Branded & Booked

Branded & Booked

By Steph WeberBusinessMarketing
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Branded & Booked episodes

  • EP 183: The shift that led to multiple 6-figure businesses

    Being a business owner of multiple six-figure companies has been…well, challenging (to say the least).

    And while I've had several mindset shifts and breakthrough moments from both mentors and personal experiences, there's ONE in particular that has guided me through countless pivots.

    Let me tell you, it has been the biggest game-changer in how I approach every challenge and opportunity. Curious?

    Click play now to hear as I share this shift and how it can transform your entrepreneurial journey too.

    Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

    Join our Facebook Group: >> HERE.

    24 min
  • EP 182: How to Create Successful Influencer Partnerships for Your Short-Term Rental with Jordan Kahana

    When done right, influencer marketing works.

    (I mean haven't you bought something from an ad on TikTok shop or IG stories?)

    This is exactly why I was so excited to bring on Jordan Kahana, CEO and founder of Stayamo, a platform connecting short-term rental owners with content creators and influencers.

    In this episode, you'll learn what type of analytics and proof to ask a content creator for, tips for driving engagement and bookings through social media, and what to expect from influencer partnerships.

    Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

    Join our Facebook Group: >>HERE. Check out Stayamo's website: >>HERE.

    43 min
  • EP 181: How to Boost Repeat Bookings Through Email Marketing

    You've heard me say it before…

    You don't own your social media accounts, airbnb, or Vrbo.

    But you DO own your website and your email list. And thankfully there are ways to strategically capture your guests email addresses without bluntly asking for it.

    In this episode, you'll learn re-engagement email campaign strategies for past guests, how to retarget guests to encourage email sign-ups, and my recommendations to maintain guest relationships.

    Connect with us on Instagram at @hostedbythewebers.

    For STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.

    Listen to the episode with StayFi Founder, Arthur Colker >>HERE.

    23 min
  • 180: How to Increase Your Visibility Online for Your Short-Term Rental with Emily Lethgo

    When Emily told me she gained 6,000 followers from ONE post… I was floored.

    Not that virality is the goal, but more eyeballs on your content is hardly ever a bad thing. (Especially when you're creating content for a property!)

    And I'm going to go out on a limb here and say this: you want more people seeing your content as well. Am I right?

    In this episode, you'll learn how to effectively create content, the impact of storytelling, and how to attract potential guests to your properties. I hope it serves you well.

    Connect with Emily on Instagram at @emilylethgo.

    Connect with us on Instagram at @hostedbythewebers.

    For STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.

    39 min
  • EP 179: What the Hell Happened to Hospitality

    Real talk: if you're in the short-term rental industry, you're also in the hospitality industry (point blank.)

    And to be profitable, you need to prioritize guest experiences. This means going beyond just offering a place to stay. It's about creating memorable moments, ensuring seamless communication, maintaining cleanliness, and adding thoughtful touches that make guests feel special.

    Your ability to deliver on these fronts will set you apart from the competition and keep your rental booked and busy.

    The bottom line is we must keep hospitality at the forefront and when resolving guest issues. When we fail to make a guest feel heard and appreciated, we make them feel shame and uneasy.

    This episode was inspired by Will Guiarda's new book, Unreasonable Hospitality. (I highly recommend you checking it out!)

    For STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.

    34 min
  • EP 178: I am so tired of this

    Ready for some real talk around STR?

    It's easy to get caught up in the overly idealized and glamourized portrayal of the business but that's just not always the case.

    What this industry often looks like is dealing with difficult clients, maintenance issues, guest complaints...shall I go on?

    I love this industry and I care about YOU, which is exactly why I'm dealing it to you straight.

    In this episode, I'm sharing some of the very real and candid stories we've experienced and the lessons we've learned along the way.

    For STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.

    29 min
  • EP 177: Finding profitable properties in today's market with STRIQ

    Real talk: there are so many factors at play when it comes to choosing profitable properties.

    This is exactly why I brought Tamer Assaad and Matt Sanderson, founders of STRIQ, on the show to share their own personal insights and experiences when it comes to evaluating deals using data and cash on cash return.

    So, pull up a chair because you're about to get an inside look into investment strategies, what to look for in properties for high revenue potential, and how to streamline property analysis and decision-making.

    Make sure to follow Tamer Assaad, Matt Sanderson, and STRIQ on Instagram after this episode and for STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.

    57 min
  • Ep 176: From 5 arbitrage units in March 2020 to their STR mentorship program: Interview with The KarWells

    They started their business during the pandemic and went ALL IN.

    Sarah & Emily, better known as The KarWells, are best friends & business partners who have a mission to build the life of their dreams through short-term rental investments & educate others along the way.

    Over the past 5 years, they've dabbled in all different avenues in this industry (design, arbitrage, invested, etc.) and have made plenty of mistakes that they want to help others avoid.

    Their desire for community has been the key driver behind their social media presence & they continue to prioritize that as an emphasis of their business. They are two small-town girls who didn't have a blueprint of how to build a business and are determined to show others that if they can build their dream life, they can too.

    In this episode, you'll learn the mistakes they wish they knew sooner and ways to get into the short-term rental industry without purchasing.

    For STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.

    47 min
  • 175: Behind the scenes of one year with our first STR property

    Holy Buckets: It's been ONE whole year since we purchased our first STR property (the same month we had our son, nonetheless.)

    And I'm so grateful that we've been profitable throughout this journey, but that wasn't by happenstance. It took a lot of hard work and late nights in order to get the business to where it is today. And if it wasn't for the shared vision we (my husband and business partner) have for our children, it would've been much more challenging.

    So, in this episode I'm pulling back the curtain and taking you behind-the-scenes into the business of owning a short-term rental. I'm even breaking down the numbers from the initial investments down to repairing appliances. (Got your favorite pen handy?)

    And if there's one thing I hope you get from this episode, it's this: Don't underestimate how much you can change your life in just one year.

    Enjoy this episode; for more STR branding and marketing live training, join my Facebook Group >>HERE.

    29 min
  • Ep 174: Email marketing with StayFi Founder Arthur Colker

    What if there was a way for you to collect data while enhancing your guests' experience at your STR?

    Well, thanks to Arthur Colker (the founder of StayFi) you totally can…

    In this episode of Hosted By The Webers, you'll hear why I believe it's a marketing must to incorporate this feature into your short-term rental and how it can be a total game changer even if you manage one property.

    You'll also learn email and text marketing strategies, potential upsell ideas, and content ideas that'll keep you booked.

    Enjoy this episode; for more STR branding and marketing live training, join my Facebook Group >>HERE.

    35 min

About Branded & Booked

From the publisher's feed

Are you ready to stand out in the crowded world of short-term rentals and boutique hotels? Branded & Booked is the podcast for ambitious hosts and property owners who want to create rave-worthy…

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