Build That Business

 You’re listening to the Build That Business Podcast, episode number 16. Today I am so excited to chat with another one of our WBB students, Camille of Impress (a custom wedding stationery company) I am so stinkin proud of this girl right here. Camille has made so many moves in her business this year, I can’t wait for you to hear about all she’s doing. On top of that, she's a mama to the sweetest little guy. I seriously don’t know how she's juggling it all, but it’s so inspiring to watch her make it happen.

Prepared to be inspired and motivated by Camille’s journey of building her business. And, she shares a little bit about her experience with WBB.

Let’s dive in…

Resources mentioned in this episode:

Freebies to grow your business: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

FOLLOW CAMILLE:
Instagram: www.instagram.com/impress_eventbranding/
Facebook: www.facebook.com/impresseventbranding
Website: www.impresseventbranding.com

Today’s episode is going to be a little different… we’re going to speak off the cuff about popular lead generation strategies that just frankly, didn’t work for me!

Excuse my negativity, I’m usually pretty positive… but I wanted to put this episode out there because I’m seeing these come up over and over again with my students, and I want to talk about them.

Now, you may listen and think, “Linds, that lead generation strategy works great for me!” And if that’s you… then keep going. I’m not saying that these don’t work at all, I’m saying that they didn’t work for me. I’ve had my fair share of trying things that didn’t work in business and If I can help you avoid some of these mistakes… then you better believe, we’re gonna talk about it.

Ready to hear more about what I’ve tried and failed at? I can’t say I’m really ready to dive into my failures, but hey, let’s give it a go…

In today's episode, we'll cover:
- Lead generation ideas that sounded good at the time, but were a total bust
- How to go all in on what works for your business, so that you can maximize your time as a solopreneur
- I’ll also share how to join my upcoming masterclass called “How to Generate More Leads in Your Wedding Business”
- where I’ll tell you what DID work and how I grew my business from $30k to $300k in yearly revenue.

I get totally transparent and pull back the curtain on my failures. Thanks for tuning into today’s episode of the Build That Business Podcast!

Freebies to grow your business: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/15

 You’re listening to the Build That Business Podcast, episode number 14. Today I have the honor of sitting down with one of my WBB Students, Heather Cannon, of HSR Graphics. When the pandemic hit, Heather decided to use this pause to take back control of her business and to invest in her education to help her business grow. And boy did it pay off. I could not be more proud of Heather and all she’s done this year since starting The Wedding Booking Blueprint. Listen in as she explains how she's transformed her business this year, and what her goals look like for the years ahead.

In today's episode, we'll cover:
- Heather’s experience of investing in her education and growing her business
- How this momtrepreneur juggles owning her own business and life with a toddler
- How she scheduled 12 appointments at her last bridal show
- How creating connections with her couples has changed the game on how she’s marketing her business and how it’s helped her close more sales

Prepared to be inspired and motivated by Heather’s journey of building her business. And, she shares a little bit about her experience with WBB.

Resources mentioned in this episode:

Freebies to grow your business: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

FOLLOW HEATHER:
Instagram: https://www.instagram.com/hsrgraphics/
Facebook: https://www.facebook.com/hsrgraphicdesigns
Website: https://www.hsrgraphics.com/

 Listen, I’ve never done this before. Never in all my years of building, growing and scaling my wedding business have I been this transparent. But here’s the thing, I’ve cracked the code of creating connections with my clients to close more sales. I have a close rate of 96% in fact, and I’m sharing ALL about it in this episode. I’m sharing how I cracked the code and how you can too.

The secret weapon? My signature course, The Wedding Booking Blueprint.

Now, because there's a lot to cover in this episode, I'm going to jump around a bit so we can cover all of the details, but here's what to expect. I'll be talking about what The Wedding Booking Blueprint is all about: who is it for, what does it solve for wedding professionals, what each module looks like, what's inside of the course, some results from past WBB students, and then, I'll be gushing about what WBB means not only to me, but to some of my students as well.

Freebies to grow your business: www.LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP:
www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM:
www.instagram.com/mslindsayjwilliams/

You’re listening to the Build That Business Podcast, episode number 12.

Today is an extra special episode because I have the honor of sitting down with one of my students of The Wedding Booking Blueprint, Karin Webster of Blue Bonsai printing. Karin is making big bold moves in her wedding stationery business, and I couldn’t be more proud. She left her 9-5, built her business and most recently, had a close rate of 25% of the attendees at her last bridal show… unreal!

In today's episode, we'll cover:
- Karin’s experience with quitting her unfulfilling 9-5 corporate job to pursue her dreams of starting her own business
- How this momtrepreneur juggles owning her own business and life as a hockey mom
- How she scheduled 10 appointments at her last bridal show
- How creating connections with her couples has changed the game on how she’s marketing her business and how it’s helped her close more sales.

Prepared to be inspired and motivated by Karin’s incredible journey of building her business. And, she shares a little bit about her experience with WBB.

Thanks for tuning into today’s episode of the Build That Business Podcast!

Freebies to grow your business: www.LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP:
www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM:
www.instagram.com/mslindsayjwilliams/

SHOW NOTES: www.LindsayJWilliams.com/shownotes/12

FOLLOW KARIN:
Facebook: https://www.facebook.com/bluebonsaiprinting
Instagram: https://www.instagram.com/bluebonsaiprinting/
Website: https://www.bluebonsaiprinting.com/

Today, we’re going to talk about How to Scale Your Business as a Solopreneur.

Think solopreneurs can't scale? Think again.

Where are my mighty teams of one? I’m here raising my hand with you, girlfriends. And I understand the unique challenges (and rewards) of building and scaling your business as a solopreneur.

I’m here to bust the age old myth that solopreneurs can’t scale.
- Maybe you’ve hit a cap in your business and don’t think you have any room to scale.
- Maybe you’re a service based creative entrepreneur and think it’s just physically impossible to scale your business.
- OR Maybe you have no doubt you could scale your business to multi-6 figures, but you believe you would never have time for your family so you’re not interested.

... I’ve heard it all, I’ve thought it all. I’m here to call BS on all of it. You can absolutely scale your business to 6 figures and beyond AND have freedom in your life and business (infact, the steps I’m going to share today will give you MORE freedom).

I said all of these things and guess what? I scaled from $30k in year one, to $300k in yearly revenue (without burnout).

In this episode, I'm sharing the exact steps I took to simplify and scale my business. We'll talk about what you need to focus on, eliminate, and streamline to get you to multi 6-figures while still maintaining the freedom in your life.

In today's episode, we'll cover:
- How to simplify your process and streamline your business so that you can scale as a solopreneur
- The unique challenges and struggles that solopreneurs face
- How to automate your business using tools (Honeybook for proposals and invoices, Calendly for scheduling appointments and Planoly for planning and batching social media)
- How to choose the right business mentor, podcast, books or resources
- What to simplify in your business so that you can scale (your offerings, your prices and quoting and your appointments) I’ll also share a bit of my journey of how I was able to scale my wedding stationery business from $30k to $300k as a solopreneur. Let’s dive in!

Thanks for tuning into today’s episode of the Build That Business Podcast!

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/11

RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
Free Guide: How to scale your business as a solopreneur
www.LindsayJWilliams.com/scale

Free Guide: How to create more freedom in your life and business
www.LindsayJWilliams.com/freedom

Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook

Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams

Facebook Live about Pricing and Quoting: 
https://www.facebook.com/817610541/videos/10165202173035542/

Today, I’m sitting down to chat with Kelly McIntee about how to stress less when there is so much to do. Kelly is a certified Life Coach for creative entrepreneurs and business leaders. She helps women funnel their busy brain of brilliant ideas and put that energy into massive magical action. She knows that life impacts business, and business impacts life so in her coaching she touches on both to ensure her clients have the optimal energy to show up fully in life and business! 

In today's episode, we'll cover:
- Stress Management Tips for Entrepreneurs
- What creates the most stress for business owners and how to combat it.
- We’ll tackle the to-do list and how to optimize your schedule for maximum productivity.
- Ways that you help reduce all the busy noise our brains
- How to get more focused in your business so you can work on the needle movers AND knock out the busy work

If you’re like me and find yourself stressed out over a never ending to do list, this is the episode for you. Let’s listen…

Thanks for tuning into today’s episode of the Build That Business Podcast!

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/10

FREE RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
Free Guide: “Eliminate Overwhelm and Gain Clarity in Your Business."
www.LindsayJWilliams.com/clarity
Free Guide: “How to Create More Freedom in Your Life and Business." www.LindsayJWilliams.com/freedom

FOLLOW KELLY:
Website: https://www.livewellwithkell.com/
Instagram: https://www.instagram.com/livewellwithkell/

 Today, we’re going to talk about the three things you must say NO to if you want more freedom in your life and business.

Is saying, “No” difficult for you? For a while in my business (and life for that matter), this was one of the hardest things for me to do. But, when I got more comfortable graciously declining things that weren’t right for me, or things that I just frankly didn’t want to do - my business and life transformed. I truly believed that this right here, saying NO, is one of the main factors of the success I’ve built in my business. If I could give just one piece of advice to entrepreneurs who want to grow their business, it’s this.

You have to stay saying YES to less. For you, for your clients, for the growth of your business. Ready to get more of your time and energy back? Ready to just breathe a sigh of relief knowing that your schedule will not be so full? 

In today's episode, we'll cover:
- How to say no without feeling guilty
- How to politely and gracious say no to an opportunity that isn’t right for you
- What you should say no to, so that you can grow your business
- Why entrepreneurs are somethings scared to say no or to miss an opportunity (hello scarcity mindset)

I’ll also share a bit of my journey of how I was able to get comfortable saying No, so that I could say yes to things that mattered to my life and business.

Let’s dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast!

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/09

RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
Free Guide: How to create more freedom in your life and business
www.LindsayJWilliams.com/freedom

Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams

This episode may be my favorite one to date. It’s also the longest because I just couldn’t let Nikisha go! Nikisha and I chatted about how to stop the comparison game and how to “Mind Your Business”. In other words, how to get crystal clear on your goal, how to fearlessly go after it and how to let your true self shine.

Sitting down with Nikisha King-Hidalgo of NK Design House was such a gift. This episode is jam packed with wisdom, inspiration and tangible action items to take your business to the next level. By the end of this episode you will have a weight lifted off of your shoulders and you’ll be ready to shine, I guarantee it. 

In today's episode, we'll cover:
- Why we are constantly comparing ourselves to the competition and how to stay in our own lane so that we can let ourselves shine (aka how to nip comparison fatigue in the bud)
- The importance of setting a goal in our business and keeping our eye on the destination
- We dive into the three business personalities, the Technician, Manager and Entrepreneur and how solopreneurs can juggle being all three - How to free up your schedule so that you have more time to work ON your business - How to embrace the journey in life and business
- Nikisha will share her personal journey of her role as Wedding Stationery and now Creative Director and Owner of Nikisha King (NK) Design House, who specializes in custom illustration design. I’ll also share a bit of my journey of how I struggled with the comparison game, anxiety and overwhelm. Let’s dive in!

Thanks for tuning into today’s episode of the Build That Business Podcast!

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/08

FOLLOW NIKISHA:
Website – www.nikishaking.com
Instagram - https://www.instagram.com/nkdesign.house/
Facebook - https://www.facebook.com/nkingdesignhouse/

RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
FREE Profit Goal Worksheet: Eliminate Overwhelm & Gain Clarity in Your Business www.LindsayJWilliams.com/clarity
Our Free HoneyBook Guide:
www.LindsayJWilliams.com/honeybook

Coupon Code for 50% off HoneyBook:
http://share.honeybook.com/lindsayjwilliams

Today, we’re going to talk about gaining clarity in your business by setting one PROFIT goal. One of the most challenging parts about being an entrepreneur, especially in the beginning of your journey, is gaining a clear vision of your financial goals and knowing the steps that you need to take to reach them.

Years ago as a new small business owner and solopreneur, I was obsessed with tracking our revenue. Revenue was what I focused on, revenue was how I set our financial goals. But, as you can probably guess, at the end of the year when we looked at our numbers, the actual profit that we took home (or lack of) was alarming.

It was then that I took a step back to figure out my profit goal. This set off a whole chain of events that eventually got us to financial freedom and grew my business by 6 figures that year. It was so empowering to know exactly where I needed to be to reach my goal, so every time I sat down to work, I knew where we were headed. I could look at what we were doing and ask myself, “Are we on track? Do we need to course correct?” When you have sight of the end goal, those questions are easy to answer. I’m going to help you do in this episode.

By the end of this episode, I want you to have a crystal clear vision of your profit goal. I want you to feel confident that you can hit it. AND I want you to have a tangible realistic plan to get there.

In today's episode, we'll cover:
- How to set a realistic financial profit goal
- How to stay on track with your progress and know your numbers in your business
- Tangible steps to actually achieve your profit goal
- How to adjust your pricing, translation values, costs, and margins to make those goals easier to hit.
- A free goal setting worksheet that I created to help you get there

I’ll also share a bit of my journey of how I grew my business by $100k in just one year by setting a profit goal, and taking the steps I needed to take to hit it. Let’s dive in!

Thanks for tuning into today’s episode of the Build That Business Podcast!

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/07

RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
FREE Profit Goal Worksheet: Eliminate Overwhelm & Gain Clarity in Your Business www.LindsayJWilliams.com/clarity

Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams