Brainfluence

Companies are always looking for new ways to understand their customers, but few might think to look to the science of anthropology for those insights. Dr. Andi Simon, author of the new book On the Brink: A Fresh Lens to Take Your Business to New Heights, shares some of the anthropological tools and strategies she uses to help businesses solve their most pressing problems.

Dr. Andi Simon is a corporate anthropologist and the founder of Simon Associates Management Consultants. She has over twenty years of experience as a senior executive in the financial and health care spaces, and now she helps companies & non-profit institutions develop their purpose, brand positioning, and redesign their culture. 

You can find show notes and more information by clicking here: http://bit.ly/2j2yIr5 

Heard the comment that "SEO is dead?" - guess again! Stephan Spencer, co-author of the 1,000 page Art of SEO, explains why search engine optimization is still one of the most important and flexible ways to drive traffic to your content online. This episode is packed with takeaways that will boost your traffic.

In this interview, Stephan Spencer and I talk in depth about SEO and how it's changing in light of new technology. He answers the question of which search engines other than Google you should think about. Stephan also shares some of his favorite tools for optimizing your site, and we talk about the evolution of SEO as it's been shaped by psychology and persuasion. Stephan also offers a way for you to get a free copy of one of his books, so be sure to listen!

You can find show notes and more information by clicking here: http://bit.ly/2jc9E1i 

Have you ever thought of marketing and meeting a romantic partner as two sides of the same coin? It might sound a bit strange (and maybe even funny), but today's guest makes a great case for why the same persuasion principles apply whether you're selling a product or trying to ask someone out.

Jonathan Mall, a computational neuropsychology expert, and I volley back-and-forth in this episode, comparing the surprisingly similar processes of communicating with people and marketing to them. We go step-by-step through the journey of capturing someone's attention, how to hold it, and how to persuade them to buy in to what you're offering. 

You can find show notes and more information by clicking here: http://bit.ly/2iFRyY6 

You're probably familiar with the thrill of stepping outside your comfort zone and meeting success, perhaps in business, a tricky conversation with a loved one, or speaking in front of a crowd. But you're probably even more familiar with staying firmly planted in that comfort zone, avoiding the discomfort and risk that come along with stretching your capabilities.

Today we're sitting down with Andy Molinsky to talk about his new book Reach: A New Strategy to Help You Step Outside Your Comfort Zone. Andy has conducted research on entrepreneurs, doctors, salespeople, and countless others to examine how we construct and break out of our comfort zones.

Andy begins by talking about why so many people find traditional networking to be uncomfortable or downright off-putting. We also talk about beating impostor syndrome and knowing how to follow your own moral compass. 

You can find show notes and more information by clicking here: http://bit.ly/2ixOJsF 

In his new book Suggestible You: The Curious Science of Your Brain's Ability to Deceive, Transform, and Heal, Erik Vance works to understand the real power behind the placebo effect -- your mind -- and what make the placebo effect so, well, effective.

Erik and I talk about several entertaining and fascinating topics, including homeopathic medicine, the man who popularized hypnosis, and brujos (witch doctors) in Mexico, who Erik convinced to curse him. We really go in depth on the subject of the placebo effect, and the wide-ranging implications of its power if we could better understand just how it works. There are big implications for marketers, too, who can change customer reality by setting the right expectations.

You can find show notes and more information by clicking here: http://bit.ly/2h0qz9T 

Dr. Adam Gazzaley is a renowned neurologist and pioneer of new technologies based on his research. Now he's bringing his expertise to the rest of us with his new book The Distracted Mind: Ancient Brains in a High-Tech World.

Adam and I cover a wide variety of topics, from his development of therapeutic video games to the impact of multitasking on our cognitive abilities. We also talk about how technology has interrupted the functioning of our brains and how we can use techniques like meditation to reclaim focus.

You can find show notes and more information by clicking here: http://bit.ly/2gtMYMb 

Colin Shaw is an expert in customer experience. He shares groundbreaking insights in his new book The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level,  which aims to update how you view customer experience and give you an edge over your competition. Colin joins us to share two of these most resonant imperatives, especially as they relate to psychology and neuromarketing.

Colin and I discuss how he has seen customer experience change over his career and why many businesses are lagging behind in this field. We also talk about how customers employ both rational thinking and intuition when making decisions, and why you must understand this in order to design a better CX.

You can find show notes and more information by clicking here: http://bit.ly/2h3tpq8 

The spotless desk, inbox zero, the to-do-list constructed the night before: these all sound like markers of high productivity. But what about those with a perpetually cluttered workspace, or those who prefer to switch between projects rather than focus on just one?

In this interview, Tim and I talk about why people love systems and organization, and why tolerating some disorder can increase creativity and innovation. Tim also shares the messy habits of some of the world's most creative people, and draws on research from a wide variety of fields to support the idea that working in slight disarray doesn't mean you're unproductive.

You can find show notes and more information by clicking here: http://bit.ly/2g8fv8Z 

You probably know intuitively that you've got to give your customers a good experience when they interact with you and your business. You'd naturally think that if you do this, they're likely to work with you again or recommend you to their friends. Today's guest, however, wants you to know that a lot more goes into customer loyalty than one good interaction.

Noah Fleming is already a successful author in the loyalty space, and now he's back with his new book The Customer Loyalty Loop. Inside, he breaks down the four stages of the customer experience so you can increase your chances of retaining customers and profiting from repeat sales.

You can find show notes and more information by clicking here: http://bit.ly/2gcw6WR 

It's no secret that writing a great book can establish you as a thought leader in your field, but many would-be authors stumble over the final hurdle: publishing. Thankfully, today's guest is here to simplify that crucial piece of the publishing-puzzle and tell you how you can do it yourself.

Tom Corson-Knowles is a prolific author and self-publisher. One of his most popular books, The Kindle Publishing Bible, details the process of honing your idea, writing your book, and publishing it yourself. Just a few years after finishing business school, Tom is living his tropical dream by virtue of his publishing prowess - learn his secrets!

You can find show notes and more information by clicking here: http://bit.ly/2fPG3tM