Bootstrapped Secrets

The difference between being successful for a little bit and being successful for a long time.

On this episode Russell talks about why he has continued to stay coach-able despite his success. Here are a few of the awesome things in this episode:

• Why it's so important to stay coach-able throughout your career.
• And how Russell was able to be coached by someone who technically pays him to be his coach.

So listen here to find out who coached Russell, and why he loved it so much.

Transcript - https://marketingsecrets.com/blog/stay-coach-able

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The fastest way to knock off 12-18 months of your company's growth in less than 7 days.

On today's episode Russell talks about having Brandon and Kaelin Poulin trade consulting with him, and how that turned into a CEO swap. Here are some of the amazing things to look forward to in this episode:

• Find out why swapping consulting turned into swapping CEO's and how it's beneficial for both companies.
• Find out why a CEO swap could actually work for your business as well.
• And hear how the CEO swap made it possible to quickly implement things that would have taken months to implement without it.

So listen here to find out how a CEO swap could be beneficial for your business.

Transcript - https://marketingsecrets.com/blog/the-ceo-swap

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The three essential personality types to launch any new startup.

On this episode Russell talks about the three personality types you have to have for a startup company, and who each of them were with Clickfunnels. Here's some fun stuff from today's episode:

• What it means to have a hipster, a hacker, and a hustler in a company and what jobs they do.
• Why not having each of those things will result in it being harder to start your business.
• And find out why the founders in a startup are usually their own target audience.

So listen here to find out if you're a hipster, hacker, or hustler, and which piece you're missing while trying to get your business off the ground.

Transcript - https://marketingsecrets.com/blog/the-hipster-the-hacker-and-the-hustler

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A really cool principle that I'm revisiting as I'm going into a consulting swap day.

On this episode Russell talks about why he can't relate to people with information overload. Here are some of the amazing things you will hear in today's episode:

• How Brandon Poulin helped Russell see what he's been doing all along, by saying something profound.
• How Russell is able to separate context and content to only use things that apply at that moment, and shelve everything else.
• And why it's important to know what context you need in your content in order to avoid information overload.

So listen here to find out what strategy Russell uses to be able to retain all information, but only use the stuff within the correct context of what he's doing.

Transcript - https://marketingsecrets.com/blog/fitting-the-content-into-your-context

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A cool lesson I learned from the author of "Girl, Wash Your Face"

On today's episode Russell talks about meeting Dave Hollis and learning about who his wife is. He shares a story about how she wasn't an overnight success, but how she kept showing up. Here are some inspiring things on today's episode:

• How and where Russell met Dave Hollis and how it started him geeking out on everything Rachel Hollis is doing.
• Why Rachel Hollis found success, and why it's so important to keep showing up.

So listen here to find out who Rachel Hollis is and how she is inspiring Russell, his wife, Collette, and woman everywhere.

Transcript - https://marketingsecrets.com/blog/keep-showing-up

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One of our highest performing funnels to date, find out what we did and why.

Today's episode Russell talks about how the new 30 Days funnel was born and the process he and his team went through to get it up and running in such a short amount of time. Here are some of the amazing things you will get to hear in this episode:

• The history of why Russell reading a 30 day challenge 15 years ago and why he thought of it again.
• How this concept got going and what steps and people were behind the process.
• And how you can get involved in Russell's 30 Day challenge.

So listen here to find out why this 30 day challenge has already been one of Clickfunnels most profitable funnels.

Transcript - https://marketingsecrets.com/blog/the-secrets-behind-the-30days-com-funnel

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A private voxer message I sent to my partners, talking about the next phase for me personally inside of the company.

On this episode Russell shares a Voxer conversation he had with his partners and later his team on why he's reached the next phase in his journey to become a coach instead of an all-star. Here are the awesome things you will get to hear on today's episode:

• Why Russell feels like his career has reached a point where he doesn't know what his next goal should be.
• How going to a retreat with self-help guru's helped him figure out where his focus should be.
• And why being a coach instead of an all-star could be the way to grow his company from 100 million dollars a year to a billion dollars a year.

So listen here to find out why Russell's next step is coaching his team so they can take the championship.

Transcript - https://marketingsecrets.com/blog/the-transition-from-all-star-to-coach

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A cool lesson I learned after a day of fly fishing, and a really cool story by the campfire.

On this episode Russell talks about being on a retreat and learning to fly fish. He relates it to testing out new material and seeing what hooks people. Here are some of the cool things in today's episode:

• How trying to catch fish is similar to a comedian testing out new jokes, or an entrepreneur testing out new material.
• Why throwing out hook after hook after hook will help you figure out which one hits.
• And why it takes Russell a year to write one of his book, and how he tests out the material that will be in the book.

So listen here to find out how if you set hooks and watch and learn from what the fish are doing, you can become a better fisherman, and a better marketer.

Transcript - https://marketingsecrets.com/blog/hooks-and-testing-your-material

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But everything changed for me when I discovered ONE thing during my business journey. Listen to how I handled and overcame feeling like I was in "The Loneliest Job In The World".

On today's episode Russell talks about why being an entrepreneur is the loneliest job in the world. Here are some of the awesome things you will hear in this episode:

• Why it's hard to find support and others like you when you first get into the business of being an entrepreneur.
• Why going to events made it easier for Russell to connect with others like him, and to help him find vendors to do the things he couldn't.
• And why it's so important to go to Funnel Hacking Live, especially when you are first getting started, and why it's one of the best events in marketing ever.

So listen here to find out why you need to attend events, and how you can get your tickets to Funnel Hacking Live.

Transcript - https://marketingsecrets.com/blog/the-loneliest-job-in-the-world

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How Alex Becker got me to think he's literally the coolest person on earth by just being a cool person.

On today's episode Russell talks about the difference between trying to build a relationship with someone the wrong way and the right way. Here is some of the awesome stuff you will hear on today's episode:

• What has happened to Russell 3 times now while trying to buy domains.
• Why extorting money from someone is guaranteed to backfire when trying to build a relationship.
• And hear an example of how you can actually build a good relationship with Russell, and you could both benefit.

So listen here to find out why extorting money from someone is never a good way to build a relationship.

Transcript - https://marketingsecrets.com/blog/why-blackmailing-your-dream-partners-is-a-bad-strategy

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