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In this episode, I'm joined by business coach and launch expert Teresa Heath-Wareing to break down what launching really means and how you can use it to grow your business, no matter what you have to offer.

I know that it's not uncommon to feel like "launching isn't for me" if you don't run a course or maybe you feel confused by all the online marketing jargon, but my hope is that this episode will give you clarity. We explore how launching is simply a strategic marketing campaign, why every business owner can benefit from it, and how to create a launch that feels aligned, ethical, and effective for your brand and business.

We also dive into realistic launch expectations, conversion rates, and why comparing your results to others can hold you back. Whether you're a service provider, product-based business, or course creator, you'll walk away with practical insights to help you plan your next launch with confidence.

Key Topics Covered

• What a launch actually is (and what it's not)
• How to create a successful launch strategy
• What a "launch experience" is and why it matters
• Realistic launch conversion rates and expectations
• How to launch without feeling salesy or pushy
• Why visibility is key during a launch
• Common launch mistakes and how to avoid them
• How to tailor your launch to your business model

Key Takeaways

• Launching is just a marketing campaign You don't need a brand-new offer; launching is about intentionally promoting something over a focused period.
• Every business can (and should) launch From product-based businesses to service providers, launches are simply structured ways to create momentum and sales.
• A strong launch focuses on experience, not just selling Webinars, challenges, email campaigns, and content all help build connection and trust before the sale.
• Launches boost visibility; even beyond sales Showing up consistently during a launch increases brand awareness and keeps you top of mind.
• Conversion rates are lower than you think Most launches convert between 1–8%, so small numbers can still mean a successful launch.
• There's no universal launch formula Your audience size, offer type, pricing, and positioning all impact your results; customisation is key.
• Big launches require bigger inputs High-revenue launches often involve larger audiences, ad spend, or more intensive selling strategies.
• Your results reflect your input and your priorities More effort usually leads to better results, but you get to decide what level of effort feels right for you.

Episode Highlights

01:00 – Introduction to launching and Theresa's expertise 02:00 – What is a launch? Simple explanation for business owners 06:30 – Examples of launches across different business types 10:00 – What makes a great launch experience 14:00 – Why visibility matters during a launch 18:30 – Realistic expectations and conversion rates 23:00 – Why comparing your launch to others is misleading 30:00 – The truth behind big, high-revenue launches 39:40 – The simple launch framework: Grow → Launch → Sell 42:00 – Choosing the right launch strategy for your offer

Final Thoughts

Launching doesn't have to feel overwhelming or exclusive to the "online business world." When you strip it back, it's simply about creating intentional moments of visibility, connection, and invitation.

The key is to build a strategy that works for your business, your audience, and your values; rather than copying what works for someone else.

About The Guest

Teresa Heath-Wareing is an award-winning speaker, best selling author, podcaster and 6 figure online business owner. She helps business owners to build a life and business they dream of.

• Teresa's website: https://teresaheathwareing.com/
• Teresa on instagram: https://www.instagram.com/teresa_heathwareing/
• Teresa's YouTube Channel https://www.youtube.com/@Teresa_Heath-Wareing

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me

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