How many times have you sat down to create content quickly and instead spent endless hours adjusting the style, voice, personality, and vibe until the words actually sound like you? My guess is that you've been there and done that and spent a long time there...too long.

Creating content or repurposing content you already have shouldn't be that hard. 

But staring at a blank page without your brand messaging nailed down means you're starting from scratch every single time you create any type of marketing asset. And that, my friends, is a ton of wasted time.

And business owners simply don't have time to waste time. Period.

In this episode of the Talk Copy to Me podcast, I talk with Emily Aborn, a freelance content writer and host of the She Built This podcast. We dive into the importance of a brand messaging guide, how they help writers nail their clients' voices, and most importantly, how to create and repurpose content based on the messaging "rules" you create.

Guest Bio:

Emily Aborn is a Freelance Content Writer and Owner Founder of She Built This.

She gets ideas out of brains and onto the page by creating compelling content and copy that helps women entrepreneurs reach their dreams AND their dream clients. 

She lives in New Hampshire with her husband, Jason, and their dog, Clyde. She's into hiking, reading books, all the word and nerdy brain games she can get her hands on, and of course... writing.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry,  an award-winning online literary journal.

When Erin's not helping her clients by writing strategic and SEO website copy, she’s encouraging them to spend time creating content if they don't have much or repurposing content that they already have.  And most importantly, she hopes this episode helps you understand how to do that in your own business.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila