There was a time I believed failure wasn’t just something I did—it was who I was.

But that belief got flipped on its head the day I had a transformational conversation with entrepreneur and coach James Wedmore.

In this episode, I’m sharing a powerful clip where James breaks down the real reason so many of us get stuck: we're building businesses with belief systems we picked up as students and employees—ones that no longer serve us.

We unpack:

• Why failure is just feedback (not a flaw)
• How to release identities that keep you small
• What being “coachable” really means (this moment changed me)
• How to rewire beliefs that are holding you back

If you’ve ever feared failure or felt defined by your mistakes, lean in. You’re about to see your story—and your future—differently.

Failure isn’t something to fear. It’s something to celebrate. 💥

Click >>PLAY<< to hear all of this and:

[00:51] Why I defined myself by failure—and how James shifted that narrative

[01:21] James explains how our “model of the world” keeps us stuck

[03:12] The surprising trait James says changed my life (and no one had ever told me before)

[04:25] How our experiences as employees and consumers shape limiting beliefs in business

[05:32] James’ analogy: Why applying football rules to basketball explains why most people struggle in business

[07:49] Why failure must be deconstructed—and fast—for entrepreneurs to succeed

🎧 Listen to the full episode: From Broke Bartender to Million Dollar CEO: A Conversation with James Wedmore

Listen to Related Episodes:

• Three Ways to Remove Comparison and Become Unstoppable
• How to Build Your Self Trust to Make Better Business Decisions
• Building Confidence with Ease: How I’m Becoming the 3X Version of Myself

Connect With James Wedmore:

James Wedmore is a renowned entrepreneur and business coach who helps digital CEOs grow scalable, sustainable businesses. Known for his contrarian perspectives and deep coaching work, James is the founder of Business By Design and host of the Mind Your Business podcast. His work focuses on mindset, identity, and dismantling the mental blocks that keep entrepreneurs from success.

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode546

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