Let's talk about a marketing topic, DM strategy.

Let me start by saying that there is a big difference between cold pitching vs. cold DMs and in today's episode of BRANDED! we're actually talking about when it may be appropriate to cold pitch (shocking, right?)

But here is the thing, these platforms are called social platforms for a reason and they should primarily be used to expand your network, build relationships, and serve your audience.

It's also important to note that relationship building is a long game, and it could take several months to convert someone.

We also dive into automation (and funnels) and how they can engage your audience while supporting your business growth.

And if you're ready to see what automating your own business (email, text, DMs, etc.) while prioritizing the relationship on the other end of the screen can look like, shoot me a DM with the word AGENCY.

Don't forget to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Our new baby boy, Noah Gray, came into our lives, and as expected, this disrupted things quite a bit.

Most of you probably know that Collin and I have decided not to find out the gender until both of our babies were born. I was back and forth between thinking if the baby was a boy or girl this time around until I saw in an ultrasound how much this baby looked like Eli.

All and all, there were several differences with this birth experience that I'll be sharing with you in this episode:

This baby measured bigger since the beginning, along with my HGC levels being higher. (At one point, they were determined we were having multiples.)

The physical aspect of the recovery has been quicker this time around.

We are up with him every three hours on average.

We have so much going on personally in our lives, which is majorly affecting things post-partum. I actually told Collin 10 days post-partum that I just feel like I'm failing. I know that the baby blues have been a major factor here.

I've been making some major pivots in the business to assist this new market, along with starting a new business, Hosted by The Webers. I'm in a season of redefining and only moving forward with clients who align.

Enjoy this episode, and make sure to follow my new business @hostedbythewebers to follow along!

Don't forget to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Brandi Linn, a long-time client at The Weber Co., is on the podcast today to share with us digestible solutions to prevent burnout.

Brandi is a passionate coach committed to helping high-achieving, Kingdom-minded women move the needle in life and business.

In this episode, we discuss the signs of living in survival mode, letting go of relationships (including the one of yourself), prioritizing health and rest, and even a little bit of personal brand.

As women of "and," meaning that we are so much more than one thing, Brandi helps bring us back to what's most important in life.

Brandi is a leader in ministry who owns a Florida Airbnb and investment property in Indy, along with Sister Bird Boutique, which has grown to a 7-figure brand in five years. In all of this, she manages to feel balanced and have total joy, largely due to her personal relationship with Jesus and my simple systems.

Enjoy this episode and make sure to tag us on stories @theweberco and @sisterbirdboutique when you give us a listen!

Connect with Brandi: https://instagram.com/sisterbirdboutique

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

I'm sure at this point in business you've noticed that live video brings a different energy than pre-recorded videos, still content, etc., right?

Live launching gives your audience a brand experience and shows them what it could be like to work with you. (This is what we call Brand Energy!)

At The Weber Co., we have streamlined our launch process into what we call a "5,3,1 method", and there is no need to recreate the wheel. (This means you can use your launch content over and over again!)

And even If your attendees don't convert this time around, you have plenty of time to nurture them before the next launch!

Here are five signs that live launching will work for your business:

Your freebie isn't working how you want it to (your email list isn't growing)

Your current marketing strategy looks like post and hope

Your sales feel stagnant

You have an existing audience, but maybe they aren't as deeply connected to your message as they could be

New or existing offer to bring to market

Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Cycle syncing and business, let's talk about how these two topics relate.

Once you start to notice patterns between the four cycles, you can start making strategic decisions by asking yourself questions like:

In what phase should I schedule launches?

In what phase should I prioritize rest?

In what phase should I plan to be social?

Caitlin is a former professional ballet dancer turned Pilates instructor and women's health educator.

Her own journey to hormone health inspired her to educate other women to embrace their superpower, their periods, through cycle syncing, fitness, and fertility awareness in order to live a more harmonious life.

Enjoy this episode and make sure to tag us on stories @theweberco and @springtolifemethod when you give us a listen!

Connect with Caitlin: https://instagram.com/springtolifemethod

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Three questions that I get asked often:

"Steph, how much of me should be in my business?"

"What is the difference between a personal brand and a business brand?"

"Which type of brand would best suit my business?"

In this episode of BRANDED!, I answer these questions with examples of who should have a personal/business brand and why.

Influencers, content creators, network marketers, service-based entrepreneurs, and product-based entrepreneurs: this episode is for you.

Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Lately, while scrolling Instagram, I've been seeing some things that… well, make me cringe.

The fact that most forward-facing people aren't talking about the MASSIVE shifts in the market right now is a big one. Because let's face it, what worked in 2019 doesn't work today. Heck, some strategies that worked at the beginning of last year don't work today.

In this episode of BRANDED!, I'm diving into the cringe-worthy marketing tactics that I'm seeing so many "experts" (even the big-name ones make), like lack of transparency and quick fixes!

Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

For the longest time, I kept corporate-style pencil skirts and blazers in case my business didn't work out, and I needed to go back to a traditional job.

My backup plan wasn't serving me but keeping me stuck in a lack mindset. My subconscious mind was basically telling me, "You're probably going to fail, so have a backup plan."

Of course, it's important to have emergency savings and do the things that make you a responsible business owner, but letting the "what ifs" take up space in your mind is not working.

In this episode of BRANDED!, I'm sharing an exercise around money that my mentor shared with me, and wow, it was insanely powerful. I mean, I was in tears by the end of it.

Enjoy the exercises and journal prompts that I share with you in this episode.

Make sure to register for the free 3-day workshop for coaches, course creators, and service-based business owners who are ready to elevate their authority message and scale beyond 6-figures annually. https://www.theweberco.com/brand-evolution

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Coaches, course creators, and service-based business owners, please believe me when I say that I am going to share with you the MOST lucrative marketing strategy to implement.

I'm starting this episode of BRANDED! by breaking down the difference between marketing strategy vs. marketing tactics

Your marketing strategy is the overall bigger picture strategy that helps you determine which tactics will best support you.

Over the last few years, we have seen multiple different strategies come and go: DM strategies, Facebook groups, freebie PDFs, etc.

We have tried a lot of things here at The Weber Co., and there is one tried and true strategy that has worked well time and time again. This particular strategy is what has helped us become nearly a 7-figure business which is why we are sharing it with you!

Make sure to register for the free 3-day workshop for coaches, course creators, and service-based business owners who are ready to elevate their authority message and scale beyond 6-figures annually. https://www.theweberco.com/brand-evolution

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Ok, this is juicy.

Today we are diving into the best (and worst) ways to grow your email subscribers in 2023.

Disclaimer: You should know exactly who it is that you are speaking to, the problem you solve, and how you do it differently to attract your most aligned clients that are ready to buy.

In 2023, it's going to take more than freebies for the sake of freebies (2019, is that you callin'?) to grow your email list. It's also going to take more than pop-up "exclusive content" and updates (if only it were that easy, right?)

It's all good though, friend. I'm not holding back on the details behind the best practices for subscriber growth like interactive quizzes, Live Launching (specifically our 5, 3,1 method), resources tied to long-form content, and DM automation.

I mean, holy buckets, just think of the value difference between a live masterclass/workshop with you compared to a free PDF.

Make sure to register for the free 3-day workshop for coaches, course creators, and service-based business owners who are ready to elevate their authority message and scale beyond 6-figures annually. https://www.theweberco.com/brand-evolution

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs