In my 10+ years of being in the branding and marketing space, there is one crucial component that has been proven to nurture leads and increase sales.

Email marketing. (If this feels like a lot to implement right now, just think start by capturing email addresses to market to at another time!)

I've set up hundreds of email funnels at this point and the efforts pay off for a number of reasons. 1.) You can easily see who is watching, clicking, and where they are dropping off. 2.) It's your (somewhat only) chance to re-engage and market to past and potential guests.

So how do you do this and where do you start? 1.) Listen to this podcast and DM me your questions so I can give you the resources and 2.) Set up your platform email platform. (We recommend using StayFi to capture email addresses!)

Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF

Niki is a travel agent who has been a client of The Weber Co. (and we've been clients of hers as well!)

In this episode, Niki and her husband Nick (also high-school sweethearts) share how they got started in the short-term rental space and how Podcasts were their best friends while getting started.

Something that they mentioned that stood out to me is having "Instant buyer remorse" which is almost always expected when making a HUGE investment like a 12-person home out-of-state.

Within 24 hours, they had their first booking which definitely calmed some nerves - and they so graciously shared lessons that can help you in your short-term rental journey too!

Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @travelsbyniki so we can connect.

Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF

SO MANY QUESTIONS...

And I get it!

The business that earned nearly a million dollars in revenue took a major pivot.

And here's the thing, I've spent 10+ years in the branding and marketing space.

In April, Collin (my husband and business partner) and I started our short-term rental journey and it didn't take me long to realize that a solid combination of branding, marketing, and a stellar guest eperience was what this industry was really lacking.

The idea of short-term rental isn't exactly new to me, this has been part of my vision for years and years. But now, I can align my expertise with this space and help hosts get a crazy ROI.

The questions I'm answering today on the podcast are pretty vulnerable as I'm still facing some of the fears and challenges that come with rebranding.

Tune in to hear my re-brand strategy and some of the behind-the-scenes work that has gone behind The Weber Co. 2.0

Make sure to tag us when you listen @hostedbythewebers so we can connect.

Welcome to Hosted By The Webers!

From the HBTW podcast you can expect: adivce from guest experts, branding and marketing guidance in the short-term rental space, and the lessons we are learning as we continue our journey as a married couple and business partners.

I (hi, it's Steph) will be sharing my knowledge in design, branding, and marketing to help you bring your dream guest experience to life whether it be short-term rentals, property management, or other forms of entrepreneurship.

In this specific episode, we are diving into how we got into this space and the vision we have created for this business and our family.

We hope that this episode inspires you to take action to create and pursue a vision for your family as well.

Make sure to tag us when you listen @hostedbythewebers so we can connect.

Well, the 5th time's a charm, I guess… (Yes it took 5 takes to record this episode)

In March 2022, we officially launched our agency model. I learned very quickly that to scale an agency, you NEED team members. As I was trying to scale the agency, coach clients, lead a team of five employees… I experienced major burnout. Everything just felt super hard at one time.

In September 2022, we experienced a failed launch into our coaching program. And when you have a team of five people to make payroll for, failed launches aren't an option.

This led to something very unexpected…

In January of this year, I closed doors to my signature coaching program that brought in over $500K in revenue, Brands That Captivate Academy. This was a HARD decision, but I knew it was no longer what the market needed.

A couple of months ago, I had to skip payroll for myself, which did not feel good as a business owner working 60+ hours a week postpartum.

But I had to make sure team members and contractors were paid. Now, The Weber Co. is just me, again.

So where did I go wrong? Well, I know that I was serving too many people. When it comes to getting specific with who you serve, I'm my own worst client. But I think I'm figuring it out…

Since Collin and I have come into the short-term rental space, I've realized the MAJOR gaps.

Two of the biggest gaps are identifying your ideal guest and elevating the guest experience.

I'm still very much in the infancy stages and I don't know what it will looks like, but I feel The Weber Co. will make a massive pivot in the near future to focus on branding and marketing for short-term rentals and boutique hotels.

Until I know exactly what this looks like, I'm going to be hitting the pause button on this podcast to figure things out and continue to focus on my current clients. Until then, connect with me on Instagram @theweberco - I'm an open book!

Stay tuned for the return and revamp of BRANDED! and until we meet again cheers!

If you've been hanging out with The Weber Co. for any length of time, you know that story-telling is one of the most under-leveraged content tools, and it is also what connects us with our audience.

But as entrepreneurs, we are often too close to our own stories, and we need someone else to help pull the information out of us.

In general, story-telling can feel too personal and be challenging to share, but in this episode, Kris shares her philosophy on how story-telling isn't about the guide but about the audience.

Kris also shares with us how our brains literally can not disengage from stories, which is why we feel so compelled to pay attention until the end.

Enjoy this episode and make sure to tag us on stories @theweberco and @reddoordesign when you give us a listen!

Connect with Kris: https://instagram.com/reddoordesign

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Let's talk about a marketing topic, DM strategy.

Let me start by saying that there is a big difference between cold pitching vs. cold DMs and in today's episode of BRANDED! we're actually talking about when it may be appropriate to cold pitch (shocking, right?)

But here is the thing, these platforms are called social platforms for a reason and they should primarily be used to expand your network, build relationships, and serve your audience.

It's also important to note that relationship building is a long game, and it could take several months to convert someone.

We also dive into automation (and funnels) and how they can engage your audience while supporting your business growth.

And if you're ready to see what automating your own business (email, text, DMs, etc.) while prioritizing the relationship on the other end of the screen can look like, shoot me a DM with the word AGENCY.

Don't forget to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Our new baby boy, Noah Gray, came into our lives, and as expected, this disrupted things quite a bit.

Most of you probably know that Collin and I have decided not to find out the gender until both of our babies were born. I was back and forth between thinking if the baby was a boy or girl this time around until I saw in an ultrasound how much this baby looked like Eli.

All and all, there were several differences with this birth experience that I'll be sharing with you in this episode:

This baby measured bigger since the beginning, along with my HGC levels being higher. (At one point, they were determined we were having multiples.)

The physical aspect of the recovery has been quicker this time around.

We are up with him every three hours on average.

We have so much going on personally in our lives, which is majorly affecting things post-partum. I actually told Collin 10 days post-partum that I just feel like I'm failing. I know that the baby blues have been a major factor here.

I've been making some major pivots in the business to assist this new market, along with starting a new business, Hosted by The Webers. I'm in a season of redefining and only moving forward with clients who align.

Enjoy this episode, and make sure to follow my new business @hostedbythewebers to follow along!

Don't forget to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Brandi Linn, a long-time client at The Weber Co., is on the podcast today to share with us digestible solutions to prevent burnout.

Brandi is a passionate coach committed to helping high-achieving, Kingdom-minded women move the needle in life and business.

In this episode, we discuss the signs of living in survival mode, letting go of relationships (including the one of yourself), prioritizing health and rest, and even a little bit of personal brand.

As women of "and," meaning that we are so much more than one thing, Brandi helps bring us back to what's most important in life.

Brandi is a leader in ministry who owns a Florida Airbnb and investment property in Indy, along with Sister Bird Boutique, which has grown to a 7-figure brand in five years. In all of this, she manages to feel balanced and have total joy, largely due to her personal relationship with Jesus and my simple systems.

Enjoy this episode and make sure to tag us on stories @theweberco and @sisterbirdboutique when you give us a listen!

Connect with Brandi: https://instagram.com/sisterbirdboutique

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

I'm sure at this point in business you've noticed that live video brings a different energy than pre-recorded videos, still content, etc., right?

Live launching gives your audience a brand experience and shows them what it could be like to work with you. (This is what we call Brand Energy!)

At The Weber Co., we have streamlined our launch process into what we call a "5,3,1 method", and there is no need to recreate the wheel. (This means you can use your launch content over and over again!)

And even If your attendees don't convert this time around, you have plenty of time to nurture them before the next launch!

Here are five signs that live launching will work for your business:

Your freebie isn't working how you want it to (your email list isn't growing)

Your current marketing strategy looks like post and hope

Your sales feel stagnant

You have an existing audience, but maybe they aren't as deeply connected to your message as they could be

New or existing offer to bring to market

Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs