Today on BRANDED!, we have Ericka, one of our community members, on the podcast for a coaching session.

Ericka is an author in Indianapolis who has niched down to Christian moms but is ready to add another layer to her business with maybe a course or a coaching program.

I walk Ericka through a series of questions to help her define her avatar and gain a little more clarity in business.

We also discussed how to help the audience become problem aware (without feeling overly negative) and what her avatar continuum would look like.

I encourage you to take this episode and answer these questions to fit your own business.

Connect with Steph: [email protected] Read about our programs here: https://theweberco.com/all-programs

Today, I opened up about what it has felt like being the CEO of my business for the past several months. This level of vulnerability isn't always easy for me, which I talk about in this episode, but it is necessary.

This Summer was insanely challenging for many reasons.

At one point, I threw my arms in the air and asked for guidance, and I received it. The next day I had a strategy call on my books. Shortly after, I had a contract signed and paid.

So often, when we are feeling stuck we revisit the strategy and what we don't think about are our thoughts, beliefs, emotions, and actions.

I end this episode with three questions I want you to answer to help you get "unstuck".

Connect with Steph: [email protected]

Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority

Read about our programs here: https://theweberco.com/all-programs

Have you felt anytime over the last few months like you have been in a rut?

Maybe it's a revenue rut, a mindset rut, or just having a hard time piecing things together.

In this episode of BRANDED! I share with you a quote from my mindset coach, "There is nowhere for you to get to, there is only somewhere for you to shift to."

I'm asking you five questions today that I want you to reflect on and answer as we start this new season.

I would love for you to DM @theweberco on Instagram or share this episode and tell us the "a-ha" moment you have had!

Connect with Steph: [email protected]

Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority

Read about our programs here: https://theweberco.com/all-programs

In episode 124 of BRANDED!, "Your marketing doesn't matter if…"

I give you three very tangible reasons why your marketing efforts may not be working.

So often entrepreneurs think that they need to produce more content, be on more podcasts, and just take more action in order for their efforts to pay off, instead of actually getting the kink out of the hose and solving the problem.

I'm giving you two action steps after this episode:

1. Save your seat for our free 5-day value-packed workshop ACCESS YOUR AUTHORITY. You'll walk away with prominent steps to help you turn your brand into one that's highly binge-able.
2. Check out our agency and fill out an inquiry form. You owe it to yourself to see what it could look like to have our marketing team get our hands on your overall strategy and help you help redefine it.

Connect with Steph: [email protected]

Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority

Read about our programs here: https://theweberco.com/all-programs

Have you heard the term "quiet quitting"? If you hang out on TikTok, I'm sure you have.

I feel that I can speak on this from the side of an employee and an employer.

In this episode of BRANDED! I give my honest thoughts on why this is happening along with how to avoid it inside of your organization.

If you plan on or are in the process of growing a team, I encourage you to listen to this episode and to share with your team.

Connect with Steph: [email protected]

Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority

Read about our programs here: https://theweberco.com/all-programs

Do you ever feel overwhelmed trying to keep up and leverage Instagrams newest features and updates?

It's no secret that Instagram has changed quite a bit over the past few years.

Which is why I brought in Instagram and video expert Natasha Samuel, to todays episode of BRANDED!

Natasha is giving you her best practices for scheduling reels, pinned posts, and so much more. Enjoy!

Connect with Steph: [email protected]

Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority

Read about our programs here: https://theweberco.com/all-programs

Connect with Natasha: https://instagram.com/shinewithnatasha?igshid=YmMyMTA2M2Y=

As an ex-influencer in the fashion, beauty, travel space, this is a juicy conversation.

This episode will be amazing for you if:

You're a brand who is craving more visibility in the online space.

You're an influencer who is thinking, "ok maybe I should pivot".

You're considering partnering with brands, but have yet to start.

In this episode, I dive into what I would consider to be the next steps for brands, influencers, and content creators.

Enjoy this episode!

Connect with Steph: [email protected] Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs Connect with Heather: https://instagram.com/heathergeorgell?igshid=YmMyMTA2M2Y=

Have you ever wondered what the difference between the unconscious, subconscious, and conscious mind is and how they affect our everyday business?

I am joined today by a Weber Co. client Heather Georgell who gives us a taste of what she helps her clients with.

Heather defines a true limiting belief and how to ask the right questions to find the root of that underlying belief.

She also discusses how to work with your unconscious as a team to reevaluate that first event of the root cause and redefine that belief.

She also gives a juicy first step that is a great tool!

Enjoy this episode, and tag us when you share on your stories!

Connect with Steph: [email protected]

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Connect with Heather: https://instagram.com/heathergeorgell?igshid=YmMyMTA2M2Y=

Grab Heather's free clarity PDF: https://linktr.ee/heathergeorgell

We are about to launch our most revolutionary programs yet.

This episode will be very insightful to those who might be thinking, "should I add on to my offer?".

I started this business because I recognized a need for brand strategy.

We always look at the action and want to place blame on the marketing tactics. I hear it all the time, "Why isn't this post converting"?

When the root cause is the brand.

Entrepreneurs also don't realize that the brand work is constantly changing.

If we as humans are constantly changing and evolving, then our brand should be as well.

A rebrand can mean a total overhaul or just auditing and changing what isn't working.

Pro tip: Block out three full days at the beginning or end of the year to evaluate and audit your brand.

We created a membership community with a brand-focused curriculum that helps them create a raving-fan-worthy experience and will change the game for women entrepreneurs.

Make to RSVP to the launch party after listening to this episode!

RSVP to the LBS Launch Party: https://www.theweberco.com/lbs-rsvp

Connect with Steph: [email protected]

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Brand Story is one of the most under-leveraged tools in marketing. New research shows that consumers who connect with a brand emotionally have a 306% higher lifetime value (LTV)

We connect through the power of story.

Our brains are literally wired to love stories. This is why we binge Netflix books, plays, etc. even the best songs, tell stories.

Think of story as a way to get your message across in a way where people want to receive it. This is why it's such a powerful content tool.

When it comes to story-telling, it's important to understand that frequency & repetition are the two top drivers in sales.

Enjoy this episode!

Don't forget to join the waitlist for the Legendary Brands Society Launch Party, where we will be giving away prizes and granting founder member pricing and bonuses to our attendees!

Join here https://www.theweberco.com/lbs-waitlist

Connect with Steph: Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs