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Anne Frank house... Operation Underground Railroad... and what YOU can do NOW to help save children from slavery. This IS our problem, we can help.

On today's episode Russell talks about going to a Tony Robbins event in Amsterdam and being able to speak there. He also speaks about the emotional reaction he had while visiting the Anne Frank house and how it relates to another project he is currently involved in. Here are some of the insightful things you will hear in this episode:

• What Russell's real motivation was when he said he would speak at Tony Robbins Business Mastery event.
• Why visiting the Anne Frank house had such an emotional impact on Russell.
• And how you can save someone in similar circumstances to Anne Frank in the present day.

So listen here to find out how sharing the message of Operation Underground Railroad, you can help save a life.

Transcript - https://marketingsecrets.com/blog/i-just-spoke-at-tony-robbins-event-the-unusual-insight-i-wasn-t-expecting

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If there is anything virtuous, lovely, of good report, or praiseworthy, we seek after these things.

On today's episode Russell talks about the teachability index, and why most adults no longer have it after completing school. Here are some of the other awesome things in this episode:

• Why adults are so unteachable as compared to children.
• How Russell was able to open his mind and become teachable at a Tony Robbins event.
• And why having a high teachability index will improve our chances for success in business.

So listen here to find out how Russell regained his teachability and has been so successful.

Transcript - https://marketingsecrets.com/blog/the-1-destructive-behavior-that-you-have-that-s-killing-your-success

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Creating an offer is the secret behind getting anything you want... including prisoners of war.

On today's episode, Russell talks about how Harry Reichenbach helped end World War I with an offer that German soldiers couldn't refuse. Here are some of the awesome and surprising things to look for in this episode:

• What was in Reichenbach's offer that gave him the ability to convince German soldiers that it would be better to be prisoners of war than to continue fighting.
• How everything in life is pretty much about selling someone an irresistible offer.
• And how Russell could easily convince you to purchase an iPhone from him for double the cost of every other iPhone being sold.

So listen here to find out how hook, story and offer can convince someone to marry you, go to the movies with you, or even end a war.

Transcript - https://marketingsecrets.com/blog/the-offer-that-helped-end-world-war-1-hint-it-included-toilet-paper

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Hint: It starts with you, but if it ends with you, you'll never have the impact that you actually want.

On today's episode Russell talks about a webinar in which Kaelin Poulin will sell Clickfunnels rather than Russell. He then goes into detail of how the attractive character of Clickfunnels is evolving. Here are some of the interesting things happening in today's episode:

• Find out why some critics of Russell were correct when they said you can't sell a business based on an attractive character.
• Hear how Russell is getting passed the attractive character issue by helping it to evolve 3 levels deep.
• And find out why Kaelin Poulin is the perfect person to pitch Clickfunnels, besides Russell.

So listen below to find out how Clickfunnels is evolving it's attractive character.

Transcript - https://marketingsecrets.com/blog/the-secret-behind-the-three-phases-of-the-attractive-character

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Update on my "Entrepreneur of the Year" award, as well as a side of marketing that we never get a chance to talk about.

On this episode Russell talks about serving your customers at the highest level when times are good, so they will continue to be your customers when times are down. Here are some of the other cool things you'll hear in today's episode:

• Find out if Russell won "Entrepreneur of the Year".
• Hear why Russell thinks being an entrepreneur is so similar to being a wrestler.
• And find out why it's so important to serve your customers at a high level when times are good for you.

So listen here to see why you should always be serving at the highest level possible, despite if times are good or bad.

Transcript - https://marketingsecrets.com/blog/the-invisible-marketing-technique-that-ll-keep-you-profitable-when-times-are-down

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If you want to see the impact that 'plata o plomo' had on one of our funnel hackers, listen to this episode.

On this episode Russell talks about setting lead or gold, or plata o plomo deadlines in order to be able to achieve your ultimate goals. Here are some of the awesome things you can look forward to hearing on today's episode:

• Get an update on one of Russell's friends that was previously discussed on the podcast.
• Find out how Russell's friend was able to give himself a plata o plomo situation in order to find some success.
• And hear why Russell still sets lead or gold deadlines for himself, and why they could work for you in your business as well.

So listen here to find out what plata o plomo means, and why it's so effective in helping people achieve their goals.

Transcript - https://marketingsecrets.com/blog/my-new-favorite-plata-o-plomo-story

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Stop worrying about those people who aren't willing to vote with their credit card.

On this episode Russell talks about why you shouldn't care what people think when they don't vote with their credit cards. Here are some of the insightful things to listen for on today's episode:

• Why you shouldn't listen to trolls that comment mean things on your Facebook ads.
• Who's opinion you should be listening to when it comes to how you sell your product.
• And what voting with your credit card even means.

So listen here to find out why you should only be concerned with your customer's opinions of you.

Transcript - https://marketingsecrets.com/blog/who-gets-to-vote-in-the-election-about-you

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