Bootstrapped Secrets

In this episode of The Russell Brunson Show, I host a live Q&A with the One Funnel Away and Prime Mover communities, and we dive deep into some of the biggest marketing challenges entrepreneurs face. People brought me real, in-the-trenches questions about how to get more traffic to their webinars, what to do when a replay isn’t converting, and how to start scaling high-ticket offers without blowing up their ad spend.

I walk through how I approach new offers inside ClickFunnels, why starting small is often the smartest play, and how to quickly create proof and momentum before trying to scale. I also share how to think about sales processes for different price points and when it makes sense to shift from an automated webinar to a sales call for maximum conversions.

Key Highlights:

◼️Why most webinar replays fail and the simple process change that makes people actually watch and buy

◼️How to launch a new offer without paid ads using the Dream 100 and podcast outreach strategy

◼️When to sell directly on a webinar versus when to push leads to a sales call for higher price points

◼️The fastest way to build proof and testimonials for a brand-new program or course

◼️Why positioning yourself as a niche expert beats being a generalist if you want easier sales and higher conversions

The conversations in this Q&A are packed with practical takeaways you can apply immediately. Whether you’re in the early stages of building a funnel or trying to scale to the next level, the answers here show how to create traction without relying on luck or huge budgets. If you focus on proof first, build momentum one step at a time, and use your Dream 100 to get in front of the right people, you’ll set yourself up for the kind of growth that lasts.

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of The Russell Brunson Show, I share one of the coolest pieces in my collection, an original 1925 signed set of The Book of Life by Robert Collier, and the magalogue (Magazine + Catalogue) ad that sold it. Robert Collier wasn’t just an incredible author in the personal development world; he was also one of the best direct response advertisers of all time, selling more than $200 million worth of books through the mail in the 1920’s!  That’s INSANE!

I break down the ad that sold this book set and why the same framework still works today. From the way he used visualization and storytelling (think Aladdin’s lamp and your own personal genie) to the powerful risk reversal and trial offer, this magalogue is a masterclass in how to sell with words.

Key Highlights:

◼️How Collier’s ad opened with a powerful hook and visualization to grab attention immediately

◼️The way he layered storytelling, case studies, and benefits before ever introducing the product

◼️How he transitioned into the offer and made the book set feel like a “genie in a lamp” that could fulfill the reader’s deepest desires

◼️The risk reversal structure that made the offer irresistible (free trial, easy return, and low payments)

◼️Why the same hook–story–offer framework Collier used in print still applies to funnels, webinars, and sales letters today

When you study ads like this, you see how much thought great marketers used to put into their offers. Collier couldn’t just throw up a page and run Facebook ads… He had to make the message and the offer so good people would literally mail back a postcard with their own money.

Get Russell's book notes here: ⁠⁠⁠⁠http://russellbrunson.com/notes⁠

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

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In this episode of The Russell Brunson Show, I sit down with Sam Parr, founder of The Hustle, My First Million, and Hampton, to break down how he built and sold one of the biggest email-based media companies in the country.

Sam shares how he grew The Hustle by writing viral blog posts on Reddit and converting that traffic into email subscribers, why he focused on building reach through a newsletter when everyone else was chasing social media, and the simple revenue model that made the company so profitable before selling to HubSpot. We also dig into how he’s now building Hampton, a thriving community for entrepreneurs at scale.

Key Highlights:

◼️ How Sam used viral blog posts on Reddit to drive traffic and convert readers into email newsletter subscribers

◼️ The monetization model that turned The Hustle into a multi-million-dollar company through sponsorships and ads

◼️ Why he bet on building reach through an email newsletter instead of chasing short-lived social media attention

◼️ How Hampton creates curated peer groups and why operational excellence is critical to running communities at scale

◼️ The pitfalls of chasing outside funding too early and how Sam thinks about businesses that compound over decades

Sam’s story shows that you don’t need complicated models or venture capital to build something big… You need a great product, a smart distribution channel, and the discipline to keep it simple. If you’re interested in building an audience, a newsletter, or a community-driven business, this episode is exactly what you’ve been searching for!

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◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

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In this episode of The Russell Brunson Show, I dive into a rare book I picked up for $75 called The Subconscious Mind in Business by Robert Updegraff… The same author as Obvious Adams. It instantly became one of my favorites. The book hit me at the perfect time… Right after I tore both my biceps and literally couldn’t work. Turns out, not working may have been the key.

I unpack how this book reframed the way I structure my workdays, why creative breakthroughs don’t come from forcing the issue, and how our subconscious beliefs shape the ceiling of our success. I also share stories from my own journey, from struggling to break six figures, to hitting plateaus at $1M, $10M, and beyond. And I talk about how each of those levels had less to do with tactics and everything to do with mindset.

Key Highlights:

◼️The six-hour workday model and how to use the final two hours for subconscious creativity

◼️Why success is 90% psychology, and the real reason most entrepreneurs stay stuck

◼️How proximity and your environment shape your subconscious identity

◼️The hidden ceilings you don’t realize are holding you back

◼️Why creativity often strikes when you finally stop trying to force it

This book reinforced something I’ve felt for years but didn’t have words for: when you stop working, the right ideas finally show up. Whether it was during my double-arm recovery or a late-night breakthrough on the couch, my biggest answers came when I stepped away from the desk. If you’re hitting a wall, the problem probably isn’t your tactics… It’s your beliefs.

AND BTW… If you want my notes from this book, including quotes, key takeaways, and how I’m applying them in my business, you can find it all here! ⁠⁠⁠⁠http://russellbrunson.com/notes⁠

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

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In this episode of The Russell Brunson Show, I sit down with Tai Lopez… Someone I’ve watched, learned from, and admired from a marketing and sales perspective for years. We go deep into the mechanics of success, from how to model winning frameworks, to why curiosity is the overlooked engine behind big breakthroughs.

We talk about what it really takes to scale businesses fast, how Tai thinks about brand arbitrage, and why speed of execution matters more than having the perfect plan. Tai also opens up about the environments that shaped him early on and how that affects the way he operates today.

This is one of those episodes that hits on mindset, strategy, and practicality all at once.

Key Highlights:

◼️Why learning frameworks is more valuable than memorizing tactics

◼️Tai’s “four levels” of understanding and how to move up the ladder faster

◼️How curiosity drives decision-making, speed, and skill acquisition

◼️The role of environment and peer influence in long-term success

◼️Why imperfect action always beats perfect planning

One thing that stuck with me in this conversation is how intentional Tai is about absorbing ideas (books, mentors, observations) and turning them into frameworks he can use. If you’re feeling stuck in the mud with overthinking, slow execution, or wondering what separates good entrepreneurs from great ones… this episode lays it all out.

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

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In this episode of The Russell Brunson Show, I dive into one of my favorite lost books of marketing: Showmanship in Business by Kenneth Goode and Zenon Kaufman. It’s out of print, almost impossible to find, and yet it’s filled with some of the most powerful principles I’ve ever studied when it comes to getting attention and making your message stick.

This book was endorsed by Dale Carnegie and breaks down how to turn your product, offer, or brand into something truly memorable. I walk through the four pillars the authors teach, and how I’ve used these exact ideas in my own business to boost show-up rates, get people to share what I’m doing, and create real moments that matter.

Key Highlights:

◼️The four pillars of business showmanship: Attract, Emphasize, Emotionalize, and Create Action

◼️How Tim Shields created theatrical experiences to sell photography training online

◼️The story of my “Dan Kennedy pilgrimage” and why it changed everything for one of our webinars

◼️Why a good message alone isn’t enough… You need a performance around it

◼️How adding intention and drama can 10x the impact of your marketing, even without a big budget

This book is a reminder that people don’t just buy offers, they buy experiences. The best marketers aren’t just teachers… They're performers. And when you wrap your content in a little showmanship, everything changes. If you’ve ever felt like your message is getting lost in the noise, this episode will show you how to make it unforgettable.

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

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In this episode of The Russell Brunson Show, I sit down with Tommy Mello, the owner of A1 Garage Door Service, and we unpack how he built one of the most successful service businesses in the country.

We get into the nuts and bolts of how Tommy went from $50K in debt to running a company that does over $200 million a year and has 850+ employees. And more importantly, how he replaced himself, built a real leadership team, and trained technicians to deliver a great customer experience without needing him involved in every step.

If you’re running a business and feel stuck doing everything yourself, this episode will show you what needs to shift so your company can grow. It will help you make the classic shift from “working IN your business” to “working ON your business”.

Key Highlights:

◼️Why most entrepreneurs stay stuck: they never replace themselves

◼️How Tommy uses a clear org chart and defined roles to scale with structure

◼️The leadership traits he looks for when hiring managers and technicians

◼️How he built a training center to onboard new employees the right way

◼️The importance of weekly one-on-ones for accountability and long-term performance

Tommy is a super relatable and down-to-earth guy that has so much wisdom and experience to share. His knowledge will help anyone from an online solopreneur, to a Fortune 500 CEO.  His story is packed with practical strategies for growing a service-based business, and leading like an actual CEO. Listen in and take notes!

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

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In this episode of The Russell Brunson Show, I’m sharing a live presentation I gave at one of the biggest virtual events in Spain… Where I broke down the exact steps I took to become a coach, attract dream clients, and build a multi-million dollar business using frameworks.

If you’re a coach (or want to be), this is a crash course in how to go from someone with a result… to someone who can replicate that result in others and actually build a business around it. I walk through the four-step process I’ve used to create offers people want, get my clients life-changing results, and build programs like Inner Circle and Atlas.

Key Highlights:

◼️The #1 mistake new coaches make (and why you should never skip this step)

◼️Why results alone aren’t enough… You need a tested framework
◼️How to use student results to massively explode your coaching business

◼️How to name and own your proprietary process so people talk about you

◼️The real story behind my first coaching client, and why I coached him for free

◼️How I helped Organifi go from almost shutting down… to blowing up

Essentially, this is how you build a coaching business that actually lasts. Not by chasing trends or selling empty promises, but by serving people, proving your process, and turning those wins into stories that sell for you. If you’re serious about building a coaching empire, start with this episode!

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

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In this episode of The Russell Brunson Show I’m back in the car… Just like the old days! 

I’m sharing what’s been happening behind the scenes at ClickFunnels, Secrets of Success, and my personal life. We’re in a challenging season, but in the best way possible. I’ll walk you through the funnel testing process we’re deep in right now, the real reason “You’re One Funnel Away” still rings true, and the surprising moment at an Atlas meeting that led to one of the biggest breakthroughs I’ve had in years… the birth of the 1357 Club.

If you’ve ever struggled to dial things in and stay focused through all the chaos of business, this episode will ground you. I also talk about some recent changes in my scripture study habits… Reading not just for knowledge, but for revelation. This isn’t just marketing advice. It’s personal. It’s practical. And if you let it, it might just reframe how you approach your mornings, your business, and even your faith.

Key Highlights:

◼️ Why ClickFunnels is in “discovery mode” and how that’s a good thing

◼️ The 1357 Club: How Napoleon Hill, a rare journal, and a Zoom room of entrepreneurs sparked a movement

◼️ Why 13 minutes and 57 seconds might be the most productive part of your day

◼️ The real math behind scaling paid ads (and what I’m doing to beat the rising costs)

◼️ How to build offers that seamlessly integrate with your back-end software or affiliate goals

◼️ A new way to read scripture with purpose: revelation over routine

Bottom line: Business is a battle. But it’s also a beautiful game when you learn to play it with the right mindset, frameworks, and spiritual grounding. This episode is a front-row seat to how I’m navigating both worlds… funnel building and faith… At the same time!

To learn more about 1357 Club… Check out 1357Club.com

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

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In this episode of The Russell Brunson Show, I share something I still can’t believe I own… The only known copy of a 1917 advertising course written and taught by Napoleon Hill himself, 20 years before he wrote Think and Grow Rich!

This is more than just a cool collectible. It’s the missing link that explains how Napoleon Hill became one of the most influential personal development authors of all time. Before he shaped millions of minds, he was teaching people how to advertise. And not just the tactics, but how to become the kind of person who can persuade, influence, and move people to action.

What he taught over 100 years ago still applies today, and in this episode, I break it down. What Hill got right, what today’s marketers are missing, and why timeless strategy beats trendy tactics every single time.

Key Highlights:

◼️The real reason Think and Grow Rich has sold over 100 million copies, and it’s not what you think

◼️How Hill’s forgotten ad course focused on developing the advertiser before teaching any copy techniques

◼️The biggest mindset shift every marketer needs before they write a word of copy or launch a funnel

◼️Why so many entrepreneurs fail when platforms shift, and how to become “bulletproof” instead

◼️The powerful advertising principle Hill taught: help your customers visualize the outcome, not the process

◼️Why the best salespeople don’t sell products, they sell visions

I’ve gone through every page of Hill’s original manuscript and taken notes on everything. If you want to understand the strategy that makes any tactic work and become the kind of person who can market, sell, and scale anything, this is where to start. This episode isn’t about chasing the next trend… It’s about learning what never changes!

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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