Welcome to the first of a two-part series that will focus on the new book, The Persuasion Code, co-authored by Christophe Morin and Patrick Renvoise. Today we’re speaking with Christophe, who serves as the CEO and Chief Pain Officer at SalesBrain. With a Ph.D. in Media Psychology and over 30 years of marketing and business development experience, Christophe was formerly the Chief Marketing Officer for rStar Networks—a public company that developed the largest private network ever deployed in US schools. He also previously worked as VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.

In this episode, Christophe shares his expertise on understanding and predicting consumer behavior using neuroscience. Listen in to learn what it takes to create convincing campaigns and what makes marketing messages really stick.

You can find show notes and more information by clicking here: http://bit.ly/2xz7kdx 

Tiffani Bova has helped companies like Microsoft, Cisco, IBM, Dell, and more expand their market share and grow their revenues. Today, she is the Global Customer Growth and Innovation Evangelist at Salesforce, as well as the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. Previously VP, Distinguished Analyst, and Research Fellow with Gartner, Tiffani is a top Twitter influencer in customer experience, sales, AI, the future of work, cloud, and marketing with more than one million Twitter impressions per month.

In this episode, she explains where so many companies get it wrong when it comes to growth. Listen in to learn the key components of effective growth strategies, why timing and sequence are so important, and what must be in place before marketing efforts can truly work.

You can find show notes and more information by clicking here: http://bit.ly/2Mszv2h 

Carmine Gallo is a public speaking and communication expert who has coached some of the world’s most respected brands, including Apple, Disney, Wal-Mart, and many more. A popular keynote speaker and the bestselling author of Talk Like TED and The Storyteller's Secret, Carmine teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands, and inspire change.

In this episode, Carmine shares insights from his newest book, Five Stars: The Communication Secrets to Get from Good to Great. Listen in to hear the key components of great communication, why storytelling is so important to get your message across, and tips for figuring out your own story to help you better engage audiences.

You can find show notes and more information by clicking here: http://bit.ly/2wHCH4m 

My guest today has been called "one of the truly deep thinkers in the arena of technology and culture" (Geoff James of CBS Interactive Media), and his writing has been deemed "a brilliant vision of where we must take our enterprises to survive and thrive" (Tom Peters). Thomas Koulopoulos is the chairman of the Boston-based global innovation think tank Delphi Group—which was named one of the fastest growing private companies in the US by Inc. Magazine—a columnist for Inc.com, an adjunct professor at Boston University Graduate School of Management, and an Executive in Residence at Bentley University.

Formerly the Executive Director of the Babson College Center for Business Innovation and Executive Director of the Dell Innovation Lab, Thomas has written eleven books, including Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success and Gen Z Effect: The Six Forces Shaping the Future of Business. In this episode, he shares insights from his newest book, Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century, as well as his predictions for how advancements in technology and AI will shape our future. Listen in to hear how human behavior and innovation are linked, and how the inevitable technological shifts will make our lives easier and more productive.

You can find show notes and more information by clicking here: http://bit.ly/2MI3XdK 

John Padgett is a leader in transforming customer experience with technology. He is the Chief Experience Innovation Officer at Carnival Corporation—the operator of cruise lines like Princess Cruises, Holland America, Seabourn, and more—where he leads a team with diverse skills to create game-changing guest experiences.

A key player in the development of Disney’s MyMagic+ technology—which led to a $1 billion investment in technology infrastructure at Walt Disney World in Orlando—and Ocean Medallion—the first-of-its-kind wearable device that creates an interactive guest experience—John has 31 patent registrations and 92 trademarks to his credit. He has also won multiple innovation awards for wearable devices, experience itinerary scheduling, and optimization, digital experience interaction platforms, and operational processes.

In this episode, John shares how innovative technology can significantly improve customer experience, as well as the possibilities of applying similar technology in the broader world. Listen in to learn what companies should all keep in mind about keeping clients happy, the most important thing about any customer interactions, and what it really takes to create a frictionless experience.

You can find show notes and more information by clicking here: http://bit.ly/2nE3ieB 

Mike Michalowicz had founded and sold two companies—one to private equity and another to a Fortune 500—by his 35th birthday. The author of Profit First, Surge, The Pumpkin Plan, The Toilet Paper Entrepreneur, and his newest release, Clockwork: Design Your Business To Run Itself, Mike is now running his third multi-million dollar venture, Profit First Professionals.

Mike has traveled the globe to speak with thousands of entrepreneurs, and he's here today to share where many business owners get it wrong. Listen in to learn the key business elements that every entrepreneur needs to understand, what makes it so hard for business owners to separate themselves from their work, and the crucial thing that all businesses need to figure out in order to thrive.

You can find show notes and more information by clicking here: http://bit.ly/2BkmWWB

Allan Dib is a serial entrepreneur, rebellious marketer, and technology expert. He has started and grown multiple businesses in various industries including IT, telecommunications, and marketing, one of which grew from a startup to four years later earning a spot in Business Review Weekly's Fast 100 list as one of Australia's fastest growing companies.

As a highly sought after business coach, consultant, and public speaker, Allan frequently shares his proven strategies and cutting-edge tactics with people all over the world. In this episode, he shares insights from his book, The 1-Page Marketing Plan, which has sold over 60,000 copies and is used as a marketing text in university classrooms across the U.S. Listen in to learn Allan's system for selecting the right niche, common marketing mistakes to avoid, and tips for differentiating your business.

You can find show notes and more information by clicking here: http://bit.ly/2AYjPn0 

Today’s guest has a provocative theory about the business firm as we know it. Ralph Welborn is CEO of CapImpact, a predictive analytics and advisory firm focused on new growth models, and he says the way most businesses do things today isn't the best way to create growth and profit.

A former senior executive at both IBM and KPMG, Ralph spent 25 years advising public and private sector firms around the world. He joins the show to share insights from his new book—co-authored with Sajan Pillai—Topple: The End of the Firm-Based Strategy and the Rise of New Models for Explosive Growth. Listen in to learn how the competitive landscape has changed, what it means to look at it through the lens of business ecosystems, and the important questions businesses should be asking themselves when planning their strategies.

You can find show notes and more information by clicking here: http://bit.ly/2LOFLp9 

The concept of the starving artist is so widespread that sometimes it’s hard to imagine anyone—other than a few outliers—really succeeding in their craft. But my guest today says we shouldn't buy into that idea, and that it's actually much more possible to succeed as an artist than people think.

Jeff Goins is a writer, speaker, entrepreneur, and the best-selling author of five books, including The Art of Work and You Are a Writer (So Start Acting Like One). His award-winning blog Goinswriter.com is visited by millions of people every year, and through his online courses, events, and coaching programs, he helps thousands of writers succeed every year.

In this episode, Jeff shares insights from his new book, Real Artists Don’t Starve, and explains why we shouldn't buy into the concept of all artists struggling to make ends meet. Listen in to hear his advice for any serious artist who wants to get their career off the ground.

You can find show notes and more information by clicking here: http://bit.ly/2v6Jp35 

Have you ever caught yourself daydreaming, and then mentally scolded yourself for wasting time? Well, next time, don’t be so hard on yourself. My guest today is here to explain why wasting time isn’t such a bad thing. In fact, he says it’s necessary for creativity, self-identity, and overall health.

Alan Lightman is a physicist, novelist, and essayist with a Ph.D. in theoretical physics from Caltech. One of the first people to receive dual faculty appointments in science and in the humanities at MIT, Alan is the author of five novels, two collections of essays, a book-length narrative poem, and several books on science. His novel Einstein’s Dreams was an international bestseller and has been translated into thirty languages.

His new book new book is In Praise of Wasting Time, and he joins the show today to share the truth about the importance of downtime. Listen in to learn how to make sure you give yourself the mental breaks you need and why we should all be wasting time every day.

You can find show notes and more information by clicking here: http://bit.ly/2L7loUA