Create a franchise, build a brand that delivers a luxury experience, and prioritize your self care! These are all things I talk about with today’s guest, Vanessa Bourne.

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Follow Vanessa: @vanessabourne3

Boxhaus.co

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Show Notes:

Welcome back crafted entrepreneurs today I'm joined by my friend Vanessa born, she is a mom and owner of several amazing studios including Box Haus where if you follow me on Instagram, you've seen me work out there. Vanessa has made an incredible living out of a health and wellness brand, having brick and mortar studios in the Orange County, LA area for the last 15 years. In this episode, we dive into how Vanessa her business to be able to franchise, how to brand your business in the luxury space, and surprising benefits of self care.

02:15 How were you able to create success so quickly within the small niche of pilates?

07:15 How did COVID-19 impact you as an entrepreneur in the fitness business? 

12:45 Reopening fitness studios after COVID-19 closures. 

20:00 What led you to begin franchising your business?

25:15 Creating a brand identity for a business in the luxury space.

29:30 Starting a boxing gym franchise with a focus on authenticity and intensity.

35:15 The surprising benefits for your business of focusing on your self care.

39:00 Tips for making a healthy lifestyle.