Branded & Booked

This week on Branded and Booked, I'm sharing how Cabins on the Cumberland (our micro-resort) brought in 50% direct bookings in May—and the exact strategy behind it.

Even while the property is still under construction, we created a marketing plan powered by storytelling, strategy, and a whole lot of intention. In this episode, you'll learn:

• Why content is just one part of a bigger marketing picture

• How pairing SEO with storytelling builds long-term visibility

• The 3 C's of marketing you need to revisit ASAP

• What to offer instead of a basic newsletter to grow your list

• Why collecting phone numbers matters (even if you're not texting yet)

• How to prep during the slow season so you're fully booked in the busy one

• What to keep in mind about partnering with local businesses

✨ If you're trying to grow a direct booking strategy that actually works, this one's for you.

DM me the word "INFO" at @theweberco on Instagram to learn more about how I can help you build a brand that books and a marketing strategy that converts.

Love this episode? Join my free → Facebook Group to keep the conversation going!

Airbnb's latest updates aren't just platform tweaks—they're a strategic move to keep hosts (and their guests) locked into Airbnb. From limiting outside links in communication to discouraging direct bookings, these changes could seriously impact how you grow YOUR business, build guest relationships, and maintain control over your brand.

In this episode, I'm breaking down what the changes mean, why they're a potential threat to independent hosts, and most importantly, how to stay in control of your brand, your business, and your bookings.

Whether you're new to hosting or own multiple properties, this episode will help you take ownership of your short-term rental brand, so you're not just building someone else's platform.

What You'll Learn: ✅ What's changing on the Airbnb platform ✅ Why relying solely on the platform is riskier than ever ✅ How to capture your guests' information while they're at your property ✅ How to build a guest pipeline you actually own (hello, email list + direct booking!) ✅ The key marketing assets every STR host needs to future-proof their business

Resources Mentioned: 🔗 Read Airbnb's Policy Updates → HERE📲 Connect with me on Instagram → @theweberco🎙️ Love this episode? Join my free → Facebook Group to keep the conversation going!

In today's episode of Branded & Booked, I'm handing the mic to three incredible short-term rental business owners who went through my last round of STR Marketing Bootcamp—April, Cathleen, and Jess. Each of them has a different business model, different challenges, and different results, and you'll hear firsthand how this 12-week live coaching program helped them build a powerful brand and marketing system that leads to more direct bookings and increased guest loyalty.

✔️ Why relying only on OTAs (Airbnb, Vrbo) limits your business growth ✔️ How these STR pros built a renowned brand and systemized their marketing ✔️ The behind-the-scenes of an STR lifestyle photoshoot (and why it matters!) ✔️ Real results from real business owners who made the shift to direct bookings

✨ April – Modern Mountain Vacations 📍 Lake Tahoe, CA & NV | Boutique STR consulting & co-hosting business 🔗 Follow along: @modernmountainvacations | www.modernmountainvacations.com

✨ Cathleen – Discovered in Travels 📍 Poconos, Pennsylvania | Short-term rental business & travel experiences 🔗 Follow along: @discoveredintravels | www.discoveredintravels.com

✨ Jess – Wander North | Northern Michigan Vacation Rentals 📍 Traverse City, MI | Real estate expert specializing in STR investments 🔗 Follow along: @wander.north.rentals | www.wandernorthrentals.com/links

🔥 Want to learn more about STR Marketing Bootcamp? Join the waitlist → here📲 Connect with me on Instagram → @theweberco🎙️ Love this episode? Join my free → Facebook Group to keep the conversation going!

Be honest: Have you ever said "Oh, I own an Airbnb," when asked what you do? Now imagine the difference between that and saying something like "I run a short-term destination for young couples.". The difference? Branding.

In this episode, we dive into what makes an Airbnb (or any business) go from just another option to a must-experience destination. Because let's be real—every industry is saturated, and standing out isn't about being the best; it's about creating a feeling that guests fall in love with.

✨ How to turn your Airbnb into a raving guest magnet ✨ Why a brand is more than a logo—it's an emotion ✨ What branding is NOT (and why most hosts get it wrong) ✨ The key to making guests feel transported—not just accommodated ✨ The ultimate way to differentiate in a crowded market

This episode will change how you think about standing out in a competitive space. Because when you build a brand people connect with, they won't just stay once—they'll keep coming back.

Steph on Instagram: @theweberco and @hostedbythewebers.

And don't forget: Join our Free Community >>HERE.

Some short-term rentals offer a place to stay, but some create an unforgettable experience… The Asheville Affair offers a trip guests will never forget.

In this episode, we're taking you behind the scenes of how we designed, branded, and launched a short-term rental built for bachelor and bachelorette groups—and how you can apply these strategies to make your own rental stand out.

You'll learn:

✔️ The strategy behind designing a space that stays booked (it's more than just good decor) ✔️ How we crafted an experience-first brand that attracts high-value guests ✔️ Key lessons from launching a rental that commands premium pricing

If you want to move beyond generic listings and create a rental that's the only choice for your ideal guests, this episode is packed with insights you can use.

🎉 FREE Workshop! 🎉 Want to go deeper? DM me the word 'workshop' on Instagram, and I'll send you access to an exclusive free training inside my Facebook group >>HERE!

Are you relying on your amenities to book your short-term rental?

Saying "We have a hot tub" or "We have a sauna" is fine—but it won't set you apart in a crowded market. (Trust me, there's a better way!)

In this episode, we're talking about how to move beyond a basic amenities list and: ✔️ Create a branded guest experience that makes your rental unforgettable ✔️ Sell the story of your stay so guests feel emotionally connected before they even book ✔️ Use simple, strategic tweaks to increase demand and justify premium pricing

The goal? To make your rental the only choice for your ideal guests—because they're not just booking a place to stay… they're booking an experience.

🎉 FREE Workshop! 🎉 Want to go deeper? DM me the word 'workshop' on Instagram, and I'll send you access to an exclusive free training inside my Facebook group >>HERE!

If you own a short-term rental (STR), you've probably wondered: Do I need an Instagram account for my property? Is social media even worth it? In this episode, I'm breaking down exactly how to approach social media marketing for your STR—without wasting time or energy.

Here's what I cover:

• Why choosing one platform first is key (and which one to start with)
• The surprising reason email marketing is actually more important than social media
• How to increase direct bookings (and rely less on Airbnb/VRBO)
• Whether or not your STR needs its own Instagram account

If you've been struggling to market your STR or aren't sure where to focus your efforts, this episode is for you! I'd love to hear your biggest takeaway from this episode—tag me when you listen so we can connect!

Steph on Instagram: @theweberco and @hostedbythewebers.

And don't forget: Join our Free Community >> HERE.

Branding. Marketing. Direct bookings.

If you've ever wanted to rely less on platforms like Airbnb or VRBO and take full control of your short-term rental business, this episode is for you.

We're diving into practical, no-fluff strategies to help you stand out, attract more direct bookings, and create a guest experience that leaves people raving (and returning).

From branding tips that position you as the go-to host to marketing secrets that feel authentic and effective, this episode is packed with actionable advice to help you:

• Create an epic guest experience.
• Handle less-than-stellar guest experiences.
• Encourage repeat bookings without relying on third-party platforms.

I'd love to hear your biggest takeaway from this episode—tag me when you listen so we can connect!

Steph on Instagram: @theweberco and @hostedbythewebers.

And don't forget: Join our Free Community >> HERE

Whether it's seasonal, economical, or due to shifts in the market, slow seasons will happen. But this doesn't have to mean slashing your prices to get bookings...

In this episode, we're talking about practical, no-fluff strategies to bring in guests, even when business feels quiet. From smart marketing moves to creative ways to reconnect with past clients, I'll show you how to attract more customers without discounting your value.

If you're ready to make slow months work for your business (instead of against it), hit play now! Make sure to tag me when you listen so we can connect!

• Steph on Instagram: @theweberco and @hostedbythewebers

And don't forget:

• Join our Free Community: >>HERE.

Welcome to the very first episode of Branded & Booked!

In case you're new here: I'm your host Steph Weber, branding and marketing expert helping short-term rental and boutique hotel owners create unforgettable guest experiences.

In this episode, you'll hear what's in store for Branded & Booked—from actionable branding and marketing strategies to stories that will inspire you to elevate your property and keep it consistently booked.

Whether you're a seasoned host or just starting out, this is your go-to podcast for standing out in a crowded market and turning your short-term rental into a brand guests can't wait to book.

Hit play and get ready to create rave-worthy experiences!

Thank you for being part of this journey. Enjoy this FIRST episode of 2025, and make sure to tag me when you listen so we can connect!

• Steph on Instagram: @theweberco and @hostedbythewebers

And don't forget:

• Join our Free Community: >>HERE.