CEO School with Suneera Madhani

Traditional advertising has changed so much in this digital landscape, and it is continually evolving. Advertising is probably one of the most asked about topics that I get asked as a business coach, as a mentor, and as a board member on marketing. I like to consider myself at this point, a marketing generalist, as I've been able to grow and scale multiple, seven-figure businesses through all different forms of customer acquisition. In today’s solo episode I cover all things advertising and share everything you need to know to start your own marketing plan! I explain different forms of customer acquisition, organic marketing strategies, and paid and traditional marketing strategies. Once you understand who your client is and what they want, your marketing plan will be tailored to fit the needs of that client base and flexible enough to evolve as they evolve and as you scale upwards. This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most.

In today’s episode, I talk to Tiffany Roe, a licensed Clinical Mental Health Counselor, award-winning psychology teacher, and host of the Therapy Thoughts Podcast. Her goal is to help everyone have kickass mental health while helping women make peace with their minds, body, and food.  During our conversation, Tiffany speaks on dealing with her own eating disorder and how it impacted her anxiety, body image, and poor relationship with food and self-worth. She shares why she decided to break the mold and branch out of the traditional therapy scene, why entrepreneurs are particularly vulnerable to mental health issues, and the stigma surrounding therapy and coaching.  Connect with Tiffany: Website: https://tiffanyroe.com/collections/courses Instagram: https://www.instagram.com/heytiffanyroe/  This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most. 

It seems like it’s happening quicker than I can count, but everyone seems to be canceled! “Cancel culture” is rife in our society and basically it involves pushing someone out of social or professional circles – primarily online and through social media.  In today’s solo episode I am talking about cancel culture, and how I feel about it. This might not be everyone’s cup of tea but I want to talk about it. We hold people to such high standards that when they fail or make mistakes (and trust me they will, because we all do), we try to bring them down. I explain why I just want to cancel “cancel culture” and actually focus on bigger things that actually matter. This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most.

Whether it’s attending a concert or immersing yourself in a video game, the world of VR is expanding. Companies are now forging a new era for virtual reality, with the end goal of creating an immersive world that crosses the line between real life and the virtual realm.  In today’s episode, I am talking to Mary Spio, CEO and founder of CEEK Virtual Reality. Taking the industry by a storm, Mary is the inventor of the world's first 4d audio headphones and she actually sits on the board of Facebook's Oculus VR For Good, and Amazon's Launchpad. She has been awarded over 10 technology patents in satellite streaming, virtual reality, and 4d audio, in addition to being featured in Rolling Stone, Billboard, and The Wall Street Journal. During today’s conversation, Mary shares show her skills in math and science landed her a scholarship to explore deep space science and how that guided her into her current role as a CEO of a VR company. She speaks on breaking through the glass ceiling, wanting to be a visionary and leader in the Metaverse, and why diversity is not a nicety it is a necessity. Connect with Mary: Twitter: https://twitter.com/ceek Instagram: https://www.instagram.com/ceekvr/ This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most.

In today’s episode, I am talking to Faizal Madani, a long-time listener and of course, my husband. During today’s conversation, I’ve invited Sofia to interview Faizal and I on our wedding anniversary with your most frequently asked questions. We share how we met, how we both got started in business, balancing careers and each other, and how we navigate conflict.  This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most.

When it comes to women-owned businesses, oftentimes we take on everything, and are afraid or unable to delegate tasks. This hesitancy leads us to being the jack of all trades which can prevent us from putting time and energy into scaling and evolving our business. While it might seem scary to take the leap, our guest shares why as women, in order to grow you have to learn even if some of those lessons come from failure. In today’s episode, I am talking to Allison Walsh, a two-time CEO with over 15 years of organizational leadership, mentorship and coaching experience, the host of two podcasts, and has been named Orlando Business Journal's 40 under 40. Allison equips up-and-coming leading ladies with the skills needed to set their own bars high, while consistently reaping the rewards of hard work. During our conversation, Allison sheds light on how behavioral psychology is using the tech industry to create apps and resources around mental wellness. She also explains what it takes to run a business, why success can sometimes be a lonely ride and why the state of “analysis paralysis” and perfectionism can get in the way of getting amazing projects off of the shelf and into the world. Connect with Allison: App: https://www.nobu.ai/ Instagram: https://www.instagram.com/allisonwalsh/?hl=en Podcast: https://the-she-believed-she-could-podcast.simplecast.com/ This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most.

The more we focus on cementing better habits that contribute to a more productive and sustainable life, the easier it is for you to have mornings where you get a lot accomplished in the first few hours of your working day. In today’s episode, I share my morning habits with you - something that first started off as a routine but are not habits I naturally gravitate to and have become part of my daily life. You'll hear:

 This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most.

What is the real secret behind building a 6 and 7 figure business? It might seem daunting, or even impossible to achieve that level of success, but it actually is very possible to achieve financial freedom through the world of entrepreneurship. In today’s episode, Suneera is interviewing Kelly Roach, a former VP of a Fortune 500 company and currently a business strategist to overworked entrepreneurs. Kelly coaches business leaders into seven-figure CEOs by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the most powerful online marketing speed and agility strategies of today. During this inspiring conversation, Kelly gives profound insight on why overnight success is actually 15 years in the making, what it actually takes to build a team and run a successful business, and how to stand out in a market that is at peak saturation. At the end of the day, if you want to win the championship, you have to show up day in and day out and perform at your peak level to be successful in what you put your energy into. Connect with Kelly: Instagram: https://www.instagram.com/kellyroachofficial/ Podcast: https://unstoppableentrepreneur.com/podcast-1#podcast

This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most.

You might think having empathy and being a woman in the business world is a disadvantage. After all, being accused of being overly sensitive and focusing on emotions is the last thing you want to deal with in an already male-dominated and traditional environment. But what if you could actually use your empathy as a key advantage to growing your business? In today’s episode, Suneera discusses why empathy is a natural skill set and something you can actually use as one of your greatest advantages. Empathy is often overlooked in the business world, and at times as women, we may want to shy away from it. Suneera explains how empathy can be used to strengthen customer relations, navigate the changing landscape of customer service and give your business that added edge. Let’s jump in! This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most.

In today's episode, you'll hear from Meera Kothand, a decorated email marketing specialist and 3X Amazon Best-selling author, based in Singapore. You'll learn what top trends we’re going to see in digital marketing in today’s landscape. Meera explains that even though cost of running ads may seem extortionate right now but, you need to shift your mindset and consider what you’re selling your product for and what return you’ll make. Conversion matters more than cost!  Meera shares her foolproof conversion system she uses with her own business and clients. You'll also learn how content pillars are important for informing the copy you write and the products you launch. Tune in to hear: What does the future look like for traditional forms of marketing and is it still viable, or is digital the only way forward? How can you still participate in the digital network on a limited budget? Connect with Meera: IG: https://www.instagram.com/meerakothand/ Free Email Course: https://www.meerakothand.com/email-lists-newbies/https://www.meerakothand.com/ This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most.