John Heringer owns Method3 Fitness in San Jose, California — a gym that does $86k in monthly revenue. What's the secret?

The secret is that there's no singular secret. Retention tactics, sales strategies, systems to execute those things and a true service mindset — Heringer and his team weave it all together. The result? High-value clients who get results, stay longer and generate more revenue.

John and Two-Brain Radio host Mike Warkentin dive into the details here.

Links:

Method3 Fitness
Level Method
Two-Brain Programming
Gym Owners United

Timeline:

1:28 – Getting to know Method3 Fitness.

10:08 – Going from $100k per year to $86k per month.

13:55 – Personal training vs. group fitness: Method3’s breakdown.

16:12 – Tactics for stellar length of engagement and retention.

25:38 – Saving — and even upgrading — would-be cancelers. 

29:37 – The other arm of revenue: Sales.

33:53 – A prescriptive approach to the free trial.

37:56 – The results roadmap meeting.

40:27 – It’s a lot of work. How does Method3 manage? 

44:46 – Systemize it, staff it, streamline it.

45:40 – One powerful thing you can do today to improve retention.