Bootstrapped Secrets

Today we have part 2 of 3 where Russell speaks at Dream 100 Con about traffic and how to build your list. Here are some of the things you will hear in part 2:

• Find out the difference between hot, warm and cold traffic, and why you need to change how you get your word out to them.
• Why you need to build out your dream 100 list by knowing who everyone else is in your market and what they are doing at all times.
• And find out how phones are like TVs in 1965 and how you can use that to your advantage.

So listen here to part 2 of 3 of Russell's super informative presentation at Dream 100 Con.

Transcript - https://marketingsecrets.com/blog/the-dream-100-part-2-of-3

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's very special 3 episode series Russell speaks at Dream 100 Con about traffic and how to build your list. Here are some of the awesome things in this portion:

• Find out how Russell got started building his list, and what he learned about spam free emailing.
• Hear why everyone around him made half a million dollars a month with Adsense while he was still just building his list.
• And find out how Russell figures out and narrows down who is dream client is with a simple diagram.

So listen here to part 1 or 3 of Russell's super informative presentation at Dream 100 Con.

Transcript - https://marketingsecrets.com/blog/the-dream-100-part-1-of-3

Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you rather be like Conor McGregor or Kyle Snyder?...

On today's episode Russell talks about using your platform in a positive or negative way. He touches on two recent examples, and how they were different. Listen here to find out the differences:

• How a recent televised fighting match went and why Russell thinks the two men involved used their platforms in the wrong way.
• How Kyle Snider was able to be in a similar situation at the recent Wrestling World Tournament, but used his platform for good.
• And why it's important to always use your platform in a positive way, and be a good role model for others.

So listen below to find out how Russell plans to always use his platform as a way to inspire others.

Transcript - https://marketingsecrets.com/blog/how-are-you-using-your-platform

Learn more about your ad choices. Visit megaphone.fm/adchoices

I don't want to spoil the surprise, but at the end of this I drop a bomb that'll change how you run ads forever.

On this episode Russell talks about his experiences with Flip Hacking Live, his startup interview at the Dry Bar Comedy Club and why it's important to get b-roll footage. Here are some of the awesome things he talks about in this episode:

• What kind of mistakes he made at Justin and Tara Williams event, and what he would do differently.
• Why if Russell could start over, he would be a specialist rather than a generalist.
• And why it's so important to have tons of b-roll footage when you are ready to launch your product.

So listen here to find out how Russell gets tons of b-roll footage, and why, in some ways, it's better to be a specialist.

Transcript - https://marketingsecrets.com/blog/the-little-known-secret-ingredient-to-increase-conversions-and-create-your-ads

Learn more about your ad choices. Visit megaphone.fm/adchoices

Somedays it makes you question why you're still staying up late at night and waking up early to serve the audience that you love.

On today's episode Russell talks about the mystery of why he continues to work so hard, even though the company would continue to thrive if he didn't. Here are some of the amazing things he goes over on this episode:

• What Russell thinks the answer is to a question his wife asked about why he continues to get stressed out and work extra hard, despite the company continuing to be successful.
• Why Russell hates significance, but still needs it.
• And what are the two things that Russell sees as his legacy.

So listen here to find out why Russell continues to work hard and go the extra mile for a company that would continue to grow and be successful even if he stopped working so hard.

Transcript - https://marketingsecrets.com/blog/why-don-t-i-just-stop

Learn more about your ad choices. Visit megaphone.fm/adchoices

The secret trick I use to help my kids handle an entire day at school.

On today's episode Russell talks about listening to music on the way to school to get his kids excited about the day. Here are some of the amazing things in this episode:

• Find out why listening to music on the way to school helps get Russell's kids excited about school, so they won't be miserable like he was when he was a kid.
• And why listening to a specific kind of music is the best and fastest way to get into the state you need to be in.

So listen here to find out what music Russell listens to with his kids to get their energy levels high enough to make it through an entire school day.

Transcript - https://marketingsecrets.com/blog/how-to-use-music-to-instantly-change-your-state

Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want an unfair advantage over all your competitors, use this...

On today's episode Russell talks about what a "Kinda Like Bridge" is and how you can use them in presentations to help people understand a concept. Here are some of the other awesome things in this episode:

• Find out Russell's process of testing out new material before taking it to a large audience, like the 10x event.
• Hear an example of a kinda like bridge, and how Russell could use it.
• And find out how you can also use a kinda like bridge to encourage excitement during a presentation.

So listen here to find out what a kinda like bridge is and how you can use it in a presentation.

Transcript - https://marketingsecrets.com/blog/how-to-use-kinda-like-bridges-with-your-hook

Learn more about your ad choices. Visit megaphone.fm/adchoices

During your troubles you've got two options, run away or lean in.

On this episode Russell talks about something his friend and former employee Steven Larsen said to him in passing, but had a big impact on him. Here are some of the awesome things to look forward to in this episode.

• What Steven meant when he told his sister to lean in, instead of giving up.
• What would be different in Russell's life if he hadn't chosen to lean in at different times.
• Why you should always lean in when times get hard instead of walking away.

So listen here to find out what would be different in Russell's life if he had walked away instead of leaning in.

Transcript - https://marketingsecrets.com/blog/lean-in

Learn more about your ad choices. Visit megaphone.fm/adchoices

After SalesForce, the Pruvit jet, and Grant Cardone's plane; I'm seeing things a little differently now...

On today's episode Russell talks about his whirlwind experience after the Dream Force event in San Francisco and how that helped with his vision to get to a billion dollars. Here are some of the awesome things in this episode:

• Find out how Russell got to be in two different private jets and why he was in 6 different cities in a matter of days.
• Why seeing his peers businesses doing well, gave Russell the motivation he needed to believe he could get to a billion dollars a year in sales.
• And why spending time with people who are where you want to be can help you get there.

So listen here to find out what Russell learned while 50,000 feet in the air. And find out how to get your tickets to Funnel Hacking Live so you can be motivated and find the belief to achieve your business dreams.

Transcript - https://marketingsecrets.com/blog/my-big-take-aways-from-50-000-feet-in-the-air

Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scenes at SalesForce's DreamForce event in San Francisco.

On this episode Russell talks about being in San Francisco for the Sales Force event and what he has learned. Here are some of the insightful things on this episode:

• How going to the Sales Force event was similar to seeing the state championship when Russell was in 8th grade.
• How Sales Force showed Russell why it was necessary to build an ecosystem to solidify your place as category king.
• Why Russell believes Clickfunnels could be as successful as Sales Force only faster.

So listen here to find out what kind of things Russell is learning at Sales Force, and how those things could help you in your own business.

Transcript - https://marketingsecrets.com/blog/the-13-billion-dollar-secret-i-learned-at-salesforce-today

Learn more about your ad choices. Visit megaphone.fm/adchoices