How can something you love become the most magical, delicious business of your dreams? Candace Nelson, cofounder of Sprinkles Cupcakes, Pizzana, CN2 Ventures, NYT bestselling author, exec producer & Sugar Rush judge didn't expect her cupcake business to skyrocket when she began baking in her tiny West Hollywood kitchen. Multiple empires later, she's now revealing the ingredients that made her companies soar in her new book, Sweet Success. She teaches you how to make a brand that creates customers, why it's advantageous to start small, how to grow by being the least knowledgeable person in the room, how to see the possibility in your vision despite the doubters, and why you should bet on your dream.

- Join Cathy's program Abundant Ever After with the presale discount! Cathyheller.com/join

- Get your copy of Candace's new book, Sweet Success: A Simple Recipe to Turn your Passion into Profit

- Follow Candace on Instagram, TikTok, and LinkedIn @candacenelson

- This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/DREAMJOB

Learn more about your ad choices. Visit podcastchoices.com/adchoices