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Alan Thrall, owner of Untamed Strength Gym, joins Coach 'Em Up to share his journey from Marine Corps to successful gym owner and content creator. Allan reveals how his viral "How to Squat" video launched his YouTube career, his approach to authentic content creation, and the evolution of his training philosophy.

Allan discusses his marketing struggles before YouTube success, the importance of targeting the right audience for your business, and how fatherhood shifted his priorities from being the "big, strong lifter" to focusing on functionality and authenticity. He provides invaluable advice for aspiring gym owners: start small, use your own money, and go into business alone.

This conversation is packed with practical wisdom for fitness entrepreneurs and anyone looking to stay true to themselves in their professional journey.