Bootstrapped Secrets

If you master this, your army will be amazing.

On today's episode Russell talks about a friend of his that passed away over the weekend and the legacy that he leaves behind. Here are some of the inspiring things in this episode:

• How the death of a friend inspired Russell to think about his own legacy.
• What it means to become a hero maker.
• Why Russell hopes to leave the same kind of legacy behind that Mark Hoverson has left.

So listen here to find out why it's important to lift others up and create an army of heroes.

Transcript - https://marketingsecrets.com/blog/become-a-hero-maker

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One of the biggest things you need to understand if you're actually going to have success.

On today's episode Russell explains why you shouldn't stress about not being a millionaire after only working at it for a few months. Here are some of the other insightful things you will hear in this episode:

• Why some people have success faster, but why that doesn't mean you're doing something wrong.
• Why you should cut yourself some slack when you haven't become a millionaire in a short period of time.
• And why Russell remembers the journey of when things were hard as "Good old days."

So listen here to find out why enjoying the journey of entrepreneurship is the best part.

Transcript - https://marketingsecrets.com/blog/cut-yourself-some-slack-so-you-can-actually-launch-your-funnel

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This may seem kind of backwards, but if you're struggling, you may have one of these problems.

On today's episode Russell talks about what the number one reason is why people aren't buying your products, and how you can change it. Here are some of the awesome things to listen for in this episode:

• How Russell knows from experience why not paying for other people's products makes it hard for you to be successful with your own products.
• Hear some examples of Russell and others who have struggled because they weren't willing to spend the money that they expected other people to spend on them.
• And why until you start paying for the things you were getting for free, the universe or karma won't allow you to have the success you're hoping for.

So listen here if you want to find out why you need to be willing to spend money to make money.

Transcript - https://marketingsecrets.com/blog/the-1-reason-why-people-aren-t-buying-your-stuff-is

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A super short podcast episode that will literally change your life forever.

On today’s episode Russell talks about a book that inspired him to change his environment. Here are some of the things he has changed to help him achieve what he wants.

• How Russell plans to get family scripture reading done, and what he changed to do it.
• What he changed to get his personal scripture studying done.
• And how he plans to change the environment at work to make it more conducive to the things he wants to achieve.

So listen here to find out how changing your environment could change your life.

---Transcript---

Good Morning everybody, this is Russell Brunson, I’ve got a rushed, but very important Marketing Secrets podcast.

Hey everyone, I’m running a little bit behind today, But I wanted to share something in my 3 minute drive to the office because I thought it was very, very important. Recently I read a book by my friend, Ben Hardy, called Willpower Doesn’t Work and it was a fascinating book and you should all read it. In fact, you should stop everything you’re doing right now and go read it.

But anyway, one of the core things was no matter how much willpower you try to have, it doesn’t actually affect the end result. He was talking about how he went into his Masters Degree originally to learn and study willpower, and he realized after studying it, willpower doesn’t actually cause the change we want. And he said that the only thing that actually causes the change we want, is changing our environment. There, I summed up the book for you. There’s other amazing stuff in it, so you should go back and read it anyway.

But that was kind of it, you’ve got to change your environment. So I’ve been thinking about that a lot, as we were in Kenya and flying home, and the last couple of days getting prepped for this week. And I thought, you know what, there’s some major things I want to do with my life, therefore I must radically shift my environment.

So last night, let me tell what I did. Number one, one of the things I’ve been trying to do is read scriptures with my kids every day, and it’s really, really hard. So my wife and I went out and we bought seven brand new Books of Mormon, we got labels with the kids name on each and every one of them, and around our big table in the middle of our front room, we put them out there, along with our reading charts, and now it’s front and center. So it’s like as soon as you get done eating, the first thing you see is all of those, and we’re going to go directly there and read. We changed our environment.

Number two, I wanted to read my own scriptures better, so I noticed why do I not read them very well? And it’s like, I don’t have a spot to read, and I like having ten books laid out, and like cross referencing and highlighting and all sorts of stuff, and I didn’t have a place to do that, so I changed my environment, my office, I re-shifted the whole set up, cleared off the desk and made the desk my dedicated study spot, I got all the books out that I wanted to be able to study as I’m reading through the Book of Mormon and had them all out there. Had my highlighters, my pencils, my things to underline, everything in one spot, and this morning I woke up at 5am and I actually studied and it was insanely cool. And I loved it, it was awesome.

Then you may notice that I struggle with my weight from time to time. I go up, I go down, I go up, I go down. I’m usually on a 10-15 pound fluctuation from week to week, so you never know which Russell you’re going to get. Every Facebook Live is different. And I was like I need to control this. I need to change my environment. So I went through my house and threw out all the good stuff that I like to eat that’s not good for me, I then hired a trainer and he was at my house this morning at 6am, actually he was there at 5am working out Dave, because Dave is doing the same process. And at 6am I was there working out with him and it was amazing.

So at the office today I’m going and shifting my environment around, I’m going to be raising my standing desk, so it’s always standing, I’m going to be bringing in my treadmill desk. I’m shifting my environment everywhere to try to get the thing that I actually want in life, not the thing, the things.

So for you, what I recommend doing, number one, go read Ben’s book. Number two, start looking, because willpower is not going to get you there, as we now know. It’s the environment. Start looking around yourself and the environment that you’re in and see if it’s conducive to give you the goal you actually want. If not, then shift your environment radically. That’s what I’m doing right now, it’s a ton of fun. And I’m going to keep doing that for the next week or so until everything is flawless. It never gets flawless, but that’s kind of the goal and the game plan.

So alright, there you go. 3:17, I am not late for a meeting, so I gotta bounce. Appreciate you guys all, change your environment, change your life and I’ll talk to you soon. Bye everybody.

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Why this should be exciting for you as an entrepreneur inside of this game.

On today's episode, Russell talks about Gary Vaynerchuk getting a shoe deal and what that means for all entrepreneurs. Here are some of the awesome things you will hear in this episode:

• How Gary Vaynerchuk getting a shoe deal could mean good things for all other entrepreneurs.
• Why Russell believes entrepreneurs should be role models for kids.
• And how supporting Gary by getting his shoes, is actually doing something for all entrepreneurs.

So listen below to find out why in the world Gary Vaynerchuk got a shoe deal, and more importantly why we should support it.

Transcript - https://marketingsecrets.com/blog/an-entrepreneur-got-a-shoe-deal

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The real secret to winning this game is SO simple, most of you are missing it.

On this episode Russell talks about receiving a card in the mail asking to be on a podcast, and why that offer wasn't irresistible enough. Here are some of the other things he talks about on today's episode:

• What was missing from the card asking Russell to be on a podcast, making him throw it away.
• Why you should always look at what is in it for your customer, or date or whatever, in order to make what you're proposing impossible to refuse.
• And how you make something you create more valuable than someone's time or money, so they will trade you for it.

So listen here to find out why a card sent in the mail wasn't irresistible enough, and how that person could have made it impossible for Russell to turn down.

Transcript - https://marketingsecrets.com/blog/the-secret-to-getting-anybody-to-do-anything-you-want

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Despite the fact that others are saying that videos are dead, I want to show you what we're doing now that's actually working better.

On today's episode Russell talks about how Chrome stopped allowing auto play videos and how that has lead to the rebirth of the squeeze page. Here are some of the awesome things you will get to hear on this episode:

• Why it's so important to re-focus on the squeeze page to bring people in, when you can no longer rely on auto play videos.
• How Russell used a couple of squeeze pages to 2x his listeners of the Marketing Secrets podcast.
• And where you need to put hooks in order to get people progressing through your sequences.

So listen here to find out why Russell believes that the rebirth of the squeeze page has begun.

Transcript - https://marketingsecrets.com/blog/the-rebirth-of-the-squeeze-and-the-refocus-on-the-hook

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How this external mission can actually transform your business forever.

On today's episode Russell talks to us all the way from Kenya about the importance of doing good in the world after you have made a lot of money. Here are some of the awesome things you will hear in this episode:

• How Russell has been able to help the less fortunate by being successful in business.
• Why after this trip he will be focusing more on his new mantra, to liberate and educate.
• And why helping serve people who don't necessarily do anything for you can actually help motivate you to become more successful.

So listen here to find out how Russell plans to continue to liberate and educate children and why he's going to start focusing on that aspect even more.

Transcript - https://marketingsecrets.com/blog/liberate-and-educate

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How each funnel you create can leave a legacy that will live beyond yourself...

On this episode Russell does a Facebook live where he talks about the recent launch of the OUR funnel. He gives an update on how it's doing so far and then talks about the seasons of success, and what you might experience. here are some of the awesome things you will hear in this episode:

• Why after you make money and have an impact, leaving a legacy should be your next goal.
• How having a legacy can help with depression.
• And find out how the ripple effect can mean that you helped save more children's lives by sharing OUR's message.

So listen here to find out how you can help save children's lives, and how you too can leave a legacy that will live beyond you.

Transcript - https://marketingsecrets.com/blog/funnels-and-your-legacy

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It's finally live! Here is a behind the scenes look of some cool things we did and why we did them.

On today's episode Russell talks about two big projects that are finally both going to be live, the OUR documentary and Project Mother Funnel. Here are some of the awesome things you will hear in this episode:

• How you can share the Operation Underground Railroad documentary and help save children's lives by doing so.
• What differences Project Mother Funnel has made inside Clickfunnels and how that is helping with conversion and churn rates.
• And what changes are still to come as Russell's team continues to make tweaks and polish up Project Mother Funnel.

So listen here to find out how you can help change the lives of children who are in desperate need, and find out how project mother funnel could change the way people use Clickfunnels.

Transcript - https://marketingsecrets.com/blog/launched-project-mother-funnel

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