In this episode, we're cracking open more than just cold ones, we're cracking open the chaos behind one of the biggest brand faceplants in recent alcohol history. Bud Light's PR blunder cost billions, tanked its street cred, and left big beer brands scrambling like a frat boy who forgot finals week.

But this isn't just about beer. It's about identity, influence, and how the alcohol industry is getting a reality check as Gen Z and younger Millennials say, "Yeah, I'm good," and reach for a coffee instead. We explore how the shifting culture around drinking is flipping the booze biz upside down, and why that's actually great news for anyone trying to live clean, clear-headed, and free.

With a healthy dose of honesty and humor (because let's face it—this stuff is ridiculous and revealing), we unpack what big alcohol's identity crisis means for your own transformation and why now is the perfect time to go against the grain and level up.

🔥 In this episode you'll learn:

• Why Bud Light's billion-dollar fumble isn't just a marketing mistake, it's a wake-up call.
• How sober living is becoming a power move, not a punishment.
• What you can learn from watching the alcohol industry panic like it's the end of prohibition.

💡 Actionable Takeaways:

1. Use industry trends as proof that you're not the weird one, the world is shifting. Ride the wave.
2. Audit your environment: if alcohol brands are confused about who they are, are you crystal clear about who you want to be?

👊 Ready to stop drinking and start dominating in your business, relationships, and health?

Join our free men's community, the Victory Circle, and connect with other high-performing guys living alcohol-free. Or hit us up for 1-on-1 coaching and build a custom path to freedom at thatsoberguy.com.

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

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