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Law school DEFINITELY doesn't teach you how to use your personality in marketing, so we kick off with a discussion on being YOU in your advertising. Plus, the college system is extremely costly and broken... but it sure has business lessons for you! All that, plus...

• How do you provide a world-class client experience?
• CostCo's surprisingly upscale buying options
• How to use the "get a great deal" mentality while being the most expensive lawyer in town

All that and more on this week's episode!

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