Branded & Booked

For the longest time, I kept corporate-style pencil skirts and blazers in case my business didn't work out, and I needed to go back to a traditional job.

My backup plan wasn't serving me but keeping me stuck in a lack mindset. My subconscious mind was basically telling me, "You're probably going to fail, so have a backup plan."

Of course, it's important to have emergency savings and do the things that make you a responsible business owner, but letting the "what ifs" take up space in your mind is not working.

In this episode of BRANDED!, I'm sharing an exercise around money that my mentor shared with me, and wow, it was insanely powerful. I mean, I was in tears by the end of it.

Enjoy the exercises and journal prompts that I share with you in this episode.

Make sure to register for the free 3-day workshop for coaches, course creators, and service-based business owners who are ready to elevate their authority message and scale beyond 6-figures annually. https://www.theweberco.com/brand-evolution

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Coaches, course creators, and service-based business owners, please believe me when I say that I am going to share with you the MOST lucrative marketing strategy to implement.

I'm starting this episode of BRANDED! by breaking down the difference between marketing strategy vs. marketing tactics

Your marketing strategy is the overall bigger picture strategy that helps you determine which tactics will best support you.

Over the last few years, we have seen multiple different strategies come and go: DM strategies, Facebook groups, freebie PDFs, etc.

We have tried a lot of things here at The Weber Co., and there is one tried and true strategy that has worked well time and time again. This particular strategy is what has helped us become nearly a 7-figure business which is why we are sharing it with you!

Make sure to register for the free 3-day workshop for coaches, course creators, and service-based business owners who are ready to elevate their authority message and scale beyond 6-figures annually. https://www.theweberco.com/brand-evolution

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Ok, this is juicy.

Today we are diving into the best (and worst) ways to grow your email subscribers in 2023.

Disclaimer: You should know exactly who it is that you are speaking to, the problem you solve, and how you do it differently to attract your most aligned clients that are ready to buy.

In 2023, it's going to take more than freebies for the sake of freebies (2019, is that you callin'?) to grow your email list. It's also going to take more than pop-up "exclusive content" and updates (if only it were that easy, right?)

It's all good though, friend. I'm not holding back on the details behind the best practices for subscriber growth like interactive quizzes, Live Launching (specifically our 5, 3,1 method), resources tied to long-form content, and DM automation.

I mean, holy buckets, just think of the value difference between a live masterclass/workshop with you compared to a free PDF.

Make sure to register for the free 3-day workshop for coaches, course creators, and service-based business owners who are ready to elevate their authority message and scale beyond 6-figures annually. https://www.theweberco.com/brand-evolution

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

In 2023, buyers are more discerning than ever before, and this is due to a variety of different reasons.

Many of us experienced a boom in 2020, with money and time not being much of an objection during that wild year. However, people have been burned with over-promises and not-so-stellar results from investments they have made.

In this episode, I'm giving you the detailed scoop on these five components to help you land your Hell yes clients and crush your sales goals.

✔️ Focusing on your brand experience.

✔️Not being all things to all people and honing in on your true transformative offers.

✔️Increasing the runway period in terms of building trust.

✔️Creating an evergreen offer that someone can come into at any point of time.

✔️Prioritizing longform content.

At the end of the day, selling is an act of service. When you're truly selling from a place of service, it becomes natural and fluid.

MY BIRTHDAY GIVEAWAY: ✨ BRAND ENERGY BUNDLE ✨

The brand energy bundle includes:

A $100 gift card to a spa of your choice

- One-on-one brand audit with me

- $500 scholarship for Launch Evolution Academy OR you can use it towards our agency services

To enter the Brand Energy Bundle:

1.Leave a review sharing your biggest takeaway

2.Take a screenshot of that review and DM it to me on instagram @theweberco

BONUS: Get a bonus entry every time you share our podcast on your stories and tag @theweberco

Cheers to 30 years and another epic decade with all of you rockstars.

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Holy wow, I'm turning 30! (and 31 weeks pregnant) 🎉

The lessons, achievements, and opportunities I have experienced in my 20s are something that shaped our nearly 7-figure company today.

- Graduating from Butler and starting my fashion blog Trendy In Indy.

- Fundraising my way to traveling abroad.

- Marrying my high school sweetheart, Collin.

- Moving across the country for my "dream job" just to realize it was a stepping stone and moving back to Indiana to be with family.

- Pivoting my company to fully embody my life's purpose of helping entrepreneurs build authority brands.

- Giving birth to my son, Eli, who has taught me a new level of patience and a deeper understanding of unconditional love.

- And, of course, getting pregnant with our second (and last) baby!

MY BIRTHDAY GIVEAWAY: ✨ BRAND ENERGY BUNDLE ✨

The brand energy bundle includes:

A $100 gift card to a spa of your choice

- One-on-one brand audit with me

- $500 scholarship for Launch Evolution Academy OR you can use it towards our agency services

To enter the Brand Energy Bundle:

1.Leave a review sharing your biggest takeaway

2.Take a screenshot of that review and DM it to me on instagram @theweberco

BONUS: Get a bonus entry every time you share our podcast on your stories and tag @theweberco

Cheers to 30 years and another epic decade with all of you rockstars.

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Holy wow, I’m turning 30! (and 31 weeks pregnant) 🎉

The lessons, achievements, and opportunities I have experienced in my 20s are something that shaped our nearly 7-figure company today.

• Graduating from Butler and starting my fashion blog Trendy In Indy.

• Fundraising my way to traveling abroad.

• Marrying my high school sweetheart, Collin.

• Moving across the country for my “dream job” just to realize it was a stepping stone and moving back to Indiana to be with family.

• Pivoting my company to fully embody my life’s purpose of helping entrepreneurs build authority brands.

• Giving birth to my son, Eli, who has taught me a new level of patience and a deeper understanding of unconditional love.

• And, of course, getting pregnant with our second (and last) baby!

MY BIRTHDAY GIVEAWAY: ✨ BRAND ENERGY BUNDLE ✨

The brand energy bundle includes: 

1. A $100 gift card to a spa of your choice

2. One-on-one brand audit with me

3. $500 scholarship for Launch Evolution Academy OR you can use it towards our agency services

To enter the Brand Energy Bundle:

1. Leave a review sharing your biggest takeaway

2. Take a screenshot of that review and DM it to me on instagram @theweberco

BONUS: Get a bonus entry every time you share our podcast on your stories and tag @theweberco

Cheers to 30 years and another epic decade with all of you rockstars.

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

If you've been in our circle for any amount of time, you've probably heard us use the term "organic marketing".

Organic marketing is any form of marketing that is unpaid. Psst.. this goes much further than just content.

We've coined an organic marketing strategy that we call "The 3 C's of Marketing", and it stands for content, conversations, and collaborations.

• Content serves the purpose of starting conversations with your audience, demonstrating your unique value, and taking them off of a platform that you don't own onto one that you do own.
• Conversations are the heartbeat of your business. Having consistent conversations is directly correlated to your bottom line. People are more likely to purchase from someone who has taken the time to listen and show care and concern for them.
• Collaborations are a way to leverage someone else's audience and to get more eyes on you, your platforms, and your offer.

Enjoy this episode of BRANDED! And tag us on stories @theweberco when you listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

This isn't the episode I had planned for you today, and to be honest, this is a difficult conversation to have.

One year ago, we moved back to Indiana and into a new home. During this time I carried a money story from my parents closing their business and filing personal bankruptcy.

When things were going well, I often found myself thinking when is the other shoe going to drop?

I couldn't even commit to decorating our walls because I was worried that I wouldn't be able to pay myself and we would lose it all.

I've worked with multiple mentors who have helped me work on this over the past 12 months along with many other shifts I had to make to reach this point.

My goal today is to give you a mindset shift that you may need to make in your business.

Enjoy this episode of BRANDED! And tag us on stories @theweberco when you listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Listen, friend, I know there are a lot of marketing strategies that work well, but I've seen live launching change the trajectory for multiple service-based businesses, including my own.

Why? you ask. Live launching:

1. Nurtures your audience
2. 2. Builds brand awareness
3. 3. Increases brand loyalty

(The lucrative cash infusion it brings is just an added bonus.)

And if your offer is structured accordingly, you'll experience recurring monthly revenue from your live launch efforts.

Enjoy this episode of BRANDED! And tag us on stories @theweberco when you listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Listen, I can tell you how effective live launching is all day (I mean it has taken us to nearly a million dollar company), but I want you to hear how it's helped other entrepreneurs who have used our formula.

• Whitney leveraged our five-day process and created a sweet $30K cash infusion.
• Leah leveraged our three-day process and surpassed her target number of conversions.
• Alysse leveraged our one-day process and had a 300% return on investment.

Enjoy this episode and make sure to tag @theweberco on stories when you're listening. Cheers!

Save your seat to The 6-Figure Brand Evolution: https://www.theweberco.com/brand-evolution

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs