237: Things my bff did: scale Nyud to a 7-figure, community-driven swimwear brand—and today, we're getting all the juice. Em is back on the podcast for one of my favorite episodes ever, talking all things branding, business, and leadership. We dive into how Nyud came into her life, what it takes to build a competitive edge in a crowded market, and what it really means to create a brand that feels timeless and human.

Em shares the power of truly listening to your customers and how she (and her incredible team) make every single consumer feel seen, heard, and valued.

She also opens up about the hardest parts of scaling a business, what growing and managing a team has taught her about leadership, and how much ambition it takes to build the brand of your dreams.

If you're looking for inspiration, this episode is for you. I'm truly in awe of Em every single day and I'm so excited to share her with you this week.

SAY HI

(to EMILY):

IG: @_emosmow

TikTok: @emilyosmow

(to NYUD):

IG: @nyud

TikTok: @shopnyud

(to LISA):

IG: ⁠@lisaxgilmore⁠

TikTok: ⁠@lisaxgilmore⁠

Pinterest: ⁠@lisaxgilmore⁠

(to UNWINEDING):

IG: @unwinedingpod

TikTok: @unwinedingpod

(to OUR EPISODE SPONSORS):

BETTERHELP:

This episode is brought to you by BetterHelp.

Give therapy a try at: betterhelp.com/UNWINEDING

HUNGRYROOT:

Get 40% off your first Hungryroot box + get a free item in every box for life.

Go to: hungryroot.com/unwineding + use code UNWINEDING.

GREEN CHEF:

Thank you so much to this week's sponsor: Green Chef.

Go to greenchef.com/lisafree and use code LISAFREE to get started.

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