During presidential campaigns, candidates crisscross the country nonstop—visiting swing states, their home turf, and enemy territory. But do all those campaign visits make a difference when Election Day comes? If so, how and under what conditions? Do they mobilise the partisan faithful or persuade undecided voters? What do campaigns try to achieve through campaign visits—and when do they succeed?

I’m Here to Ask for Your Vote: How Presidential Campaign Visits Influence Voters (Columbia University Press, 2023) by Dr. Christopher J. Devine is a comprehensive and compelling examination of the strategy and effectiveness of presidential campaign visits. Dr. Devine uses an original database of presidential and vice-presidential campaign visits from 2008 through 2020 to estimate the effects of visits on vote choice and turnout, both among individual voters and within counties. He finds that campaign visits do not usually influence voting behaviour, but when they do, most often it is by persuading undecided voters—as was the case for John McCain in 2008 and even Donald Trump in 2020. Challenging the recent emphasis on candidates playing to their base, this book suggests that persuasion is still a viable campaign strategy, in which candidate visits may play a major role.

This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.

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