Welcome to episode 253 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Sheldon, co-founder De Facto Digital Consulting. Kyle is a 10-year veteran in the legal marketing field. He co-founded De Facto Digital Consulting with John Schroeder with the objective of bringing transparency and accountability to the industry. What you'll learn about in this episode:

1. Why Accountability is Key in Digital Marketing
   • Firms often feel lost when evaluating their marketing performance, relying heavily on reports from vendors.
   • A third-party audit can cut through the confusion and provide a clear picture of what's really working.
2. How PPC and SEO Need Hands-On Attention
   • PPC campaigns can easily drain budgets if not actively managed, especially with irrelevant keyword targeting.
   • SEO takes time, especially in competitive markets, and requires a well-executed, keyword-focused strategy to see results.
3. Why All Marketing Vendors Are Not Created Equal
   • It's tough to know if your marketing agency is delivering real results or just fluffing up reports.
   • Accountability measures ensure your marketing dollars are driving real progress, not just numbers on a page.
4. How Lead Conversion Starts with Solid Intake
   • Poor intake practices, like failing to follow up on inquiries, can leave potential clients (and profits) on the table.
   • A well-trained, proactive intake team is essential to turn leads into actual clients, maximizing your marketing investment.
5. Ways Full-Funnel Visibility Drives Success
   • To capture the most leads, firms need to be visible across multiple channels—SEO, PPC, local ads, and organic search.
   • A comprehensive, multi-channel approach gives firms the edge in today's competitive digital landscape.

Resources: http://www.defactodigitalconsulting.com/ https://www.facebook.com/DeFactoDigital Twitter: @defacto_digital https://www.linkedin.com/in/john-schroeder-b87b3821a/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind