Branded & Booked

Branded & Booked

By Steph WeberBusinessMarketing
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Branded & Booked episodes

  • EP 193: 2024 The Good The Hard and What's Coming Next

    As the year comes to a close, I'm reflecting on 2024—the good, the hard, and everything in between.

    This year, I can truly say I've leaned into messy, uncomfortablt action and just let things flow. It wasn't perfect (far from it!), but through the chaos, I gained something monumental: a level of freedom I've never felt before.

    In this episode, I'm sharing what it really looked like to step into this freedom, how I learned to operate my business in alignment with my life, and what it means to me to be a more present mom while still serving my audience in the best way possible.

    I've also grown even deeper into my role as your trusted go-to for branding and marketing in the short-term rental world, and I'm so grateful for the connections we've built here on the podcast.

    And while we're wrapping up the year, I'm also looking ahead—because something BIG is coming next year. We're making an exciting pivot with the podcast, and I can't wait to share more soon.

    Thank you for being part of this journey. Enjoy this final episode of 2024, and make sure to tag me when you listen so we can connect one more time before the new year!

    • Steph on Instagram: @theweberco and @hostedbythewebers

    And don't forget:

    • Join our Free Community: >>HERE.

    30 min
  • EP 192: 2025 Predictions for STR

    In this episode, I'm diving into my biggest STR predictions for 2025 and sharing practical ways to apply them to your business right now.

    You'll learn about the 3 C's of marketing and why they're more important than ever in building trust, engaging your audience, and driving results.

    And finally, I'll explain how reducing your reliance on third-party platforms can increase profits, deepen customer relationships, and set you up for long-term success.

    Enjoy the episode, and don't forget to tag me when you listen so we can connect!

    • Steph on Instagram: @theweberco and @hostedbythewebers

    And don't forget:

    • Join our Free Community: >>HERE.

    19 min
  • EP 191: Long-Term vs Short-Term Rental with Ryan Rominger

    In this episode, I sit down with Ryan Rominger, the owner of Intrigue Property Management.

    Ryan shares his journey from California to Indianapolis and explains why the City of Indy has become such an attractive market for real estate investors.

    With over 400 properties under management, he breaks down the benefits of long-term rental investments and the stability they offer, especially in comparison to pricier markets like California. Ryan also gives an honest look at the challenges of property management, from managing tenant expectations to dealing with legal issues.

    And the best part? Ryan's super creative approach to social media has played a big role in his success. His "Why Indianapolis is Cooler" video series has helped him build strong local connections, attract clients, and create partnerships with Indianapolis businesses.

    Enjoy this episode, and make sure to tag us when you listen so we can connect!

    • Steph on Instagram: @theweberco and @hostedbythewebers

    • Ryan on Instagram: @Realtor.Ryan

    And don't forget:

    • Join our Free Community: >>HERE.

    • Intrigue Property Management Website

    36 min
  • EP 190: You're missing THIS in your STR design & guest experience - Interview with Harshad and Ishita Lalan

    Building wealth with real estate often starts with a small idea and grows into something much bigger. Harshad and Ishita's journey began with renting out their basement, which led to renting out a room in their home—and before they knew it, they were covering their mortgage with rental income.

    But when it comes to short-term rentals, it's about more than just a place to stay—it's about creating unforgettable experiences. That's why I'm so excited to have Harshad and Ishita on the show. These two entrepreneurs are shaking things up in the short-term rental space by putting design and guest experience at the forefront.

    In today's episode, we're diving into their incredible journey, how they rapidly scaled their portfolio, and their approach to creating spaces that guests rave about. Plus, we'll talk about their experience navigating Hurricane Helene and what's next for their business. Tune in for a conversation that shows how thoughtful design and a guest-first mentality can transform a rental property into a thriving business.

    Enjoy this episode, and make sure to tag us when you listen at @hostedbythewebers, @Ishita.interiors, @Harshad.interiors, and so we can connect.

    Join my Facebook Group: >>HERE.

    39 min
  • EP 189: Simplifying Direct Bookings with Gil Chan of Crafted Stays

    If you're a host wanting to gain control over your bookings, this episode is a must!

    Gil Chan, founder of Crafted Stays, shares how he helps hosts build high-converting direct booking sites in minutes—without all the tech headaches.. After his own struggles with WordPress, Gil designed Crafted Stays to be user-friendly, with awesome templates that integrate directly with PMS tools (like Hospitable and Reshostaway).

    Click play to learn how you can create a direct booking site that performs well in search engines, so you can reduce dependency on OTAs!

    Listen in, and we'd love for you to tag us @hostedbythewebers and @craftedstays.

    Join our Free Community: >>HERE.

    29 min
  • EP 188: How I Built the brand for Cabins on the Cumberland

    I've said it once and I'll say it again: branding is more than the visuals. It's the story you tell. It's the way you make people feel. It's what people say about you when you're not in the room.

    That is exactly why, in this episode, I dive deep into the branding process for Cabins on the Cumberland, sharing how we crafted a compelling brand strategy that resonates with our (Ideal Client) Avatar. Join me as I unpack the essential elements that make up a strong brand, and end with an action step that you can take immediately.

    Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect. Join our Free Community: >>HERE.

    26 min
  • EP 187: From STR Owner to Treehouse Resort: Interview with Hanan Kim

    If you love having an inside look at what successful short-term rental hosts are doing to remain profitable during markets like this, you're in luck.

    Hanan Kim is about to spill the tea on how she successfully transitioned from short-term rental owner to boutique hotel operator and the many, MANY lessons she learned along the way.

    Because here's the truth: you can have the best property in the world, but without a solid strategy and understanding of the market, you're just hoping for the best.

    In this episode, you'll learn how Hanan identifies the right properties, leverages her travel experiences, and grows her hospitality business.

    Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @hanankiminvests so we can connect!

    Join our Free Community: >>HERE.

    47 min
  • EP 186: Steal Our Marketing Strategy: 15% Direct Bookings in 2 Months

    In this episode, I'm giving it ALL away—our exact marketing strategy that boosted our direct bookings by 15% in just two months.

    Because here's the truth: you can try all the marketing tactics in the world, but without a solid strategy, you're just throwing spaghetti at the wall.

    I'll walk you through the step-by-step approach we used to drive more direct bookings without relying on third-party platforms.

    Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

    Join our Free Community: >>HERE.

    26 min
  • EP 185: STR Install in just 7 days with Kim Fitzpatrick

    I don't know about you, but getting my properties rented out as soon as possible is a top priority. (We became hosts to make a profit, am I right?)

    In this episode, I'm joined by Kim Fitzpatrick, an expert in short-term rental (STR) setups who's going to break down exactly how you can get your Airbnb up and running in just 7 days.

    Trust me when I say, this episode will help you ensure your property is guest-ready and profitable much quicker.

    Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

    Join our Free Community: >>HERE.

    Check out STRSource website: >>HERE.

    41 min
  • EP 184: What Every Short-Term Rental Owner Needs to Know About Influencer Marketing

    Influencer Marketing is a $21 billion industry…

    As a past Fashion, Beauty, and Travel Influencer I've seen really great partnerships that've made both parties a lot of money and I've also witnessed deals that fell flat because they lacked alignment or clear goals.

    So, trust me when I say this: When done correctly, influencer marketing works.

    So, let's talk about it. In this episode, you'll hear practical tips on maintaining an active social media presence and leveraging influencer partnerships to boost brand visibility and ultimately… your bookings.

    Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

    Join our Facebook Group: >> HERE.

    29 min

About Branded & Booked

From the publisher's feed

Are you ready to stand out in the crowded world of short-term rentals and boutique hotels? Branded & Booked is the podcast for ambitious hosts and property owners who want to create rave-worthy…

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