Steve Bistritz knows firsthand how to work with C-level executives. With over 40 years of high-tech sales, sales management, and training management experience—as well as over 27 years working with IBM in sales and training-related positions—Steve is the President and Founder of sales training and consulting company SellXL.com. He is also a popular keynote speaker and the co-author of the best-selling book Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top.

In this episode, Steve shares key takeaways from the book, which provides expert advice rooted in 10 years of empirical research conducted through interviews with C-Suite executives in 500 diverse companies and government bodies. Listen in to learn how to gain access to the most relevant executives for any buying decision, common mistakes that too many salespeople make, and more.

You can find show notes and more information by clicking here: http://bit.ly/2vBMPhR 

Any good marketer should try to keep up with Google’s ever-changing metrics, and today’s guest is one of the best resources for doing so. Rand Fishkin is the founder of SparkToro, and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series and his blog. He also shares business advice—as well as his personal story—in his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

In this episode, Rand shares the stories behind his entrepreneurial adventures and misadventures, as well as the major lessons he learned along the way. Listen in to hear what Rand says every entrepreneur must keep in mind when looking into funding, timely SEO advice for businesses, and more.

You can find show notes and more information by clicking here: http://bit.ly/2Hz4pFy 

Today's guest is an international speaker and bestselling author on innovation and design. Most recently serving as the Global VP of Innovation and Officer at VF Corporation (a parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, and Nautica), Soon Yu regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments, and Signature Communication.

Soon has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine, and New York Times, and he joins us today to share valuable advice on to how to build a brand's iconicity. Listen in to hear tips from his new book, Iconic Advantage®, and learn what it really takes for brands to become iconic.

You can find show notes and more information by clicking here: http://bit.ly/2GSLu7G 

Heather Ann Havenwood is a serial entrepreneur whose early career accomplishments include starting an online publishing company and taking it from zero to a seven-figure revenue in less than a year. She is also a prolific author—with titles ranging from dating to podcasting to entrepreneurship—and has been named one of the Top 50 Must-Follow Women Entrepreneurs for 2017 by Huffington Post.

Heather joins the podcast today to share insights from her newest book, Sexy Boss: How Female Entrepreneurs are Beating the BIG Boys While Changing the Rule Book for Money, Success and Even Sex. Listen in to hear the important lessons she learned from the struggles along her entrepreneurial journey, as well as her advice for female entrepreneurs to help them become a powerful force in the world.

You can find show notes and more information by clicking here: http://bit.ly/2GC5deX 

Have you ever met someone new, and then five minutes later realized you couldn’t remember that person’s name? Or have you ever tried to learn a language and been frustrated by your inability to recall many of the words that you just learned? Today’s guest can help you with those common memory struggles and more.

Dr. Anthony Metivier is the founder of the Magnetic Memory Method, a systematic, 21st Century approach to memorizing just about anything. What separates his approach from others is that he doesn’t focus on memorizing long strings of digits or training for memory championships. Instead, he focuses on things that are part of your daily life, such as names and faces, material for tests and exams, and foreign language vocabulary.

In this episode, Anthony shares the simple memory techniques that he describes as easy, elegant, effective and fun. Listen in to learn how to use them to improve your memory.

You can find show notes and more information by clicking here: http://bit.ly/2DV1Fil 

How many emails do you delete or scroll past every day without even reading them? Just taking a minute to think about that should give you a good idea of how utterly ineffective most marketing emails are. So what does it take to stand out in a crowded inbox? Today’s guest is here to tell us.

Erin Gargan is an award-winning entrepreneur, best-selling author, and digital persuasion expert who helps sales, marketing, and event professionals become more persuasive online communicators. She sold her first two companies—Jump Digital Media and PMS.com—before the age of 30, and in 2010, she founded Socialite Agency, a social media firm whose clients include The Oscars, ABC/Disney, VISA, Target, Hitachi, Siemens, and more.

In this episode, Erin breaks down her sales messaging formula that has been leveraged by some of the world’s biggest brands and shares advice from her new book, Digital Persuasion: Sell Smarter in the Modern Marketplace. Listen in to learn how to avoid the common mistakes most email marketers make and what you can do to stand out online.

You can find show notes and more information by clicking here: http://bit.ly/2u7ns6C 

Sometimes, learning from your mistakes doesn't work. When a decision you made turns out badly, your first instinct is to not repeat that. But, that decision may well have been the best one with the information you had.

Or, have you ever over-analyzed a decision so much that you prevented yourself from actually making a choice? It seems we've all been there, and today's guest is here to tell us how to overcome this situation of paralysis by analysis, as well as how to become a better decision maker.

Annie Duke is a World Series of Poker bracelet winner, the winner of the 2004 Tournament of Champions, and the only woman to win the NBC National Poker Heads Up Championship. Merging her poker expertise with her cognitive psychology graduate work at UPenn, Annie is now a full-time professional speaker and decision strategist.

In this episode, Annie explains the science behind how we evaluate decisions and how to reframe our thinking to look at decisions objectively. You'll hear insights from her new book, Thinking In Bets: Making Smarter Decisions When You Don’t Have All the Facts, on the biggest problems we have as decision makers, how the wrong kind of decision-making can hurt innovation, and more.

You can find show notes and more information by clicking here: http://bit.ly/2FIaKQo 

Today’s guest is a master at turning seemingly wild ideas into new realities and showing the rest of us how we can do the same. Awarded the Future Thinker Award from Thinkers50 and named the #1 person most likely to influence the future of management in both theory and practice, Nilofer Merchant has been called the “Jane Bond of Innovation”—and for good reason.

She has personally launched more than 100 products, netting $18 billion in sales, and has held executive positions at everywhere from Fortune 500 companies like Apple and Autodesk to startups in the early days of the Web. Her ideas have been featured in publications like the Harvard Business Review, Forbes, and Wired, as well as in her TED Talk, "Got a meeting? Take a walk."

In this episode, Nilofer shares insider expertise from her new book, The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World, and explains how we can connect our ideas to the world around us and create change.

You can find show notes and more information by clicking here: http://bit.ly/2Fn4xGn 

Today we have a returning guest on the show! Denise Lee Yohn is an expert on brand leadership, a speaker and consultant, and a writer whose work appears in Fast Company, Entrepreneur, Knowledge@Wharton, and more. She is also the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.

Denise's new book is Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies, and she joins this episode to share insights from the book on how to create brand authenticity and on-brand customer experience. Listen in to hear her tips for creating purpose in your company, teaching employees to understand customers, and what it really takes to achieve brand-culture fusion.

You can find show notes and more information by clicking here: http://bit.ly/2FYKAH0 

Rohit Bhargava is a trend curator whose insights on trends, marketing, and the future have been utilized by dozens of the biggest brands and organizations in the world, including Intel, Under Armour, and the World Bank.

A marketing expert and the founder of the Non-Obvious Company, Rohit is also the Wall Street Journal bestselling author of five books on topics as wide-ranging as the future of business, building a human brand with personality, and why leaders never eat cauliflower. His newest book, Non-Obvious 2018 Edition: How To Predict Trends And Win The Future, features fifteen all-new trends across five categories, including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship.

In this episode, Rohit shares his marketing insight and predictions for the future, what he looks at to determine if something is really a trend, and what you can do to become a better trendspotter yourself. Tune in to hear all that and more!

You can find show notes and more information by clicking here: http://bit.ly/2Fr1oG8