Build That Business

 It’s been a few episodes since I’ve stepped up to mic for a solo show and I am so excited for today’s topic. We’re going to be talking about what you need to evaluate in your business before the year ends. 

Aside from all of the marketing strategies that we cover on the podcast, a HUGE part of my business growth is our ability to step back and evaluate. We make this a priority in our business to do a quick audit and adjust where needed every 6 months or so, so that we can constantly be operating more efficiently. 

In today's episode, we'll cover:

- How to do a calendar audit so that you can be spending your time more efficiently
- How to bath your work to increase your productivity
- The importance of batching your client appointments to streamline your sales process
- Why it’s time to say no to those midweek coffee dates 
- A simple lead generation tactic 
- How to analyze your social media content so you can perfect your marketing strategy
- The importance of setting your profit goal and direction for your life and business

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIES TO GROW YOUR WEDDING BUSINESS:
www.LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP:
www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM: 
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SHOW NOTES:
www.LindsayJWilliams.com/shownotes/26

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Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
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You’re listening to the Build That Business Podcast, Episode 25. Today, I’m chatting with Taylor de la Fuente and she’s going to teach us how to write a sales page that sells for us. Taylor is an award-winning writer, inclusive language educator, and the owner of Lemon Tree Editorial. As a copywriter serving the wedding industry, Taylor writes persuasive and personality-packed websites, brochures, and other marketing materials for wedding pros who want to woo prospective couples.

Today’s episode is packed with step by step lessons that we can implement right now in our businesses. So this is definitely a note taking episode. Grab that pen, a notebook, pour yourself a cup of coffee and let’s dive in…

In today's episode, we'll cover:

- The mindset shift you need to take to start selling with confidence. Selling can make a lot of people feel awkward or uncomfortable.
- What the heck even goes on a Sales page, anyway?
- How long should your Sales page be?
- Which does she recommend: putting prices on your website, or reserving that information for after someone inquires?
- What are some common mistakes you see on a Sales page?
- She also dives into the four types of buyers (competitive, spontaneous, methodical, and humanistic ) and how to write for each one.

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/25

Follow Taylor:
Website: https://www.lteditorial.com/
Instagram: https://www.instagram.com/lteditorial/
Free Sales Page Review: https://www.lteditorial.com/free-review

You’re listening to the Build That Business Podcast, Episode 24. You are in for a treat today, my friends, I’m sitting down with Missy Campbell to talk about growing your business without social media and spoiler alert - We are diving into Pinterest today. Yes, Pinterest is not a social media platform - it’s a search engine. And if you are not using it for your business, you have to give this episode a listen. The strategies Missy is going to teach us today will change everything for your business… ready to listen in? Let’s get to it…

In today's episode, we'll cover:
- A full Pinterest marketing strategy for your small business.
- How to set up your Pinterest account for organic visibility
- Do we have to Pin every day? How often should we pin and how much time is it going to take?
- What kinds of things should I promote on Pinterest?

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/24

Follow Missy:
Website: www.tasteofsimple.com
Facebook: https://www.facebook.com/tasteofsimple
Instagram: https://www.instagram.com/tasteofsimple/
Pinterest: https://www.pinterest.com/tasteofsimple
Pin Magic Course: www.tasteofsimple.com/pinmagic

You’re listening to the Build That Business Podcast, Episode 23. Today, I’m sitting down with Octavia Elease from Octavia Elease Designs to talk about how to create your website with intention, specially using the StoryBrand framework by Donald Miller.

Octavia Elease is a Showit Website Designer based in Atlanta, Georgia. She has an eye for a clean and modern aesthetic that has attracted a luxury clientele over the course of her design career. Octavia creates intentional brand visuals and content to help creative entrepreneurs communicate their brand story so they can connect with their ideal clients.

In today's episode, we'll cover:

1. What is the StoryBrand framework and how does it work?
2. How to get into the minds of your ideal customers so you can address their pain points and desires
3. Octavia does a deep dive into the framework and how you can use it to revamp your website content. 
4. Specific examples from the lens of a wedding business so you can implement it into your business (looking at you - wedding pros!) 

This episode is jam packed with insight and tangible tips that you can start using right away on your website. I can’t wait for you to dive in! Thanks for tuning into today’s episode of the Build That Business Podcast.

 Ready to dive in? Let’s listen! 

FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies
EPISODE SHOW NOTES: www.LindsayJWilliams.com/shownotes/23
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

Building a StoryBrand by Donald Miller:
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_1?keywords=storybrand&qid=1637608974&sr=8-1

Follow Octavia:

Website: www.octaviaeleasedesigns.com
Facebook: www.facebook.com/octaviaeleasedesigns
Instagram: www.instagram.com/octaviaeleasedesigns
Facebook Group, Boost Your Brand: www.facebook.com/groups/boostyour

You’re listening to the Build That Business Podcast, Episode 22. Today, I’m sitting down with Kellie Daab to talk about what it means to be a Highly Sensitive Entrepreneur.

Kellie Daab is the Highly Sensitive CEO. After working in the creative industry for her entire career, Kellie couldn’t understand why she felt different from other entrepreneurs. Despite running a highly successful education business, speaking on dozens of stages, and winning multiple awards - Kellie still felt something was “wrong with her”. She set out to determine why she felt overwhelmed and unfilled in business and life. That’s when she discovered HSP and the traits of a highly sensitive person. Kellie went on a quest to find a new way of living and working. Since then, Kellie has completely reset her business and reclaimed her peace. Now, she helps other highly sensitive entrepreneurs do the same through consulting, education, and solopreneurship.

In today's episode, we'll cover:

- How to tell if you are a Highly Sensitive Entrepreneur.
- What are some traits you should look for to determine if we are highly sensitive?
- I asked Kellie if she considered being highly sensitive a super power or a challenge.
- The difference between sensitive and just stuck in business. How do we know the difference?
- How the pandemic has affected those of us who are highly sensitive entrepreneurs.

This episode is jam packed with insight. I can’t wait for you to dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast.

ABOUT KELLIE:
Kellie Daab is the Highly Sensitive CEO. After working in the creative industry for her entire career, Kellie couldn’t understand why she felt different from other entrepreneurs. Despite running a highly successful education business, speaking on dozens of stages, and winning multiple awards - Kellie still felt something was “wrong with her”. She set out to determine why she felt overwhelmed and unfilled in business and life. That’s when she discovered HSP and the traits of a highly sensitive person. Kellie went on a quest to find a new way of living and working. Since then, Kellie has completely reset her business and reclaimed her peace. Now, she helps other highly sensitive entrepreneurs do the same through consulting, education, and slowpreneurship.

Ready to dive in? Let’s listen!

FREEBIES TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

FOLLOW KELLIE:
QUIZ: Are you a Highly Sensitive CEO?: www.kelliedaab.com/quiz
Website: www.kelliedaab.com
Instagram: https://www.instagram.com/thehighlysensitiveceo/
Facebook: https://www.facebook.com/kellidaab

Today we’re going to be talking about what you need to be doing during the slow times in your business. I don’t know about you, but as a wedding pro, November and December really start to dry up for me. These are historically slowest months.

In today's episode, we'll cover:
- What to do when business is slow
- An idea to increase your revenue during your slow months, to bring in a cash injection to end the year strong. How to boost those sales!
- How automation has helped me streamline my business, so I can focus on other things like growing, marketing and planning as a solopreneur
- How to gather reviews and referrals from your past clients
- How to update your portfolio by taking your own photos, participating in a styled shoot or investing in brand photography
- How to update your brand and messaging to be more clear, concise and in line with your current business
- How to invest in yourself via podcast, books, mentors, etc I’ll also share a bit of how I turned my historically slowest months (November and December) into my secret weapons.

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIES TO GROW YOUR BUSINESS:
LindsayJWilliams.com/freebies

DATE-BASED EMAIL SEQUENCE: www.LindsayJWilliams.com/datebasedemails

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

SHOW NOTES: www.LindsayJWilliams.com/shownotes/21

DONALD MILLER STORYBRAND:
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1636468041&sr=8-1

FREE RESOURCES:
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams

Today, I am interviewing Renee Dalo of Moxie Bright Events. You may also know her as the Educator, Public Speaker & Podcast Host of Talk with Renee Dalo. We’re going to dive into how getting visible in your brand and business is a game changer. Yes, we’re going to tell you that you NEED to put your face in your feed. Ready to dive in? It’s gonna be a good one…

In today's episode, we'll cover

- What does it mean to get visible in your brand
- What to do if you have neglected to show up and post during this pandemic
- How to show up in your business and brand to connect with and gain trust with your ideal customer.
- How to make you, your brand, and your business more visible to your ideal client 

I’ll also dive into how I used personal branding to build, grow and scale my wedding stationery business.
Sounds pretty fun right? Let’s dive in! 

Thanks for tuning into today’s episode of the Build That Business Podcast! 

FREEBIES TO GROW YOUR BUSINESS:
LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP:
www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM: 
www.instagram.com/mslindsayjwilliams/

SHOW NOTES:
www.LindsayJWilliams.com/shownotes/20

FREE RESOURCES:
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams

FOLLOW RENEE:
Get Visible 30 Day Challenge: https://renee-dalo.mykajabi.com/lets-get-visible-fall-2021
Website: https://www.reneedalo.com/
Podcast: Talk with Renee Dalo https://podcasts.apple.com/us/podcast/talk-with-renee-dalo/id1478991584
Instagram:

Resources mentioned in this episode:

Freebies to grow your business: LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

FOLLOW KATE:
Instagram: www.instagram.com/elatedpaperco/
Facebook: www.facebook.com/elatedpaperco
Website: https://www.elatedpaperco.com/

 You’re listening to the Build That Business Podcast, episode number 18. Today I am so excited to chat with another one of our WBB students, Beth of Forever Friends Stationery (a custom wedding stationery company)

This conversation was so much fun. Beth is such a joy, so inspiring and just so relatable. We talked about so many things during this episode, from how Beth got started with her business, to what it was like when the pandemic hit. She talks about how she almost threw in the towel of her business in 2020 but got the strength to stand back up and go again. And I am so grateful she did because she is doing incredible things with her business now. Prepared to be inspired, motivated and get a few laughs in as I chat with Beth about her journey of building her business. And, she shares a little bit about her experience with WBB.

Let’s dive in…

Resources mentioned in this episode:
Freebies to grow your business: LindsayJWilliams.com/freebies
 JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

FOLLOW BETH:
Instagram: www.instagram.com/foreverfriendsfinestationery_
Facebook: www.facebook.com/ForeverFriends.FineStationery
Website: foreverfriendsfinestationeryandfavors.com/

You’re listening to The Build that Business Podcast, episode number seventeen. Today’s episode we are going to talk about mindset. This is often something that we try to power through, to push past, to ignore. Especially when we’re in a chaotic season and we just need to get stuff done. I’m looking at you wedding pros in the middle of our busiest season yet. But if you pressed play for this episode, you’re at least curious as to what mindset shifts we need to make to show up fully in your business.

In today's episode, we'll cover:

- How to boost your confidence around sales and get excited to sell and serve in your business
- The ultimate sales mindset shift that changed everything for my business
- A mindset shift that will get your more comfortable to show up on video
- How I really feel about using referrals and word of mouth as a business strategy

Ready for this? Let’s dive in…

Resources mentioned in this episode:

Freebies to grow your business: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/