Brainfluence

Dr. Carl Marci is a lot of things: a medical doctor, an entrepreneur, and a pioneer in neuromarketing. Currently serving as Chief Neuroscientist of Nielsen Consumer Neuroscience, as well as a faculty member at Harvard Medical School, Carl travels around the world helping marketers and market researchers understand neuroscience, measuring engagement, and non-conscious processing in advertising.

He joins the podcast today to share the key lessons he’s learned over the years about what makes effective advertisements. Listen in to hear what almost half of an ad's sales performance can be attributed to, important differences in how people consume media on various devices, and what Carl says is the real challenge that marketers must overcome.

You can find show notes and more information by clicking here: http://bit.ly/2OCH8IH 

Today’s podcast is the second episode of our two-part series focused on The Persuasion Code, a new book co-authored by Christophe Morin and Patrick Renvoise. We're joined this time by Patrick, co-founder and Chief Neuromarketing Officer at SalesBrain. Along with Christophe, Patrick is also the co-author of what is likely the first book about neuroscience in marketing, Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain.

Prior to co-founding SalesBrain, Patrick was in charge of business development at Silicon Graphics, and then at LinuxCare. He soon developed a fascination with the human brain and began investigating a scientific model to explain how people make buying decisions. Patrick spent two years researching and formalizing the first 100% science-based persuasion model called NeuroMAP™, a proprietary, award-winning methodology that has been used by over 6,000 companies worldwide.

In this episode, Patrick shares the major drivers of human behavior that all marketers should understand. Listen in to learn what's at the core of our decision-making, how to alleviate common pain points for customers, and what companies can do to ensure they're communicating their value propositions as effectively as possible.

You can find show notes and more information by clicking here: http://bit.ly/2xF1x6p 

Welcome to the first of a two-part series that will focus on the new book, The Persuasion Code, co-authored by Christophe Morin and Patrick Renvoise. Today we’re speaking with Christophe, who serves as the CEO and Chief Pain Officer at SalesBrain. With a Ph.D. in Media Psychology and over 30 years of marketing and business development experience, Christophe was formerly the Chief Marketing Officer for rStar Networks—a public company that developed the largest private network ever deployed in US schools. He also previously worked as VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.

In this episode, Christophe shares his expertise on understanding and predicting consumer behavior using neuroscience. Listen in to learn what it takes to create convincing campaigns and what makes marketing messages really stick.

You can find show notes and more information by clicking here: http://bit.ly/2xz7kdx 

Tiffani Bova has helped companies like Microsoft, Cisco, IBM, Dell, and more expand their market share and grow their revenues. Today, she is the Global Customer Growth and Innovation Evangelist at Salesforce, as well as the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. Previously VP, Distinguished Analyst, and Research Fellow with Gartner, Tiffani is a top Twitter influencer in customer experience, sales, AI, the future of work, cloud, and marketing with more than one million Twitter impressions per month.

In this episode, she explains where so many companies get it wrong when it comes to growth. Listen in to learn the key components of effective growth strategies, why timing and sequence are so important, and what must be in place before marketing efforts can truly work.

You can find show notes and more information by clicking here: http://bit.ly/2Mszv2h 

Carmine Gallo is a public speaking and communication expert who has coached some of the world’s most respected brands, including Apple, Disney, Wal-Mart, and many more. A popular keynote speaker and the bestselling author of Talk Like TED and The Storyteller's Secret, Carmine teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands, and inspire change.

In this episode, Carmine shares insights from his newest book, Five Stars: The Communication Secrets to Get from Good to Great. Listen in to hear the key components of great communication, why storytelling is so important to get your message across, and tips for figuring out your own story to help you better engage audiences.

You can find show notes and more information by clicking here: http://bit.ly/2wHCH4m 

My guest today has been called "one of the truly deep thinkers in the arena of technology and culture" (Geoff James of CBS Interactive Media), and his writing has been deemed "a brilliant vision of where we must take our enterprises to survive and thrive" (Tom Peters). Thomas Koulopoulos is the chairman of the Boston-based global innovation think tank Delphi Group—which was named one of the fastest growing private companies in the US by Inc. Magazine—a columnist for Inc.com, an adjunct professor at Boston University Graduate School of Management, and an Executive in Residence at Bentley University.

Formerly the Executive Director of the Babson College Center for Business Innovation and Executive Director of the Dell Innovation Lab, Thomas has written eleven books, including Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success and Gen Z Effect: The Six Forces Shaping the Future of Business. In this episode, he shares insights from his newest book, Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century, as well as his predictions for how advancements in technology and AI will shape our future. Listen in to hear how human behavior and innovation are linked, and how the inevitable technological shifts will make our lives easier and more productive.

You can find show notes and more information by clicking here: http://bit.ly/2MI3XdK 

John Padgett is a leader in transforming customer experience with technology. He is the Chief Experience Innovation Officer at Carnival Corporation—the operator of cruise lines like Princess Cruises, Holland America, Seabourn, and more—where he leads a team with diverse skills to create game-changing guest experiences.

A key player in the development of Disney’s MyMagic+ technology—which led to a $1 billion investment in technology infrastructure at Walt Disney World in Orlando—and Ocean Medallion—the first-of-its-kind wearable device that creates an interactive guest experience—John has 31 patent registrations and 92 trademarks to his credit. He has also won multiple innovation awards for wearable devices, experience itinerary scheduling, and optimization, digital experience interaction platforms, and operational processes.

In this episode, John shares how innovative technology can significantly improve customer experience, as well as the possibilities of applying similar technology in the broader world. Listen in to learn what companies should all keep in mind about keeping clients happy, the most important thing about any customer interactions, and what it really takes to create a frictionless experience.

You can find show notes and more information by clicking here: http://bit.ly/2nE3ieB 

Mike Michalowicz had founded and sold two companies—one to private equity and another to a Fortune 500—by his 35th birthday. The author of Profit First, Surge, The Pumpkin Plan, The Toilet Paper Entrepreneur, and his newest release, Clockwork: Design Your Business To Run Itself, Mike is now running his third multi-million dollar venture, Profit First Professionals.

Mike has traveled the globe to speak with thousands of entrepreneurs, and he's here today to share where many business owners get it wrong. Listen in to learn the key business elements that every entrepreneur needs to understand, what makes it so hard for business owners to separate themselves from their work, and the crucial thing that all businesses need to figure out in order to thrive.

You can find show notes and more information by clicking here: http://bit.ly/2BkmWWB

Allan Dib is a serial entrepreneur, rebellious marketer, and technology expert. He has started and grown multiple businesses in various industries including IT, telecommunications, and marketing, one of which grew from a startup to four years later earning a spot in Business Review Weekly's Fast 100 list as one of Australia's fastest growing companies.

As a highly sought after business coach, consultant, and public speaker, Allan frequently shares his proven strategies and cutting-edge tactics with people all over the world. In this episode, he shares insights from his book, The 1-Page Marketing Plan, which has sold over 60,000 copies and is used as a marketing text in university classrooms across the U.S. Listen in to learn Allan's system for selecting the right niche, common marketing mistakes to avoid, and tips for differentiating your business.

You can find show notes and more information by clicking here: http://bit.ly/2AYjPn0 

Today’s guest has a provocative theory about the business firm as we know it. Ralph Welborn is CEO of CapImpact, a predictive analytics and advisory firm focused on new growth models, and he says the way most businesses do things today isn't the best way to create growth and profit.

A former senior executive at both IBM and KPMG, Ralph spent 25 years advising public and private sector firms around the world. He joins the show to share insights from his new book—co-authored with Sajan Pillai—Topple: The End of the Firm-Based Strategy and the Rise of New Models for Explosive Growth. Listen in to learn how the competitive landscape has changed, what it means to look at it through the lens of business ecosystems, and the important questions businesses should be asking themselves when planning their strategies.

You can find show notes and more information by clicking here: http://bit.ly/2LOFLp9