Branded & Booked

Let me tell you, friend…

Your dreams and goals can become a reality if you just take inspired action. It doesn't matter how big or specific your dreams are; YOU are capable.

In 2022 I had a very specific vision. (I share about it in this episode.) I had NO idea HOW it would happen, but I let go of the how and just did what I knew.

And today… This vision is a reality.

In this episode, I'm sharing our HUGE next adventure and the steps we took to make this milestone possible.

Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF

2023 will always be a pivotal year at the Weber household.

Collin and I did the unimaginable and started a business together.

We gave birth to our second son, Noah.

I pivoted the business that had earned nearly a million dollars.

It's been bananas...

And 2024 is already off to a crazy start (big announcement to come!).

In this episode, I'm sharing a little about what I've learned in 2023 and what I'm ready to achieve in 2024.

Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF

Believe me when I say…

Collin and I (Steph) never thought we would be running a company together.

Even though Collin has been the BEST supporter, he had no desire to be a part of the business… until we started our short-term rental journey.

Since starting this business and purchasing our new property, we've had several other couples reach out asking questions.

In this episode of HBTW, we're sharing the stories and lessons we've experienced from the last seven months of being life AND business partners.

Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF

2023 has been an insanely transformative year for my business…

I mean if you told me a year ago that I would be managing 13 short-term rental properties with my husband, I would have flipped.

And as glad that I am to be on this new journey, it meant closing a chapter that I worked so hard on.

But here's the thing, as we evolve, so do our businesses. So, in this episode of Hosted By The Webers, I'm sharing my journey from the last five years. The good, the bad, and the ugly.

Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF

If you aren't sure where to get started with influencer marketing or UGC (User Generated Content) for your short-term rental, friend, this episode is for you.

Believe me when I say, there are several reasons why this could be SO beneficial in your content strategy…

But just to name a few 1.) Leveraging audiences where your ideal guest is hanging out, 2.) Saving you time and energy on content efforts, and 3.) Having a variety of quality content to use at any time for ads, posts, etc.

One thing I want you to remember is that there is a difference between marketing and sales, but they do have to go hand and hand. And even though no influencer can guarantee you bookings, the likelihood of you being profitable from their stay is still pretty high (plus the visibility and exposure to accounts you wouldn't have reached otherwise!)

As an ex-influencer myself in the travel space, I have a lot more to share on this, so stay tuned inside my free Facebook group with the link below!

Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF

Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

We've learned several lessons since starting our STR journey…

And to be honest, most of our clients have come from not-so-stellar previous experiences with management companies and we've seen firsthand what NOT to do.

But out of all of the lessons since starting this journey, one has been monumental for my clients…

Have ownership of your listing.

3 out of 4 of our co-hosting clients have been burned by not having control over their listings and it's so unacceptable.

Whether you're wanting to get into co-hosting or property ownership, this episode is for you.

I'll continue to share the lessons and the journey with you inside my free Facebook group with the link below!

Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF

Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

Do you need social media for your short-term rental?

Short answer, YES.

But this doesn't mean you need to have a separate account for every single short-term rental you have… (Wowza, that would be a lot of content!)

Personally, we've decided to create one account for Hosted By The Webers as an umbrella brand where we can market all of our short-term rentals together, and this is working so well for us.

And this doesn't need to be complicated… in fact, it shouldn't be complicated.

You can learn more about the social media strategies I've used to help market hundreds of powerful brands inside my free Facebook group with link below!

Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF

Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

In my 10+ years of being in the branding and marketing space, there is one crucial component that has been proven to nurture leads and increase sales.

Email marketing. (If this feels like a lot to implement right now, just think start by capturing email addresses to market to at another time!)

I've set up hundreds of email funnels at this point and the efforts pay off for a number of reasons. 1.) You can easily see who is watching, clicking, and where they are dropping off. 2.) It's your (somewhat only) chance to re-engage and market to past and potential guests.

So how do you do this and where do you start? 1.) Listen to this podcast and DM me your questions so I can give you the resources and 2.) Set up your platform email platform. (We recommend using StayFi to capture email addresses!)

Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.

Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF

Niki is a travel agent who has been a client of The Weber Co. (and we've been clients of hers as well!)

In this episode, Niki and her husband Nick (also high-school sweethearts) share how they got started in the short-term rental space and how Podcasts were their best friends while getting started.

Something that they mentioned that stood out to me is having "Instant buyer remorse" which is almost always expected when making a HUGE investment like a 12-person home out-of-state.

Within 24 hours, they had their first booking which definitely calmed some nerves - and they so graciously shared lessons that can help you in your short-term rental journey too!

Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @travelsbyniki so we can connect.

Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF

SO MANY QUESTIONS...

And I get it!

The business that earned nearly a million dollars in revenue took a major pivot.

And here's the thing, I've spent 10+ years in the branding and marketing space.

In April, Collin (my husband and business partner) and I started our short-term rental journey and it didn't take me long to realize that a solid combination of branding, marketing, and a stellar guest eperience was what this industry was really lacking.

The idea of short-term rental isn't exactly new to me, this has been part of my vision for years and years. But now, I can align my expertise with this space and help hosts get a crazy ROI.

The questions I'm answering today on the podcast are pretty vulnerable as I'm still facing some of the fears and challenges that come with rebranding.

Tune in to hear my re-brand strategy and some of the behind-the-scenes work that has gone behind The Weber Co. 2.0

Make sure to tag us when you listen @hostedbythewebers so we can connect.