Brainfluence

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. Also a National Speakers Association Hall of Fame inductee and New York Times bestselling author, Shep works with companies and organizations that want to build loyal relationships with their customers and employees. His past clients include American Airlines, Anheuser-Busch, American Express, and many more.

Shep joins this episode to share insights from his latest book, The Convenience Revolution, which focuses on eliminating friction for customers. Listen in to hear his advice for building brand loyalty, the mindset companies should adopt when it comes to convenience, and what it really takes to create customer amazement.

You can find show notes and more information by clicking here: http://bit.ly/2EdQJjv 

Dr. BJ Fogg is a behavior scientist with deep experience in innovation and teaching. The head of the Behavior Design Lab at Stanford University, BJ teaches his models and methods in graduate seminars, and his work has been applied by his students and others to create successful products, including Instagram. He has personally coached over 40,000 people in forming new habits using his breakthrough method called “Tiny Habits,” and his TEDx talk, “Forget big change, start with Tiny Habits” has over a million views.

In this episode, BJ shares how we can use behavior design strategies to develop beneficial habits and create positive change. Listen in to learn the major factors that drive our behavior, hacks for changing habits, and the key thing innovators need to understand about what makes people do the things they do.

You can find show notes and more information by clicking here: http://bit.ly/2SxFmHa 

John Bargh is recognized as one of the world’s leading experts on the science of priming and the unconscious mind. The James Rowland Professor of Psychology, Professor of Management at Yale University, and founder of Yale's Automaticity in Cognition, Motivation, and Evaluation (ACME) lab, John has conducted revolutionary research focused on non-conscious drivers of human behavior for more than three decades. He has written nearly 200 scholarly research and theoretical papers—for which he has received major awards and honors, including a Guggenheim Fellowship, induction into the American Academy of Arts and Sciences, and the Distinguished Career Award from the American Psychological Association—and is the author of one of Business Insider's outstanding reads of 2017, Before You Know It: The Unconscious Reasons We Do What We Do.

In this episode, John dives into the research behind priming and how certain stimuli can shape our perception and behavior. Listen in to learn how images and strategic cues influence us, what we can do to counteract negative priming effects, and ways you can set up intentional primes in your own life to create positive outcomes.

You can find show notes and more information by clicking here: http://bit.ly/2rcUVbR 

Jay Baer and Daniel Lemin help the world's most iconic brands use technology to win new customers and keep the customers they've already earned. Respectively the President and Senior Strategist of the online customer service and digital marketing consultancy Convince & Convert, Jay and Daniel are both best-selling authors and marketing experts. Jay is a 7th-generation entrepreneur who has created five multi-million dollar companies, and Daniel, who has been featured in The New York Times, USA Today, CBS Radio, and Fox News, is the author of the online reputation guide Manipurated.

The duo joins the show today to share insights from their new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. Listen in to learn what makes word of mouth crucial for businesses, why relying on organic word of mouth isn't enough, and what companies must do in order to get customers talking.

You can find show notes and more information by clicking here: http://bit.ly/2BmsNJa 

Nigel Travis is the Executive Chairman of the Board and former CEO of Dunkin’ Brands. Previously serving as the President and COO of Blockbuster, Inc., as well as the President and CEO of Papa John’s, Nigel has become an expert in transforming company culture and getting results. His new book, The Challenge Culture: Why the Most Successful Organizations Run on Pushback, reflects on his decades of leadership and shares his unique approach to achieving prosperity.

In this episode, Nigel explains how cultivating a challenge culture within companies leads to greater alignment and better business solutions. Listen in to hear his advice on engaging everyone within an organization, the important lessons he’s learned about leadership over the years, and useful ways of gaining insights and improving policies.

You can find show notes and more information by clicking here: http://bit.ly/2DkCOIi 

David C. Baker teaches people how to turn unique knowledge into a profitable business. Referred to as the "expert’s expert" by The New York Times, David has written five books, advised over 900 firms, and keynoted conferences in over 30 countries. His work has also been featured in The Wall Street Journal, Forbes, USA Today, BusinessWeek, and more.

David joins this episode to share insights from his newest book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. Listen in to hear tips to help you develop your expertise, how the way we deliver expert services is changing, and what it takes to effectively combine expertise and entrepreneurship.

You can find show notes and more information by clicking here: http://bit.ly/2yXWT49 

Bernard Ross and Omar Mahmoud are the authors of Change for Good: Using Behavioral Economics for a Better World, and they're here to share how we can use behavioral science and neuromarketing to benefit society. Bernard’s areas of expertise include strategic thinking, change leadership, innovation, and organizational transformation, while Omar has over 30 years of experience in multinational corporations and international organizations.

Currently working as the director of =mc—a management consultancy working worldwide for ethical organizations—and the Chief of Market Knowledge for UNICEF International Private Fundraising & Partnership division, respectively, Bernard and Omar join this episode to share their research and how we can apply it. Listen in to learn proven tactics for influencing behavior, the ethical concerns surrounding persuasive psychology, and important things to keep in mind when it comes to asking for donations.

You can find show notes and more information by clicking here: http://bit.ly/2OjVdXo 

Dr. Nick Morgan is one of the country's top communication speakers, theorists, and coaches. He has written speeches for Fortune 50 CEOs and presidents, as well as coached people to give Congressional testimony, to appear in the media, and to deliver unforgettable TED talks. The author of Give Your Speech, Change the World, Power Cues, and Trust Me, Nick has also written hundreds of articles for local and national publications.

In this episode, he shares insights from his newest book, Can You Hear Me?: How to Connect with People in a Virtual World. Listen in to hear which important cues we lose when communicating virtually, why even typically kind people can easily become online trolls, and what we can do to remain sensitive to emotion in the world of online communication.

You can find show notes and more information by clicking here: http://bit.ly/2PnlloW 

Josh Bernoff is a prolific blogger and the bestselling author of Writing Without Bullshit: Boost Your Career by Saying What You Mean. Frequently quoted in publications like The New York Times and The Wall Street Journal, Josh has keynoted major conferences on television, music, marketing, and technology. He also blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy.

In this episode, Josh shares how to streamline your writing and get to the point before you lose readers. Listen in to hear his tips for creating more effective content, identifying and eliminating passive voice, and more.

You can find show notes and more information by clicking here: http://bit.ly/2S1Xae3 

James Clear has been covered by USA Today, Forbes, Fast Company, Inc., and US News & World Report. He writes about psychology, habit formation, and peak performance at JamesClear.com, his personal website that sees a million visits per month. His articles also frequently appear in outlets like Time, Entrepreneur, Business Insider, Lifehacker, and The Next Web.

An author, entrepreneur, and photographer, James joins the show to share insights from his new book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Listen in to learn what it takes to form positive habits, how making small changes adds up over time, and how to set yourself up for success.

You can find show notes and more information by clicking here: http://bit.ly/2NFB5Pg