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Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express
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On this show, we talk about communication and leadership skills - and well, sometimes I just have something to say, pulling from recent experiences that I hope will help or inspire you on your journey - because it’s helped me on mine.
If you’ve caught on to some of my themes these past few months, you’ll notice that I have spent a lot of time discussing distractions, attention, and the importance of being present for those we are with.
These musings are interspersed with some immediately practical topics related to the automotive aftermarket - and all of it is seasoned with some communication strategies applicable to just about anyone.
You’ll have heard me say that sometimes it can be extraordinarily difficult to hear our own thoughts, or the positive (usually softer) voices in our lives, or especially difficult - respecting the gentle tuggings on our soul- those unseen nudges that urge us forward into greater refinement.
Our world hasn’t made noticing such things easier - and I’ve been seeing a repetitive theme in my readings as of late regarding the negative impacts of technology. What astonishes me though - is how the things I’ve been paying attention to take a long time to make sense, and once they do - suddenly you are making connections just about everywhere you go- like you suddenly realized there is a song playing that describes your journey.
I’ll tell you now - this episode's story ends with me taking the next logical step to my ‘Irish goodbye” on Facebook (An Irish goodbye is when you don’t say anything about leaving… but just leave). That next step was deleting my account. (it takes 30 days I guess they want you to have time to change your mind).
The episode begins with an “Educational minute” I delivered to my local toastmasters club (actually 5 minutes) - and while that speech ended with some advice on notifications (akin to what I described you you in Episode 39: The War Against Notifications - this episode will end… well I just told you how it ends - listen to see how I got here.
Our WOTD
Puerile -
Adjective
Childish or silly:
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Express by Facepay myexpress.io. Keep your existing merchant processor and software at your service counter. Express is integrated into your workflow to make the experience better.
Contact Information
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Thanks to our partner Promotive
Still judging your advertising budget by a percent of sales? Thinking of buying an alignment rack or even an entire shop? What about paying down that 2.75% mortgage? Hunt is here to challenge your assumptions and break down how ROI—Return on Investment—should guide every major decision you make.
In this week’s episode, Hunt pulls back the curtain on the real math behind smart business moves and how most shop owners are getting it wrong by focusing on emotion over numbers. Whether it’s marketing spend, new equipment, or business expansion, he explains how to look at your return like an investor—not just a technician with a calculator.
What You’ll Learn:
Understanding ROI Beyond the Buzzword
(01:16) Why ROI is more than just an acronym—it’s your business’s compass
(03:42) What advertising, buying equipment, and paying debt all have in common
(06:05) Why emotion-based decisions are costing you real money
Advertising ROI: The Most Misunderstood Metric
(06:55) The #1 mistake shops make when evaluating ad spend
(08:15) Why 3–6% of sales is a misleading metric
(10:37) Why gross profit—not sales—is the number that matters
(13:02) What a 100% ROI looks like—and why you might be underspending
Buying Equipment: A Smarter Way to Evaluate Big Purchases
(16:16) The alignment rack ROI breakdown every shop owner should run
(17:56) How many alignments you need to break even (and why it’s not enough)
(20:23) When optimism becomes a liability in ROI math
(22:11) What to do when the ROI is at 0%
Buying or Selling a Shop: The ROI Lens That Reveals Everything
(23:26) Why auto repair shops are sold based on profit—not top-line sales
(24:02) Two shops, same price—one makes 3X more: which would you buy?
(26:13) How bad ROI ruins family buyouts (and what to do instead)
Paying Off Debt: When It’s Smart—and When It’s Not
(29:41) Why paying off your credit card could earn you 24% overnight
(31:49) The 2.75% mortgage myth—when being debt-free costs you more
(34:07) Why cash beats being debt-free (almost) every time
(35:26) The lease payoff trap no one warns you about
Thanks to our partner Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Text Paar Melis @ 301-307-5413
Download a Copy of My Books Here:
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
Thanks to our partner Promotive
Whether you're thinking of buying your first auto repair shop, selling your third, or investing in new equipment, understanding return on investment (ROI) is essential—not just in theory, but in real-life dollars and decisions. In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis & Associates, breaks down ROI in plain English, with examples shop owners can actually use.
What’s the difference between a 33% ROI and a 100% cash-on-cash return? Why are private equity firms offering double what a local buyer would? And how should your time—yes, your actual hours—factor into every decision?
Hunt doesn’t just explain ROI. He exposes how it shows up in equipment purchases, business sales, and shop valuations—and how emotional decisions can cloud even the smartest investments.
What You’ll Learn:
Understanding ROI Beyond the Buzzword
(01:52) Why ROI isn't just for Wall Street (hint: you're already using it!)
(03:55) The $1,000 tool test: You know ROI even if you think you don’t
(05:26) Why sellers think in multiples, but buyers think in ROI
ROI and Shop Sales: The Buyer vs. Seller Mindset
(07:45) How a seller gets $1M, while a buyer only invests $100K
(09:28) Why time and risk are everything when evaluating a shop
(12:22) The $100K offer scenario: Would you take it?
Active vs. Passive Investments: Where Shops Fit In
(22:04) Why a 33% ROI isn’t the whole story
(23:18) Cash-on-cash return: the real reason repair shops can be goldmines
(25:44) So why isn’t everyone opening a shop? (Spoiler: It’s not easy money)
The Private Equity Curveball
(27:42) What PE firms know about ROI that most shop owners overlook
(30:06) Why PE firms will pay double and still make a profit
(33:07) When 18% ROI beats 33%: The power of passive ownership
ROI isn't just a number—it's a decision-making framework. Whether you're a buyer, a seller, or someone trying to decide if that new alignment rack is worth the splurge, Hunt gives you the tools to take emotion out of the equation and make smarter financial calls.
Thanks to our partner Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Text Paar Melis @ 301-307-5413
Download a Copy of My Books Here:
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
Thanks to our partner Promotive
This week, Hunt Demerast, CPA, dives into three hot-button business questions—each with surprising consequences for your bottom line. From covering weight loss meds for your employees to falling into the payroll HR trap, and even how the IRS is tightening the screws on your gambling losses—this episode breaks it all down, minus the legalese.
What You’ll Learn:
(00:00:00) Introduction
(01:02) Can you write off weight loss drugs like Ozempic for your employees—or yourself?
(03:19) The truth about MERPs, HRAs, and what ChatGPT got right and wrong
(07:09) The real IRS rule that trips up most owners (hint: it's about fairness)
(11:28) Gambling tax rule changes that could cost you—even if you lose
(16:04) What triggers a W2-G, and how scratch-offs could land you a surprise tax bill
(23:30) Why HR modules from payroll companies are often a waste of money
(25:50) A real-life story that cost Hunt money—and why handbooks matter
(29:52) What every business owner should review in their employee handbook
Why It Matters: If you’re a shop owner or small business operator trying to make smart decisions on health benefits, tax deductions, and HR compliance, this episode is a must-listen. Hunt pulls back the curtain on commonly misunderstood write-offs, state labor laws, and how small mistakes can lead to big headaches.
Thanks to our partner Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Text Paar Melis @ 301-307-5413
Download a Copy of My Books Here:
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
Thanks to our partner Promotive
This week on Business by the Numbers, Hunt Demerast, CPA at Paar Melis & Associates, returns to break down what the new “Big Beautiful Bill” really means for shop owners and employees. From tax-free overtime myths to what counts as a "qualified" tip, Hunt pulls back the curtain on the IRS's latest updates and what they actually mean for your bottom line.
He also dives into one surprising tax change that nobody’s talking about—yet could massively simplify your year-end planning.
What You’ll Learn in This Episode:
(03:33) The truth behind tax-free tips—are auto shops even eligible?
(14:38) The real winners in the new overtime tax break (and why it’s not shop owners)
(21:02) What “qualified overtime” really means (and why USA Today got it wrong)
(25:46) A realistic tax savings example for your team
(29:25) Why pass-through entity taxes may disappear—and what to do before they do
Takeaway: Don’t rush to change your pay structure just yet. Hunt explains why "hurry up and wait" is your smartest strategy for now.
Thanks to our partner Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Text Paar Melis @ 301-307-5413
Download a Copy of My Books Here:
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
Thanks to our partner Promotive
A 900-page monster of a law just dropped—and it’s about to change how you pay taxes, deduct expenses, and run payroll at your repair shop.
This week, Hunt Demerast, CPA at Paar Melis & Associates, breaks down the One Big Beautiful Bill Act (OBBA) and how its sweeping tax reforms affect your shop, your employees, and your personal finances. You’ll hear what stayed the same, what changed unexpectedly, and what you need to keep an eye on before making any big moves.
From bonus depreciation to SALT deduction caps, tips and overtime loopholes to gambling losses—yep, that's in there too—this episode simplifies the complex and sets you up for strategic tax savings.
What You’ll Learn:
00:34 – Why the “Big Beautiful Bill” is no joke
02:24 – What’s not in the bill: no politics, just business
04:45 – Child Tax Credit: what stays the same and why it matters
07:03 – QBI deduction: still 20%, but what it means for your bottom line
09:27 – Bonus Depreciation: the biggest unspoken impact
11:12 – SALT Cap raised to $40k: huge win for high-tax states
16:55 – 3 campaign promises that actually passed
17:10 – No tax on Social Security? Yes…and no
19:34 – Tips & Overtime: $25k income deduction per category
24:08 – Gambling losses capped at 90%: a hidden tax hike?
26:22 – Are meals finally off the table?
28:11 – Trump Accounts: the “non-IRA IRA” for your kids
30:31 – Car loan interest deduction—boon or trap?
33:24 – Qualified Production Property: a sleeper hit for shop owners?
35:45 – What you should (and shouldn’t) do now
Thanks to our partner Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Text Paar Melis @ 301-307-5413
Download a Copy of My Books Here:
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
Thanks to our partner Promotive
In this final episode of our Benchmark Report series, Hunt Demarest, CPA with Paar Melis and Associates, uncovers what truly separates the top shops from the rest—productivity, profit margins, and owner involvement.
Key takeaways:
Thanks to our partner Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Text Paar Melis @ 301-307-5413
Download a Copy of My Books Here:
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
Thanks to our partner Promotive
In this second part of our 2025 Benchmark series, Hunt Demarest, CPA, with Paar Melis and Associates, breaks down performance trends by region, shop size, and shop type, using real-world data from auto repair businesses across the U.S.
Key points:
Thanks to our partner Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Text Paar Melis @ 301-307-5413
Download a Copy of My Books Here:
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
Thanks to our partner Promotive
Welcome to Part 1 of our annual Benchmark Report—hosted by Hunt Demarest, CPA, from Paar Melis & Associates. We dig into real financial data from hundreds of auto repair shops across the U.S., based on actual bookkeeping, not surveys.
Download your free 2024 Automotive Industry Benchmark Report: https://info.paarmelis.com/2024-automotive-industry-benchmark-report
Key Takeaways:
Thanks to our partner Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Text Paar Melis @ 301-307-5413
Download a Copy of My Books Here:
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
Thanks to our partner Promotive
Planning for taxes shouldn’t feel like rolling the dice. In this episode of Business by the Numbers, Hunt walks through how smart shop owners use real data, not hope, to forecast and manage their tax obligations all year long.
Thanks to our partner Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Text Paar Melis @ 301-307-5413
Download a Copy of My Books Here:
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
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