Copy And

This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her clients get exponential ROAS (Return On Ad Spend). 

Melissa digs in to what copy goes where in your ads so that you can write high-converting ads that sound like you, but convert better.

You can find Melissa and Litchfield media:

• On Threads
• On their website

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode of Copy And, Samantha moves into the next level of her Funnels 101 series by breaking down one of the most important—but most misunderstood—parts of email marketing: nurture emails.

Nurture emails are the messages sent outside of launches or promotions to keep an email list engaged, warm, and ready to buy. Samantha explains why nurture emails are essential for maintaining trust, improving deliverability, and ensuring that future sales don’t feel abrupt or forced.

She introduces a simple framework for writing nurture emails when inspiration feels nonexistent. Instead of overthinking storytelling, Samantha encourages business owners to focus on five core angles: who they help, what they offer, where and when their audience is in life or business, and why their work matters. Each email only needs to answer one of these questions clearly and intentionally.

The episode also covers how storytelling naturally fits into nurture emails using a problem–decision–outcome structure, making emails easier to write and more relatable to readers. Samantha emphasizes that nurture emails are not anti-sales. In fact, consistently positioning offers inside nurture content makes future conversions easier and more natural.

Finally, she explains how nurture emails keep brands top of mind, even when subscribers aren’t ready to buy immediately. While every email won’t generate revenue, consistent nurture emails ensure that when the timing is right, the reader knows exactly who to turn to.

This episode is essential listening for service providers and creators who want to sell more without relying solely on launches.

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Samantha writes dozens of welcome sequences each year, either for or with her clients. 

In this episode, she breaks down exactly what goes into the first 4 emails of your welcome sequence, and gives two super helpful resources when creating your own!

To submit a Copy Confession, click here. 

• Welcome Sequence Copy Bot (first two emails, updated based on 2026 best practices)
• Welcome Sequence Template (more emails, a little old-school)

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Samantha continues her Funnels 101 series by breaking down one of the most critical and underestimated pieces of copy in any funnel: the checkout page.

Checkout pages are where a buyer is seconds away from handing over their credit card, which makes this page less about persuasion and more about clarity, trust, and momentum. Samantha explains why checkout pages should avoid excess copy, distraction, or confusion, and instead focus on reinforcing that the buyer is in the right place making the right decision.

She walks through the non-negotiable elements every checkout page needs, including clearly restating what the buyer is purchasing, reinforcing the value and intended transformation, and making pricing and payment options fully transparent. Trust signals, such as secure checkout indicators and testimonials, are also discussed as subtle but powerful confidence builders at this stage.

The episode also explores how checkout pages can increase average order value through thoughtful order bumps and VIP upgrades. Samantha explains how to position add-ons that naturally support the buyer’s next step, without disrupting the checkout experience or feeling out of alignment with the original offer.

Finally, she emphasizes the importance of mobile optimization and technical ease, noting that a clunky checkout process can signal a messy client experience overall.

This episode is a must-listen for service providers and digital product sellers who want to improve conversions without rewriting their entire funnel, simply by optimizing the page where decisions are finalized.

Check out the Pricing Episode (Episode 17) here

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Your thank you page might be one of the most overlooked pieces of copy in your entire business, and might be leaving sales on the table. 

In this episode of Funnels 101, I’m breaking down why your thank you page isn’t just a polite confirmation, it’s a powerful moment of trust and momentum. This page shows up right after someone opts in or buys, when belief in you is at its highest. What you do with that moment matters.

I walk through how to turn a simple thank you page into a strategic transition point that builds relationships, keeps energy moving, and makes the next step feel inevitable. 

We’ll talk about simple next actions you can guide people toward, how to learn more about your audience while they’re engaged, and why thank you pages are an ideal place for high-converting tripwires.

If your thank you page currently says “Thanks, check your inbox,” this episode will show you how to transform it into a quiet but effective sales asset.

Next up in the series, we’ll dive into checkout pages and how small tweaks there can dramatically increase your average order value.

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing their job.

I’ve been in marketing long enough to work inside thousands of funnels, from Fortune 100 companies to my own six-figure business to the funnels I build for clients today. And while the tactics change, the structure stays the same: attract, educate, sell.

Your opt-in page is the bridge between attraction and education. It’s designed to move someone from problem unaware to problem aware and earn enough trust that they’re ready to hear more from you.

In this episode, I break down what belongs on an opt-in page, what’s non-negotiable, when to add extra sections, and how to keep the entire experience frictionless.

Next week, we’ll talk about thank you pages and why they might be the most overlooked sales asset in your funnel.

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

I'm going back to basics with this one because honestly, I felt confused about funnels earlier this year and figured I wasn't the only one. 

After being talked off the ledge by a few biz besties, I'm discussing the basics of funnels including:

• A fun funnel vocabulary lesson
• What goes into a funnel
• What copy your funnel needs
• The goal of a high-performing funnel

In the next few episodes, I'll break down each stage of the funnel so that you can write your copy while you listen along! 

Class is in session, you comin'?

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode I talk about what to do when coming back to an abandoned email list. 

We abandon our lists for myriad reasons, both good and bad: parental leave, burnout, etc. But it's YOUR list. You can come back to it. But how you comes back, too. Listen in to hear my favorite ways to reengage your list. 

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

I don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it doesn’t do most of us any favors when trying to connect with real humans on our sales pages. 

In this episode of Copy And, I talk about the ups & downs of AI storytelling, and what you can do to edit what AI writes, or write your own sales copy in alignment with how people actually think. 

Key points covered in episode:

• The stories AI tells & how they are bad for sales psychology
• How to storytell for sales
• When to gut check your sales copy for AI flaw

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Talking about money is taboo – but people need to know how much they’re spending on a sales page! This episode covers how to talk about pricing while signaling your business’s trustworthiness, even when the answer to, “How much does it cost to work with you?” is, “It depends.”.

Key Points Covered in This Episode:

• Where to put pricing on your sales page
• How to align with sales psychology when discussing price
• What to do if you’re selling a service that doesn’t have one distinct price

Connect with me:

• Instagram
• LinkedIn
• Website

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube 

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.