Branded & Booked

Welcome to Hosted By The Webers!

From the HBTW podcast you can expect: adivce from guest experts, branding and marketing guidance in the short-term rental space, and the lessons we are learning as we continue our journey as a married couple and business partners.

I (hi, it's Steph) will be sharing my knowledge in design, branding, and marketing to help you bring your dream guest experience to life whether it be short-term rentals, property management, or other forms of entrepreneurship.

In this specific episode, we are diving into how we got into this space and the vision we have created for this business and our family.

We hope that this episode inspires you to take action to create and pursue a vision for your family as well.

Make sure to tag us when you listen @hostedbythewebers so we can connect.

Well, the 5th time's a charm, I guess… (Yes it took 5 takes to record this episode)

In March 2022, we officially launched our agency model. I learned very quickly that to scale an agency, you NEED team members. As I was trying to scale the agency, coach clients, lead a team of five employees… I experienced major burnout. Everything just felt super hard at one time.

In September 2022, we experienced a failed launch into our coaching program. And when you have a team of five people to make payroll for, failed launches aren't an option.

This led to something very unexpected…

In January of this year, I closed doors to my signature coaching program that brought in over $500K in revenue, Brands That Captivate Academy. This was a HARD decision, but I knew it was no longer what the market needed.

A couple of months ago, I had to skip payroll for myself, which did not feel good as a business owner working 60+ hours a week postpartum.

But I had to make sure team members and contractors were paid. Now, The Weber Co. is just me, again.

So where did I go wrong? Well, I know that I was serving too many people. When it comes to getting specific with who you serve, I'm my own worst client. But I think I'm figuring it out…

Since Collin and I have come into the short-term rental space, I've realized the MAJOR gaps.

Two of the biggest gaps are identifying your ideal guest and elevating the guest experience.

I'm still very much in the infancy stages and I don't know what it will looks like, but I feel The Weber Co. will make a massive pivot in the near future to focus on branding and marketing for short-term rentals and boutique hotels.

Until I know exactly what this looks like, I'm going to be hitting the pause button on this podcast to figure things out and continue to focus on my current clients. Until then, connect with me on Instagram @theweberco - I'm an open book!

Stay tuned for the return and revamp of BRANDED! and until we meet again cheers!

If you've been hanging out with The Weber Co. for any length of time, you know that story-telling is one of the most under-leveraged content tools, and it is also what connects us with our audience.

But as entrepreneurs, we are often too close to our own stories, and we need someone else to help pull the information out of us.

In general, story-telling can feel too personal and be challenging to share, but in this episode, Kris shares her philosophy on how story-telling isn't about the guide but about the audience.

Kris also shares with us how our brains literally can not disengage from stories, which is why we feel so compelled to pay attention until the end.

Enjoy this episode and make sure to tag us on stories @theweberco and @reddoordesign when you give us a listen!

Connect with Kris: https://instagram.com/reddoordesign

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Let's talk about a marketing topic, DM strategy.

Let me start by saying that there is a big difference between cold pitching vs. cold DMs and in today's episode of BRANDED! we're actually talking about when it may be appropriate to cold pitch (shocking, right?)

But here is the thing, these platforms are called social platforms for a reason and they should primarily be used to expand your network, build relationships, and serve your audience.

It's also important to note that relationship building is a long game, and it could take several months to convert someone.

We also dive into automation (and funnels) and how they can engage your audience while supporting your business growth.

And if you're ready to see what automating your own business (email, text, DMs, etc.) while prioritizing the relationship on the other end of the screen can look like, shoot me a DM with the word AGENCY.

Don't forget to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Our new baby boy, Noah Gray, came into our lives, and as expected, this disrupted things quite a bit.

Most of you probably know that Collin and I have decided not to find out the gender until both of our babies were born. I was back and forth between thinking if the baby was a boy or girl this time around until I saw in an ultrasound how much this baby looked like Eli.

All and all, there were several differences with this birth experience that I'll be sharing with you in this episode:

This baby measured bigger since the beginning, along with my HGC levels being higher. (At one point, they were determined we were having multiples.)

The physical aspect of the recovery has been quicker this time around.

We are up with him every three hours on average.

We have so much going on personally in our lives, which is majorly affecting things post-partum. I actually told Collin 10 days post-partum that I just feel like I'm failing. I know that the baby blues have been a major factor here.

I've been making some major pivots in the business to assist this new market, along with starting a new business, Hosted by The Webers. I'm in a season of redefining and only moving forward with clients who align.

Enjoy this episode, and make sure to follow my new business @hostedbythewebers to follow along!

Don't forget to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Brandi Linn, a long-time client at The Weber Co., is on the podcast today to share with us digestible solutions to prevent burnout.

Brandi is a passionate coach committed to helping high-achieving, Kingdom-minded women move the needle in life and business.

In this episode, we discuss the signs of living in survival mode, letting go of relationships (including the one of yourself), prioritizing health and rest, and even a little bit of personal brand.

As women of "and," meaning that we are so much more than one thing, Brandi helps bring us back to what's most important in life.

Brandi is a leader in ministry who owns a Florida Airbnb and investment property in Indy, along with Sister Bird Boutique, which has grown to a 7-figure brand in five years. In all of this, she manages to feel balanced and have total joy, largely due to her personal relationship with Jesus and my simple systems.

Enjoy this episode and make sure to tag us on stories @theweberco and @sisterbirdboutique when you give us a listen!

Connect with Brandi: https://instagram.com/sisterbirdboutique

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

I'm sure at this point in business you've noticed that live video brings a different energy than pre-recorded videos, still content, etc., right?

Live launching gives your audience a brand experience and shows them what it could be like to work with you. (This is what we call Brand Energy!)

At The Weber Co., we have streamlined our launch process into what we call a "5,3,1 method", and there is no need to recreate the wheel. (This means you can use your launch content over and over again!)

And even If your attendees don't convert this time around, you have plenty of time to nurture them before the next launch!

Here are five signs that live launching will work for your business:

Your freebie isn't working how you want it to (your email list isn't growing)

Your current marketing strategy looks like post and hope

Your sales feel stagnant

You have an existing audience, but maybe they aren't as deeply connected to your message as they could be

New or existing offer to bring to market

Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Cycle syncing and business, let's talk about how these two topics relate.

Once you start to notice patterns between the four cycles, you can start making strategic decisions by asking yourself questions like:

In what phase should I schedule launches?

In what phase should I prioritize rest?

In what phase should I plan to be social?

Caitlin is a former professional ballet dancer turned Pilates instructor and women's health educator.

Her own journey to hormone health inspired her to educate other women to embrace their superpower, their periods, through cycle syncing, fitness, and fertility awareness in order to live a more harmonious life.

Enjoy this episode and make sure to tag us on stories @theweberco and @springtolifemethod when you give us a listen!

Connect with Caitlin: https://instagram.com/springtolifemethod

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Three questions that I get asked often:

"Steph, how much of me should be in my business?"

"What is the difference between a personal brand and a business brand?"

"Which type of brand would best suit my business?"

In this episode of BRANDED!, I answer these questions with examples of who should have a personal/business brand and why.

Influencers, content creators, network marketers, service-based entrepreneurs, and product-based entrepreneurs: this episode is for you.

Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Lately, while scrolling Instagram, I've been seeing some things that… well, make me cringe.

The fact that most forward-facing people aren't talking about the MASSIVE shifts in the market right now is a big one. Because let's face it, what worked in 2019 doesn't work today. Heck, some strategies that worked at the beginning of last year don't work today.

In this episode of BRANDED!, I'm diving into the cringe-worthy marketing tactics that I'm seeing so many "experts" (even the big-name ones make), like lack of transparency and quick fixes!

Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen!

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs