In this episode of Behind the Knowledge, hosts Pat Barber and Todd Occhiuto sit down with Brad Marshall, owner of Greater Culture CrossFit, to discuss his journey from athlete to coach and gym owner. Brad shares how the core values of his gym—growth, challenge, optimism, and inspiration—shape his coaching philosophy and foster a positive community. This conversation offers valuable insights for coaches looking to create meaningful impact in their gyms and beyond.

LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO

⁠⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge

⁠⁠⁠⁠⁠--

FREE WORLD-CLASS COACH EVALUATION

https://www.besthouroftheirday.com/world-class-coach-evaluation

--

0:00 - Introduction

0:47 - Brad Marshall from Grater Culture CrossFit

1:05 - Brad’s Origin Story in Coaching

2:22 - Discovering CrossFit

3:07 - Starting Greater Culture CrossFit

5:12 - Helping Athletes Implement Change

7:17 - The Meaning Behind Greater Culture

9:06 - Coaching the Coaches

12:20 - Embracing Challenges

17:10 - The Role of Optimism in Coaching

19:02 - Inspiration in Coaching