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In this episode, we’re cracking open more than just cold ones, we’re cracking open the chaos behind one of the biggest brand faceplants in recent alcohol history. Bud Light's PR blunder cost billions, tanked its street cred, and left big beer brands scrambling like a frat boy who forgot finals week.
But this isn't just about beer. It's about identity, influence, and how the alcohol industry is getting a reality check as Gen Z and younger Millennials say, “Yeah, I’m good,” and reach for a coffee instead. We explore how the shifting culture around drinking is flipping the booze biz upside down, and why that’s actually great news for anyone trying to live clean, clear-headed, and free.
With a healthy dose of honesty and humor (because let's face it—this stuff is ridiculous and revealing), we unpack what big alcohol’s identity crisis means for your own transformation and why now is the perfect time to go against the grain and level up.
🔥 In this episode you’ll learn:
💡 Actionable Takeaways:
👊 Ready to stop drinking and start dominating in your business, relationships, and health?
Join our free men’s community, the Victory Circle, and connect with other high-performing guys living alcohol-free. Or hit us up for 1-on-1 coaching and build a custom path to freedom at thatsoberguy.com.
Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout
Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days
Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching
Invite Shane to Speak - https://www.thatsoberguy.com/speaking
For More Resources go to http://www.ThatSoberGuy.com
Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/
Follow us on Instagram @ThatSoberGuyPodcast
Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast
Follow us on X @ThatSoberGuyPod
Music - Going Late courtesy of Humans & Haven Sounds Inc.
National Suicide Prevention Lifeline - 1-800-273-TALK (8255)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4.7
477477 ratings
In this episode, we’re cracking open more than just cold ones, we’re cracking open the chaos behind one of the biggest brand faceplants in recent alcohol history. Bud Light's PR blunder cost billions, tanked its street cred, and left big beer brands scrambling like a frat boy who forgot finals week.
But this isn't just about beer. It's about identity, influence, and how the alcohol industry is getting a reality check as Gen Z and younger Millennials say, “Yeah, I’m good,” and reach for a coffee instead. We explore how the shifting culture around drinking is flipping the booze biz upside down, and why that’s actually great news for anyone trying to live clean, clear-headed, and free.
With a healthy dose of honesty and humor (because let's face it—this stuff is ridiculous and revealing), we unpack what big alcohol’s identity crisis means for your own transformation and why now is the perfect time to go against the grain and level up.
🔥 In this episode you’ll learn:
💡 Actionable Takeaways:
👊 Ready to stop drinking and start dominating in your business, relationships, and health?
Join our free men’s community, the Victory Circle, and connect with other high-performing guys living alcohol-free. Or hit us up for 1-on-1 coaching and build a custom path to freedom at thatsoberguy.com.
Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout
Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days
Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching
Invite Shane to Speak - https://www.thatsoberguy.com/speaking
For More Resources go to http://www.ThatSoberGuy.com
Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/
Follow us on Instagram @ThatSoberGuyPodcast
Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast
Follow us on X @ThatSoberGuyPod
Music - Going Late courtesy of Humans & Haven Sounds Inc.
National Suicide Prevention Lifeline - 1-800-273-TALK (8255)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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